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The Lombard Asset Finance contract is due to expire on 300602

    Development Plan 2010-2014 Winchmore Hill Cricket Club

     The Paulin Ground, Winchmore Hill CC Ford's Grove, Winchmore Hill per amicitia ludos LONDON N21 3ER (+44) 208 360 1271 Fax: (+44) 870 133 2874

    DEVELOPMENT PLAN

    (Rolling) 2010 2014

    Version 2 17th September 2009

    AUTHOR

    Neil Innes / Andy Varley

    WHCC

    th17 September 2009

Contents

    1 Introduction & Aim .......................................................................................................... 2 1.1 Introduction .............................................................................................................. 2 1.2 AIM .......................................................................................................................... 2 2 Current Structure & Facilities ............................................................................................. 4 2.1 Committee ................................................................................................................ 4 2.2 Coaching, Colts & Schools Partners .............................................................................. 4 2.3 Membership 2008....................................................................................................... 5 2.4 Facilities & Playing...................................................................................................... 6 3 Future Developments & Goals ........................................................................................... 6 3.1 Committee ................................................................................................................ 7 3.2 Coaching, Colts & Schools Partners .............................................................................. 7 3.3 Cricket Development Officer (CDO) .............................................................................. 8 3.4 Senior Membership & Recruitment ............................................................................... 9 3.5 Facilities & Playing.................................................................................................... 10 3.6 Finance ................................................................................................................... 11 4 How we get there matrix ................................................................................................ 12 4.1 Objectives New ........................................................................................................ 12 4.2 Objectives Continued ................................................................................................ 12 5 Version amendments...................................................................................................... 13

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

1 Introduction & Aim

1.1 Introduction

    The history books record that in 1880, the Busk family owned the property in Winchmore Hill known as Ford's Grove. Their head gardener, John Moore, asked Mr. Busk for permission to play cricket in the grounds and Winchmore Hill Cricket Club was formed. W.T Paulin purchased the grounds when the Ford's grove estate was auctioned in 1920 for ?8,000. His daughter, Irene, became president of the club and secured its future by directing in her will, upon her death in 1960, that a 99-year lease be granted to the club. The cricket club has since taken on sections for football, tennis, hockey and table tennis. The „parent club‟ is managed by the management committee comprising representatives from each section. The cricket club will run its own business and report into the parent club.

    In 1970, sixteen senior Middlesex clubs formed the Middlesex County Cricket league, introducing competitive league cricket to the county. This had increased to 17 by 1995. The creation of the England and Wales Cricket Board and their desire to improve the standard of amateur league cricket led to the Middlesex League being granted ECB Premier status, beginning in the 1999 season. Initially Winchmore Hill CC qualified for the top division in each of the first three grades, with the 1st XI gaining runners-up in the inaugural season, denied the championship only by a technicality.

    The early years of 2000 saw significant improvement in facilities with a complete replacement of the training nets with 4 all weather surfaces with fully enclosed netting. This was supplemented by a multiple purpose all weather surface also fully enclosed providing additional training areas.

    At the end of the summer of 2009, the playing positions for our cricket sides going into 2010 are as follows;

    Sat / Sun Team League Division Format ststSat 1 XI ECB Middlesex 1 100 over minimum ndndSat 2 XI ECB Middlesex Second Team 2 100 over minimum rdndSat 3 XI ECB Middlesex Third Team 2 100 over minimum ththSat 4 XI 1987 League 4 100 over minimum thSat 5 XI Friendlies - Time stSun 1 XI Chess Valley TBC 45 overs

    Sun Vets Chess Valley TBC 45 overs stSun 1 XI CCC - 50 overs stSun 1 XI National Knockout - 45 overs stSun 1 XI Middlesex Cup - 45 overs stSun 1 XI 20Twenty - 20 overs

1.2 AIM

    The aim of the development plan is to provide a roadmap of how we will achieve our objectives in the next 5 years. For each major category, we shall answer the critical questions that follow;

    - What do we have now?

    - What do we need to develop and deliver against our objectives?

    - What do we need to do and who will do it?

    - What are the cost implications and how will we fund it?

    - Timescales?

