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CHICEntersIts15thYear

By Shawn Mason,2014-10-23 19:45
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CHICEntersIts15thYear

CHIC Enters Its 15th

     Year

    S i x d a y s , m o r e t h a n o n e t h o u s a n d b r a n d s from seventeen countries and regions, 120,000 visitors, the fifteenth China International Clothing & Accessories Fair (CHIC2007) was successfully curtain down on March 24th.

    S p o r t s We a r, K n i t We a r, J e a n s We a r By LIU Shuang and Down wear. The total number of

    exhibitors was more than 400. C o - o rg a n i z e d b y C h i n a N a t i o n a l

    Garment Association, China World Trade A g r e a t n u m b e r o f d o m e s t i c a l l y Center Co., Ltd and the Sub-council of f a m o u s b r a n d s a p p e a r e d a t t h e clothes any longer but more fashionable. e x h i b i t i o n s u c h a s " Z h u a n g j i " , Textile, and CCPIT, CHIC 2007 was Women • kids • " F a p a i " , " Q i a o d u n " , " H o n g d o u " , held in China International Exhibition

    Accessories from " Ya g e r " , " S h u n m e i " , " L u o m e n g " , Center with two sessions from March

    March 24th - 26th " J i u m u w a n g " , " K a b i n " , " Yi c h u n " , 1 8 t h - 2 0 t h 2 0 0 7 f o r M e n C a s u a l I n t h i s s e s s i o n , e x h i b i t s p r o f i l e "Tangshi", "Shanshan", etc. They have Accessories and from March 24th-26th included Classic Womens Wear, Fashion been more international, close to the 2007 for Women kids Accessories. Wear, Ladys Wear, Childrens Wear, market, and have their own styles year Covering 120,000 square meters and Knitwear, Undergarments, Leathers & by year. consisting of 18 different products areas, Fur. The total number of exhibitors is In Down wear exhibits area, the most the largest fashion exhibition in Asia more than 600. famous brands “Bosidengand Yaluattracted more than 1000 enterprises A lot of domestic well-known brands showed again this year. Their displays from 17 countries and regions, including gathered together at CHIC2007, such generated a new concept of down wears: America, Italy, France, Spain, Germany,

    as "Taipingniao", "LILY", "Kaixiya", Belgium, Canada, Turkey, Japan, Korea, t h ey a r e n o t o n l y t h e wa r m ke e p i n g "Weilun", "Keleier", "Ayilian" etc. India, Indonesia, Bengal,

    In the Childrens Wear exhibits area, H o n g Ko n g , Ta i w a n a n d t h e ex h i b i t s p r o fi l e c ove r s c h i l d r e n s mainland China. clothing of different ages and related

     Men Casualp r o d u c t s . T h e r e a r e m o r e t h a n 8 0

    c o m p a n i e s w i t h b r a n d s i n c l u d i n g Accessories

    Disneys ten brands such as Mickey, from March

    Winnie the Pooh, Princess, etc. Famous 18th - 20th

    domestic brands also showed up, such In this session, exhibits

    as Paclantic”, ”Shuihaier” for kids and p r o fi l e i n c l u d e d C l a s s i c

    “Liyingfang”, ”Yingfangxi” for infants. Mens Wear, Casual Wear,

    April 2007 CHINA TEXTILE26

    apparel companies not only in Beijing,

    but other areas of the country as well,

    including Shanghai. Broader, nationwide

    awareness for Japanese brands is also

    expected.

    The concept of Japan Fashion Fair in

    Beijing 2007 was “The Brilliant City”,

    which captures the essence of Tokyo and

    its diverse mixture of culture, lifestyles

    and ideas. The booths are arranged in

    three zones, each expressing a different

    character of Tokyo and the associated

    fashions.

