1. List your most favorite experiences – work, projects, social and extracurricular activities.
Describe what you enjoyed about those experiences – the people, results, etc.
2. List your best work skills (ones where you are highly capable and highly motivated to use).
3. List your talents – ways in which you exhibit natural skills (often things that family and
friends will tell you that you’re great at, or things that you get very energized from).
4. List things that most interest you today. (You may know little about these things. “Things,”
not industries. Examples: fashion, soccer, photography, data analysis, environment, etc.)
5. List five or more jobs, or people who have jobs, that sound very interesting or exciting to you.
What about each of these appeals to you? (Be creative.)
6. List the values / conditions that MUST exist in your next job.
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7. List the job level (e.g., Associate, Manager, Director, VP, CEO) and salary range you’d
prefer to have in your next job. (Be realistic.)
8. List the characteristics of a work environment you would enjoy. (Examples: private offices,
chaotic, very quiet, suburban, etc.)
9. When you attended business school, what did you say you wanted to do after earning your
Stanford MBA? In what time frame? Is that still a goal or dream or has it changed?
10. What knowledge, skills, and experiences do you need to achieve your above goal?
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B. Review the list of industries and functions on the following pages, and do the
1. Cross out the industries and functions that are not of interest to you today.
2. Circle industries and functions that are of interest to you today. List them below.
3. Place a dot next to the industries and functions that might be of interest. List them below.
4. Add any other careers that interest you that are not listed above.
5. List at least 10 organizations that interest you today and note the reason for your interest.
(Look at Vault, WetFeet or use Google to develop a preliminary list.)Stanford Career Management Center Page 3 of 5
Industries and Functions Lists
Below is a comprehensive list of industries and functions to explore and prioritize based on your
MANUFACTURING Advertising/Marketing/ Human Services
Public Relations Social Enterprise/Social Chemical
Advertising Purpose Organization Chemicals
Marketing Services Social Services Rubber/Plastics
Industrial Services Consumer Products Consulting Environment/Waste Mgmt/ Agriculture
For Profit Recycling Apparel/Textiles
Nonprofit Transportation Food/Beverages
Services/Shipping Household/Personal Products Consumer Services
Food/Lodging International Development Health Care
Retail/Wholesale For Profit Biotechnology
Travel Services Nonprofit Medical Prod & Instruments
Pharmaceuticals Economic Development Media Healthcare Services
For Profit Print/Publishing/Journalism
Nonprofit Radio/TV/Cable/Film Industrial/
Transportation Equipment Education Public/Nonprofit Aerospace
For Profit Organizations Automotive
Nonprofit Foundations/Philanthropy Industrial Equipment
Other Public/Nonprofit Transportation Equipment Entertainment
Arts Real Estate Natural Resources
Entertainment/Leisure/Sports Commercial Energy
Corporate Extractive Environment Development Forest/Paper
Nonprofit Finance Petroleum
Residential Other Natural Resources Finance
Commercial Banking Utilities Tech
Consumer Banking Utilities Consumer Electronics
Hedge Funds Hardware
Investment Banking/Brokerage Other Services Internet Services/E-Commerce
Investment Management Architecture Networking
Private Equity/LBO Construction Optics
Venture Capital Engineering Services Semiconductors
Diversified Services Software Financial Services Import/Export/International Telecommunications Products
Accounting Services Trade Telecommunications Services
Diversified Financial Services Legal Services Other Tech Products
Insurance Marketing Other Tech Services
Other Human Resources
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Artist/Entertainer/Athlete Manufacturing/R&D Management
Artist/Entertainer/Athlete Manufacturing Operations/Production Mgr.
Project Manager Brand/Product Manager/Marketing Research & Development Manager
Sales/Account Manager Research
Supply Chain Manager Business Development/
Strategic Planning Marketing
Business Development Brand/Product Mgmt
Corporate Development Communications
Strategic Planner Market Research
Product Development Consulting Public Relations
Management Consultant Other Marketing
Education – Administrator Human Resources/Recruiting
Education – Faculty IT System
Corporate Investment Banker
Private Client Services
Public Investment Banker
Health Care Professional
Attorney – Corporate
Attorney – Other
Corporate Officer – Board Member
Corporate Officer – CEO
Corporate Officer – CFO
Corporate Officer – CMO
Corporate Officer – COO
Corporate Officer – CTO
Corporate Officer – Other
Executive Director/General Mgr.
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