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

    This development plan has been drawn up in conjunction with the Middlesex Cricket Board (MCB) Cricket Development Officer (CDO), David Holland, and also embraces the England and Wales Cricket Board‟s (ECB) mission statement for clubs, which is as follows

    „To ensure that every person, including players of all experience

    and ability, has the opportunity to play and become involved in

    the game in a fully structured, organised and resourced club

    environment‟

    WHCC supports this mission statement. Further to this, the ECB is committed to other objectives and policies e.g. Health & Safety, Child Welfare, Equity, which WHCC will endeavour to support.

    Underpinning the mission statement are 3 core principles, which will form the basis of the 5 year plan and on which each proposal is measured as to how it will help support or achieve these principles.

    1. Ensure the structure of the club is designed ensure the maximum

    success of the 1st team

     - Will assist in retaining players

     - Will ensure high profile and attractiveness of the club

     - Will assist in recruitment of senior players into the club

     - Sets the expectations and success criteria attitude for the colts

    2. Support the development, structure and enrichment of the Colts section

     - Will ensure high profile and attractiveness of the club

     - Will provide feeder players into the senior team

     - Provides a vibrant social element to the club

    3. Develop the facilities of the club environment, both in infrastructure and

    socially to achieve principles 1 and 2

    These aims have been whole-heartedly supported by the playing membership in a recent survey of future plans, the results reflected in the table below, blue areas indicating “yes”;

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

2 Current Structure & Facilities

2.1 Committee

At present the committee is made up of the following, though full elaboration of their roles

    and responsibilities can be found in the club document “WHCC Roles and Responsibilities 2009”.

    The committee meets on a monthly basis (normally second Tuesday of each month) and a typical agenda (agenda published and minuted by Secretary) will include the following and

    actioned by the owner indicated, though expected in certain cases updates would be done by

    nominated other individuals;

    1. Logistics (Club Chairman)

    a. Approval and Sign off of Previous Meeting Minutes

    b. Review and Update on Outstanding Action Items

    c. Matters Arising and Any Urgent Business

    d. Correspondence

    2. Planning, Policy & Child Welfare Performance Update (Club Chairman)

    a. Quarterly update of performance and work in progress

    b. Review of quality, completeness and performance of section policies

    c. Child Welfare policy updates and performance

    3. Finance, Treasurer‟s Report (Treasurer)

    a. Membership P&L Review

    b. Colts P&L Review

    c. Kit P&L

    4. Team Performance Update ststa. 1 IX (1 IX Captain)

    b. All other teams (Chairman of Selection)

    5. Fixtures & Events

    6. Colts (Colts Manager)

    7. Sponsorship & Communications Update (Sponsorship & Communications)

    8. Ground Representatives Report (Club & Ground)

    9. Social (Social and Kit)

    10. Management Update (Club Chairman)

    11. Any Other Business (Club Chairman)

2.2 Coaching, Colts & Schools Partners

    The Colts‟ cricket section is co-ordinated by Peter Richards, who sits on the main cricket committee, and has an organisational infrastructure of its own.

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

In 2008, WHCC ran coaching courses for youngsters between the ages of 8 15 years of age,

    as well as running a specific weekly coaching clinic for 17 year-olds.

    In 2008 the section organised matches for the following teams, under the following managers;

    Secretary: Trevor Wadsworth

    Under 8: Neil Innes

    Under 9: Mike Mote

    Under 10: Ingram Jones

    Under 11: Sean Duff

    Under 12: Geoff Norris

    Under 13: John Relf

    Under 14: Derek Frearnley

    Under 15: Peter Richards

    Under 17: Doug Crofts

The number of qualified coaches is noted below in the coaching matrix.

    NealAvent1AwaitingDougCroft1CRO-20091942-1019MartinDavies1AwaitingPaulDavies1DAV-33735SeanDuff1AwaitingDerekFearnley1CCR-880032-01MichaelHoward2HOW-34836AllenHubbard1HUB-23031960-2311NeilInnes1CCR-880034-01IngramJones2100-5078-4MikeMote1126379Cricket Council (Middlesex Cricket Union)GeoffNorris1NOR-37318IainPhillips2PHI-26021953-5417PeterRichards1RIC-18041962-4019AndyVarley2VAR-09121973-9215

    Winter Coaching takes place from February to April at indoor nets in a local Secondary School.

    From Mid-April until end of July, the Colts run weekly coaching sessions on Monday (U9-U11) Tuesday (U12-U15) nights at the club.

    Fixtures are arranged and played for all age-groups during mid-week, but mainly on Sunday mornings. In total the Colts played in circa 150+ matches during 2008

2.3 Membership 2009

    Following table outlines the current membership view prior to the closing of the accounts at the end of September 2009. In addition to the annual subscription fee there are match fees for those playing in a match with the exception of the colts where this is factored into the membership fee.

