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Lisa Campbell Arnold

By Tiffany Sanders,2014-03-20 20:41
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Directed all primary and secondary market research endeavors for this global filtration,University of Texas at Arlington; MS, Marketing Research, 1992

PROFESSIONAL EXPERIENCE

    AQUENT MARKETING, NASHVILLE, TN NOV 2007- PRESENT

    MARKETING RESEARCH CONSULTANT

    Support Aquent clients in the role of Marketing Consultant, offering a wide range of Marketing Skills:

    ; New product development and innovation assistance.

    ; Customer Satisfaction Measurement, and recommendations on Customer

    desired improvements

    ; Forecasting and Statistical modeling

    ; Primary and Secondary Market Analysis/Research

    ; Data mining and warehousing

    ; All aspects of Strategic Planning, including market segmentation and potential,

    logistics and channel analysis, competitive and business intelligence, just to

    name a few.

GENWORTH FINANCIAL, BRENTWOOD, TN APRNov 2007

    Market Analytics Manager

    Focused on Consumer Analytics as the integral part of a better understanding of the customer experience and support goals of the business.

    ; Develop analytics to better measure customer retention, cross-selling, profitable

    growth, life cycle changes, pricing accuracy, product innovation and claims

    analysis.

    ; Create and Maintain a Roadmap containing consumer and competitor analytics

    vital for insights into customer and competitive advantage.

    ; Correlate tenure, demographics, lifestyle and psychographics to understand

    buying trends, retention rates, and projections within specific target customer

    base.

    ; Manage the development, design, implementation, interpretation and

    presentation of all primary and secondary market research initiative. Act as

    project lead on progress of actionable research improvements.

    ; Turn insights into actionable findings, solutions and business results.

Independent Marketing Research Consultant 2005-2007

     TENNESSEE MAT COMPANY

    ; FOCUS WAS TO SUPPORT TACTICAL (<2YRS) AND STRATEGIC (5+YRS)PLANS

    o Customer/Market Research

    o Sales Analysis

    o Competitor Profiling

     ROBERT HALF STRATEGIC MANAGEMENT CONSULTANT

    ; Support Robert Half Clients

    o Market Analysis

    o Database Analysis

    o Strategic Planning

    Independent Marketing Research Consultant Continued

     SŌNA MEDSPA

    ; Customer/Competitor Profiling.

    ; Customer Satisfaction Studies.

    ; Aid in marketing/sales strategies and strategic planning.

    ; Communication effectiveness.

    ; Retail site evaluation.

AQUINAS COLLEGE, Primetime Program, Nashville, TN 2001 to 2005

    Marketing Instructor

    Taught Marketing Classes in the Adult Associate and Baccalaureate Programs

CUMMINS FILTRATION/FLEETGUARD, INC., Nashville, TN 1997 to 2004

    Marketing Research Manager

    Directed all primary and secondary market research endeavors for this global filtration, acoustic and exhaust organization.

    ; Managed and executed worldwide studies designed to evaluate employee/customer

    satisfaction, market potential and competitive standing.

    ; Managed external suppliers of both primary and secondary market data. ; Supported North and South America Strategic Marketing/Planning.

    ; Managed various marketing projects, to support the organization in corporate

    objectives, including new product development, corporate imaging & eCommerce. ; Developed a Customer Satisfaction Index used by all Cummins Business Units. ; Led project from creation to execution for eBusiness of exhaust products. ; Recognized with President’s Award for superior leadership and marketing

    excellence.

    ; Successfully led project that revived a dormant product and resulted in $5M+ sales

    annually.

    ; Certified Six Sigma Greenbelt.

    ; Developed market plans and strategies to guide the organization into high potential

    segments and avoid declining markets or product categories.

MAGNETEK, INC., Lighting Products Group, Nashville, TN 1994 to 1996

    Marketing/Competitive Research Analyst

    Provided coordination, consultation and execution of all the Marketing Research activities, and all competitive analysis for this multi-million dollar industrial manufacturing company. ; Recommended research methodologies to meet strategic objectives, using various

    models generated through SPSS statistical software.

    ; Evaluated, coordinated, executed and managed all internal research and

    coordinated research contracted from outside sources.

    ; Managed, organized and reported competitive actions

    ; Collected and evaluated data for various prediction models using historical, financial,

    economic and industrial information.

AMERICAN GENERAL LIFE AND ACCIDENT INSURANCE CO., Nashville, TN 1993 to 1994

    Senior Marketing Research Analyst

    Supported strategic efforts to maximize productivity of field service personnel through the use of PC-based software and primary research practices used in Marketing Research activities.

    ; Designed and executed marketing research projects, including questionnaire design,

    data collection and analysis.

    ; Used various statistical procedures to segment the market, find differences, identify

    correlation, test for trend, forecast sales etc.

EDUCATION

    University of Texas at Arlington; MS, Marketing Research, 1992

    Belmont University; BBA, Marketing, 1989

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