AQUENT MARKETING, NASHVILLE, TN NOV 2007- PRESENT
MARKETING RESEARCH CONSULTANT
Support Aquent clients in the role of Marketing Consultant, offering a wide range of Marketing Skills:
; New product development and innovation assistance.
; Customer Satisfaction Measurement, and recommendations on Customer
; Forecasting and Statistical modeling
; Primary and Secondary Market Analysis/Research
; Data mining and warehousing
; All aspects of Strategic Planning, including market segmentation and potential,
logistics and channel analysis, competitive and business intelligence, just to
name a few.
GENWORTH FINANCIAL, BRENTWOOD, TN APR–Nov 2007
Market Analytics Manager
Focused on Consumer Analytics as the integral part of a better understanding of the customer experience and support goals of the business.
; Develop analytics to better measure customer retention, cross-selling, profitable
growth, life cycle changes, pricing accuracy, product innovation and claims
; Create and Maintain a Roadmap containing consumer and competitor analytics
vital for insights into customer and competitive advantage.
; Correlate tenure, demographics, lifestyle and psychographics to understand
buying trends, retention rates, and projections within specific target customer
; Manage the development, design, implementation, interpretation and
presentation of all primary and secondary market research initiative. Act as
project lead on progress of actionable research improvements.
; Turn insights into actionable findings, solutions and business results.
Independent Marketing Research Consultant 2005-2007
TENNESSEE MAT COMPANY
; FOCUS WAS TO SUPPORT TACTICAL (<2YRS) AND STRATEGIC (5+YRS)PLANS
o Customer/Market Research
o Sales Analysis
o Competitor Profiling
ROBERT HALF STRATEGIC MANAGEMENT CONSULTANT
; Support Robert Half Clients
o Market Analysis
o Database Analysis
o Strategic Planning
Independent Marketing Research Consultant Continued
; Customer/Competitor Profiling.
; Customer Satisfaction Studies.
; Aid in marketing/sales strategies and strategic planning.
; Communication effectiveness.
; Retail site evaluation.
AQUINAS COLLEGE, Primetime Program, Nashville, TN 2001 to 2005
Taught Marketing Classes in the Adult Associate and Baccalaureate Programs
CUMMINS FILTRATION/FLEETGUARD, INC., Nashville, TN 1997 to 2004
Marketing Research Manager
Directed all primary and secondary market research endeavors for this global filtration, acoustic and exhaust organization.
; Managed and executed worldwide studies designed to evaluate employee/customer
satisfaction, market potential and competitive standing.
; Managed external suppliers of both primary and secondary market data. ; Supported North and South America Strategic Marketing/Planning.
; Managed various marketing projects, to support the organization in corporate
objectives, including new product development, corporate imaging & eCommerce. ; Developed a Customer Satisfaction Index used by all Cummins Business Units. ; Led project from creation to execution for eBusiness of exhaust products. ; Recognized with President’s Award for superior leadership and marketing
; Successfully led project that revived a dormant product and resulted in $5M+ sales
; Certified Six Sigma Greenbelt.
; Developed market plans and strategies to guide the organization into high potential
segments and avoid declining markets or product categories.
MAGNETEK, INC., Lighting Products Group, Nashville, TN 1994 to 1996
Marketing/Competitive Research Analyst
Provided coordination, consultation and execution of all the Marketing Research activities, and all competitive analysis for this multi-million dollar industrial manufacturing company. ; Recommended research methodologies to meet strategic objectives, using various
models generated through SPSS statistical software.
; Evaluated, coordinated, executed and managed all internal research and
coordinated research contracted from outside sources.
; Managed, organized and reported competitive actions
; Collected and evaluated data for various prediction models using historical, financial,
economic and industrial information.
AMERICAN GENERAL LIFE AND ACCIDENT INSURANCE CO., Nashville, TN 1993 to 1994
Senior Marketing Research Analyst
Supported strategic efforts to maximize productivity of field service personnel through the use of PC-based software and primary research practices used in Marketing Research activities.
; Designed and executed marketing research projects, including questionnaire design,
data collection and analysis.
; Used various statistical procedures to segment the market, find differences, identify
correlation, test for trend, forecast sales etc.
University of Texas at Arlington; MS, Marketing Research, 1992
Belmont University; BBA, Marketing, 1989