    Member Category Annual Sub No. of members

    Colt (U8) ?60 31

    Colt (U9-U15) ?80 118

    Intermediate ?100 14

    Senior member ?150 26

    Veteran ?100 18

    Total - 207

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

    Colts These are schoolchildren, generally up to the age of 15 years old. The coaching and playing of this section is organised specifically by the Colts infrastructure. Sibling rates are reduced by ?25.

    Intermediate This category caters for those young players who have left the Colts section, but that we are keen to introduce to adult cricket and coaching. It also caters for students and the unemployed.

Senior This category is for a working adult.

    Veteran The category exists for the elder cricketer, who plays primarily in the Veterans side in the Chess Valley league and in Vets friendlies.

    This category exists within the club and is open to all. Currently there are Social membership

    circa 30 „non-playing‟ members, who join in club life and organise a variety of social events. All wives, girlfriends and friends using the club facilities should be urged to take up a social membership.

2.4 Facilities & Playing

    At the Paulin Ground, WHCC has the use of 3 turf cricket squares and a 4-lane artificial practice facility. The turf squares are all over 100 years old and as a result of years of repair and maintenance they now have marked raised areas/‟saddles‟ at each wicket end. The pitches themselves have played excellently over the last 7 summers, thanks mainly to the dedicated work of our current grounds man Martin Charters, who has also increased the volume of cricket played on the three squares. The main square, in particular, is in fantastic condition and as a result we have hosted Middlesex 2nd XI One-Day matches in each of the last two seasons. We are extremely keen to increase the number of MCCC matches held at the Paulin Ground. This was also keenly supported in playing members feedback.

    We have a 4-bay artificial practice facility, which was upgraded to a significantly high standard in 2007. This requires maintenance, in particular heavy rolling

    On the playing side, the 1st XI had established their status in the Middlesex MCCL Premier League until relegation in 2009. The 2nd XI, having achieved consecutive promotions, are also stback in the 1 division. The 3rd and 4th teams have remained in their respective divisions in 2009. In terms of success, the 2nd XI are our only ever league champions, having won the title for three consecutive years 1998-2000. The 1st XI has won the Middlesex Federation Cup on three occasions in 1997, 2002 and 2005.

    We have the use of a large pavilion which services our three cricket pitches, tennis courts and football pitches. Development of the pavilion will normally fall under the responsibility of the „parent club‟ however it is strongly recognised that the development of the pavilion is important in showing what the club stands for and that is serious about the future poor facilities do not generate success.

3 Future Developments & Goals

    This section outlines the changes required in order for Winchmore Hill Cricket Club to fully adopt and adhere to the mission statement as stated earlier in the text,

    „To ensure that every person, including players of all experience

    and ability, has the opportunity to play and become involved in

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

    the game in a fully structured, organised and resourced club

    environment‟

    Underpinning the mission statement are 3 core principles, which form the basis of the 5-year plan and on which each proposal is measured as to how it will help support or achieve these principles.

     st1. “1 team success” - Ensure the structure of the club is designed ensure

    the maximum success of the 1st team

     - Will assist in retaining players

     - Will ensure high profile and attractiveness of the club

     - Will assist in recruitment of senior players into the club

     - Sets the expectations and success criteria attitude for the colts

    2. “Colts” - Support the development, structure and enrichment of the

    Colts section

     - Will ensure high profile and attractiveness of the club

     - Will provide feeder players into the senior team

     - Provides a vibrant social element to the club

    3. “Facilities” - Develop the facilities of the club environment, both in

    infrastructure and socially to achieve principles 1 and 2

3.1 Committee

    It was recognised during 2008 that the committee needed to be more flexible and evolve with changing demands on the club and to successfully support the future development of the club. This has been addressed, with a review of the roles and responsibilities of each committee member and validating, challenging both the relevancy and necessity of their current roles and the overall success of the club. The review recommended some significant changes and a re-focus of the committee roles to adapt to the challenges the club faces. This is illustrated by the introduction of specific committee member role of “sponsorship and communications” to address the continual financial pressure being exerted on the club as a whole. In addition, rather than quite large and expansive committee roles, recognise the need for a second tier of individuals that take specific key roles though have direct line responsibility into the appropriate committee member. For instance an individual is to be assigned as “data manager” reporting into the “sponsorship and communications” committee member, and the “long term planning officer” reporting into the chairman.

