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ChinaTextile_ApparelForumZhengzhou2008He

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ChinaTextile_ApparelForumZhengzhou2008He

     China Textile & Apparel Forum

    Zhengzhou 2008 Held

     W i t h c h a n g e s o f C h i n a s w i t h s u c h i n d u s t r i a l t r e n d , t h e

    economic environment and needs Information Center of China National

    for adjusting and upgrading industrial Te x t i l e & A p p a r e l C o u n c i l a n d

    s t r u c t u r e , t h e d e v e l o p m e n t o f China Textile & Apparel Economic

    the textile and apparel industry in R e s e a r c h C e n t e r, t o g e t h e r w i t h

    East China has been increasingly Zhengzhou Municipal Government,

    restricted by a series of factors, will, in cooperation with the grand

    such as the rising labor cost, the debut of “China (Zhengzhou) Textile

    s h o r t a g e o f l a n d r e s o u r c e s , a n d & Apparel Trade Fair 2008” in June,

    the conflicts in raw materials and jointly forge the China Textile &

    market supply and demand, and so Apparel Forum Zhengzhou 2008

    on. Thus, an internal requirement for w i t h t h e t h e m e o f F o c u s o n experience and wisdom.

    Chinas textile and apparel industry Central China: New Opportunities C h i n a Te x t i l e & A p p a r e l

    appears that the industry has to in the Reform of Chinas Textile & Forum Zhengzhou 2008 is a top-

    transfer from the Eastern part to the A p p a r e l I n d u s t r y i n Z h e n g z h o u g r a d e f o r u m i n t h e t e x t i l e a n d Central and Western part of China. I n t e r n a t i o n a l C o n v e n t i o n a n d F u r apparel industry of Central China,

    t h e r m o r e , o n t h e o t h e r Exhibition Centre on June 12, so as thus related officers of Zhengzhou h a n d , t h e c e n t r a l C h i n a r e g i o n to not only give suggestions from M u n i c i p a l G o v e r n m e n t , a s w e l l led by the city of Zhengzhou has t h e s t r a t e g i c p e r s p e c t i v e t o t h e a s l e a d e r s r o m C h i n a N a i o n a l ftg r o w n d r a a i c a l l y i n G D P w i h transfer of Chinas Textile & Apparel i mttTextile & Apparel Council and China n c r e a s i n g l y e x p a n d e d m a r k e t industry, but also provide practical N a i o n a l G a r e n t A s s o c i a i o n tmtspaces; coupled with supports by e x p e r i e n c e a n d c a s e s u d y o r tfw i l l b e p r e s e n t a t t h e F o r u m . the national development strategy enterprises to transfer to and invest M e a n w h i l e , t h e F o r u m w i l l o f C e n r a l C h i n a R i s i n g , h e in Central China at macro-level. tti n v i t e r e l a t i v e a u t h o r i t i e s o f t h e central China region, in possession T h e c o m b i n a t i o n o f t h e government, experts from related of solid textile and apparel industrial e x h i b i t i o n a n d t h e f o r u m w i l l national research institutes, and foundation, has been increasingly g i v e f u l l p l a y t o r e s o u r c e s a n d leaders and scholars of the industrial becoming an important take-over functions of the exhibition, and, a s s o c i a t i o n t o a t t e n d t h e f o r u m land of Chinas textile and apparel based on communications of trade, and give speeches. Moreover, they industry. Moreover, the transfer of p r o d u c t s a n d t e c h n o l o g y a t t h e will make analysis on the trend and the industry to Central and West e x h i b i t i o n , c o n s t r u c t a p l a t f o r m inevitability of industry transfer, etc. C h i n a w i l l s u r e l y i n f l u e n c e t h e for discussing trends of industrial from macroeconomic view and the overall structure of the industry and economy and market development industrial perspective. the cooperative model of regional matched with the exhibition, and In addition, the forum will break

    division, leading Chinas textile and f u r t h e r s t r e n g t h e n e x c h a n g e s , the usual form of topic dialogue

    apparel industry enter a brand new communications and cooperation a n d i n v i t e m a n y e n t r e p r e n e u r phase. among enterprises, so as to provide I n representatives from East China and

    o r d e r t o k e e p a b r e a s t enterprises a platform for sharing leaders of famous textile & apparel

June 2008 China Textile 10

Tough Way for ITAT Going Public in Hong Kong To boast for getting listed on market, International Trademarks Agent Traders (Abbreviated as ITAT) has spent large amount of expenses to hold

royal entertainment parties in Hong Kong, XiAn, ShenZhen and BeiJing. In ShenZhen, where the headquarters of this company is located, you

could see their TV advertisement, print advertisement and outdoor bus advertisement around everywhere.

Even ITAT does not hesitate to spend large amount of expenses to boast, its getting-listed plan in the second quarter this year still would be

postponed due to the inherent defect of its business mode according to its current performance. Even the prospect to be listed on Hong Kong

market within this year is not very optimistical. Spending Money for Bravo enterprises of Central China to form

For the purpose to be listed on HongKong market, ITAT even spent the 3+2 Entrepreneurs Central

large amount of expenses to enhance its market popularity. They had held C h i n a S a l o n , s o a s t o c o n d u c t

entertainment parties with CCTV together for 4 times. And according to in-depth discussions on all kinds

their published figures, in their first round of advertisement launch since o f r e l a t i v e p r o b l e m s c o n c e r n i n g

15 March, the total launch times of advertisement has arrived 960, and i n v e s t m e n t b y e n t e r p r i s e s i n

this number not includes various TV and outdoor advertisements which Central China from the practical

launched in some cities such as ShenZhen. And this is only the first round angle; moreover, an observer group

of advertisement launch in 2008. consisting of VIP guests such as

T h e e f f e c t o f b u r n i n g s o m u c h m o n e y i s n o t a s g o o d a s t h e representatives from top apparel

expectation. People believe the effect of burning much money for enterprises and groups and leaders

advertisement is quite limited. Similar as ITAT, a general merchandise of textile & apparel trading market

enterprise named MaoYe International in ShenZhen, took the offensive for organizations will also participate

public relations due to market listing purpose from last year, and launched in discussions on the interactive

many advertisements in procedures.

HongKong and mainland. A t t h e e n d , a r e d - c a r p e t

B u t i t s m a r k e t l i s t i n g c e r e m o n y f o r a p p o i n t m e n t o f

plan has been postponed m a y o r c o n s u l t a n t , i n w h i c h

a g a i n a n d a g a i n , t h e t h e p r e s e n t e n t r e p r e n e u r s a n d

o p e n o r d e r w a s a l s o industrial experts will be appointed

n o t c o m p l e t e d t i l l t h i s a s c o n s u l t a n t s o f t h e m a y o r o f

week. And its subscribe Zhengzhou City, so as to provide

performance is not very p r o f e s s i o n a l d e c i s i o n - m a k i n g

ideal as well. c o n s u l t i n g w o r k c o n c e r n i n g t h e

T h e r e s e a r c h e r development of the textile & apparel

in ilky-Way Stock, Mr. Xu WenWu, who engages in wholesale and Mindustry of Zhengzhou and Central

retail industry research, says the development prospect of chain syle tChina Region.

June 2008 China Textile 11

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