    These changes and the new structure along with details of their roles and responsibilities can be found in the club document “WHCC Roles and Responsibilities 2009”.

3.2 Coaching: Colts & Schools Partners

    The aim of the section is to maintain the current number of approximately 170 colts (higher than the original 5-year plan of 160) within the club and will aim to maintain that going forward with any additional uptick due to the formation and build out of the girls colts section maintaining this number will also ensure higher quality target coach / colt ratio can be maintained. An additional, incremental, change to plan is the introduction of girls cricket, something we aim to launch in the 2010 season. The key challenge over the next 5 years is to address the inconsistency in quality of the squads and improve across all age groups both the quality of play both in technique and in game awareness. This must be matched by a growth in the number of active and qualified coaches at the club and achieve a better ration of kids to

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

    coaches and further improve the consistency in approach of the coaches in how they coach their squads. To support this, the role of the „Coaches Coordinator‟ will be moved to have

    direct reporting responsibility to the “colts manager” to ensure that consistency and alignment with the colt manager‟s vision is established. To further assist continued and to date successful liaison with the MCB to secure course places for prospective WHCC coaches and reach out to the parent community of the colts and to assist in sponsoring their coaching course at ECB Level 1. The aim is to have 1 coach for every 8 youngsters on average.

    Year 2009 2010 2011 2012 2013 2013

    Level 1 10 10 10 10 10 10

    Level 2 6 7 8 9 10 10

    Level 3 1 1 2 2 3 3

    No. of coaches 17 18 20 21 23 23

    No. of Colts 149 160 160 160 160 160

    Coach/Colt Ratio 1:9 1:8 1:8 1:7 1:7 1:7

    Whilst hoping to increase the amount of coaching, we also hope to expand the substantial training facilities, which are up-to-date and fully enclosed practice facilities. Supplements to this which should enable better use of coaching equipment and methods (bowling machines [achieved], slip cradle [achieved], fielding drills etc) would be to provide flat and maintained grass fielding and throw down areas. Such facilities would be positioned so they can be utilised for County Academy squad training sessions, as well as provided for use by schools in addition to the two that currently use them (Keble and Grange Park).

3.3 Cricket Development Officer (CDO)

The club has had a CDO in place from 2002, (2008 - Darrel Brown, 2009 David Burton) stwhich has provided significant benefit in both supporting the 1 team squad, and further depth

    in the coaching experience and depth for the colts. It is recognised the 2009 appointment did not bring the benefit we aimed for and we are addressing the candidate for 2010 and beyond. We have a sound basic volume of coaches and volunteers, which is improving year by year. The continuation of a CDO will give the club depth in the provision of technical expertise in the coaching that takes place. It will allow our young cricketers to develop under the management of a level 2 or 3 ECBCA coach which is a desired criteria for selection of the CDO, with the responsibility for improving the technical, mental and physical aspects of cricket in the Colts section.

    The CDO will also continue to have a remit to improve the culture of practice and preparation in the senior sections, whilst honing technical skills and discussing the mental approach with senior players.

    The CDO will continue to be responsible for visiting these schools and bringing them to play and enjoy the facilities at WHCC.

    Additionally, the CDO will be encouraged to increase the participation levels in the 8-11 age groups, including increasing the participation of girls in cricket. At present, we do not have a specific girls / women‟s team, so we would endeavour to develop a link with another

    established women‟s side, in order that there is a natural progression from junior to senior cricket.

Talented Players and Long Term Athletic Development (LTAD)

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

    The identification and development of talented young cricketers is essential. It is imperative that we have the infrastructure in place to allow the elite to improve at a pace that allows them to develop to their full potential.

    The CDO will go a long way towards achieving this. As a level 3 coach, the CDO will have the technical expertise to guide the elite after their initial coaching from our base of level 1 and level 2 coaches. Once identified, the CDO will have responsibility to plan the progression of talented young players, from practice methods, to training methods, the mental preparation and advancing through youth cricket and into adult cricket

3.4 Senior Membership & Recruitment

    At present there are two challenges to the club associated with playing membership.

    1. Senior membership number of 26 is not large enough to sustain 5 Saturday XI‟s and 2

    Sunday XI‟s.

    2. Lack of consistent availability sometimes seriously jeopardises our ability to field this

    number of sides

    It is the aim of the Cricket committee to be able to field, with consistency of selection, 5 Saturday XI‟s and 3 Sunday XI‟s by 2006. To achieve this, we need to increase our membership levels in all categories, particularly in the senior category.

    The number of intermediate members, at any given time, will remain relatively flat as it is a small age bracket. We do not envisage significant growth rates in this category. Any reduction in numbers in this section will be a failure, however.

Similarly, the section does not expect a significant increase in the veteran‟s category.

    What is required to achieve this goal is a small increase in both intermediate and veterans membership numbers and a more significant increase in senior playing numbers (as long as they pay their membership fees).

    Member 2009 2010 2011 2012 2013 2014

    Category Act Tgt

    Under-8 31 25 20 20 20 20 20

    Under-9 10 24 20 20 20 20 20

    Under-10 21 24 20 20 20 20 20

    Under-11 17 18 20 20 20 20 20

    Under-12 17 18 20 20 20 20 20

    Under-13 22 18 20 20 20 20 20

    Under-14 18 18 20 20 20 20 20

    Under-15 13 15 20 20 20 20 20

    Colt 149 160 160 160 160 160 160

    Intermediate 14 20 20 20 20 20

    Girls Cricket 12 15 15 15 15

    Senior member 26 30 35 40 40 40

    Veteran 18 20 20 20 20 20

    Total 207 242 250 255 255 255

    We recognise that the development of softball cricket at the U-8 age group combined with structured training has resulted in both increased levels of participation and carry on into the older age groups as well as allowed early work on technique of the children.

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    Development Plan 2010-2014 Winchmore Hill Cricket Club

    Recruitment is an important part of our development. To this end, we will continue to appoint a club-planning officer as well as continue to push opportunities of recruitment with the events taking place in the club. The establishment of a recruitment plan will be the primary role of this committee position. We have access to a large number of sports people playing other, predominantly winter, sports and we strive to attract as many footballers and tennis players as possible into the section. The players meeting made it clear that each member has a responsibility to drive recruitment to the club.

3.5 Facilities & Playing

    It is open to debate, but it could be said that there is not a culture of trophy winning within the club. Put simply, we need to be more competitive in all leagues in which we compete, as well as the major knockout challenges in the county and around London and the Home Counties.

     stAs stated, the 1 XI has lost its position in the Premier division of the MCCL, which is a blow to our aspirations. It must now be the aim of the section to ensure that all of our Saturday MCCL XI‟s are playing, in a sustainable manner, in the top division of their leagues as soon as possible. This means we must;

     st; Aim to be consistently in the top 5 of the 1 XI ECB Middlesex County Premier League and

    win the title ndst; Aim for the 2 XI to be consistently in the top half 1 division and win the title rdst; Gain promotion for the 3 XI to 1 division and develop our younger players in as high

    standard as achievable, on a sustainable basis th; Gain promotions for the 4 XI to higher divisions of the 1987 league and develop our

    younger players in as high standard as achievable, on a sustainable basis

Within the 5 year plan, commencing 2010, the club must also aim to continue to perform more stconsistently in the cup competitions. To this end, by 2014, WHCC 1 XI aims to have won 2

    cup competitions from the following; Middlesex Cup, CCC, National Knock-out, Middlesex 20/20 and beyond.

    ; To increase the volume of Colts players progressing into senior membership

What measures can we introduce to assist in attaining these goals?

    We have a wonderful ground and with our new practice facilities we now have the facilities that can assist in an attitude change towards practice and development of all the senior sides, stbut particularly the 1 XI. Adult members must continue to improve all aspects of their game if the senior section is to become more successful. The key change needed to develop a successful senior playing section, is the attitude to senior coaching and selection. Senior members must accept being selected, or dropped, on merit.

    We provide coaching to our Colts up to the age of 17, but thereafter senior members are left to their own devices and there is little structured coaching available, only regular practice, as organised by the captain. One method to improve individual performance and coaching is for senior and intermediate members to become qualified coaches themselves. Whilst this will clearly assist in our aim to increase the number of coaches at the club, it has the added incentive of improving basic cricket skills for the individual.

    An additional approach would to ensure a more structured approach to continued development through adult coaching. It is the aim that this responsibility of player transition is part of the role of the CDO and senior members. It has been decided that focus should be put on a stsmaller group, identified by 1 XI captain and CDO, who will form the core of the Sunday

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