    Avant-garde Zone, where independent-

    minded young people eschew established

    i d e a s t o i n n ova t e n ew l i f e s t y l e s a n d

    fashion. The brands evoke freedom and including eight top-level brands during Overseas Pavilion

    Womens Wear Session from March 24th and Brands to 26th. CHIC2007 has attracted Overseas

    T h e J E T RO l a u n c h e d t h e J a p a n Pav i l i o n s f r o m F r a n c e , I t a l y, J a p a n ,

    Fa s h i o n Fa i r i n S h a n g h a i i n 2 0 0 4 t o Korea, Spain, Hong Kong and Taiwan.

    create increased awareness and demand Italy Pavilion and Hong Kong Pavilion

    f o r J a p a n e s e - b r a n d l u x u r y a p p a r e l . attended both two sessions.

    Organized as standalone events in both Fo r t h e fi r s t t i m e , C H I C r e a c h e d

    2004 and 2005, the two fairs facilitated an agreement with Japan for "Special

    business talks that led to numerous sales Cooperation Country". "Japan Fashion

    contracts, as well as extensive coverage energy without regard for who wears Fair in Beijing 2007-CHIC" organized

    in the local media. them. by Japan External Trade Organization

    Contemporary Zone, which focused This year, the venue for the Japan (JETRO) was held with 40 exhibitors

    on adults who have established their Fashion Fair has

    i d e n t i t i e s bu t w i s h t o d eve l o p t h e m b e e n s h i f t e d t o

    more fully, for example, through fashion CHIC 2007. The

    e x p r e s s i n g r e f i n e m e n t a n d q u a l i t y. JETRO sees that

    The brands are cool, sophisticated and o r g a n i z i n g t h e

    urbane. J a p a n F a s h i o n

    Fair as a pavilion E l eg a n t Z o n e , w h i c h l e t v i s i t o r s

    know that Tokyo also has places where a t C H I C w i l l

    enable Japanese various age groups come together in an

    e x h i b i t o r s atmosphere that combines convention,

    t o e x p l o r e stylishness, quality and comfort. The

    b r a n d s f o u n d h e r e a r e a m i x t u r e o f partnerships with

    April 2007 CHINA TEXTILE 27

    nFocusI

    tradition and trendiness.

    Whats more, some exhibitors, such

    as CECIL McBEE, FCF, HEADSTAR,

    i i M K , JAY RO , l e a p l i p p i n , O L I V E

    d e s O L I V E , r o s e bu l l e t a n d Vi n t a g e

    Select by HONEY, jointly presented an

    impressive show named as "Tokyo Girls

    Collection in Beijing", which elaborated the sparkles of brands from Tokyo the

    brilliant city.

    Hong Kong Pavilion, named "Style

    Hong Kong", was organized by Hong

    Ko n g Tr a d e D ev e l o p m e n t C o u n c i l ,

    which was the largest pavilion attending

    two sessions. Exhibits in Hong Kong

    Pavilion covered clothing, bag, leather

    article, accessories, shoes, textile, etc.

    French Pavilion, organizebdy "Whos w e r e h e l d c o n c u r r e n t l y s u c h a s Childrens wear. Next" and "Premiere Class" organizers, “2005-2006 China National Garment Korean Pavilion, co-organized by included high-level brands attending A s s o c i a t i o n Aw a r d G a l a " , " 0 7 / 0 8 Korean Apparel Industry Association those two shows. A u t u m n / W i n t e r C h i n a F a s h i o n and Korea Trade-Investment Promotion Italian Pavilion attended CHIC2007 Tr e n d s R e l e a s e " , " J o i n t C o nve n t i o n Agency, has been at CHIC for the eighth i n b o t h s e s s i o n s f o r t h e f o u r t h t i m e o f C h i n a A p p a r e l D i s t r i b u t o r s a n d time, including more than ten Korea with the same size as before. Exhibits Retailers", "The 12th China Fashion brands. i n c l u d e d M e n s We a r, C a s u a l We a r, Forum", "Asia Apparel Industry Union Apart from the overseas pavilions, Wo m e n s We a r , A c c e s s o r i e s a n d Founding Conference", etc. t h e r e w e r e m a n y o v e r s e a s b r a n d s

    a t t e n d i n g w i t h t h e d o m e s t i c CHIC2008

    In 2008, Beijing will hold the Olympic a g e n t s , s u c h a s " RO M A " , " H a r t

    G a m e s . C H I C w i l l m o v e t o a n e w S c h a f f n e r M a r x " , " Ta y l o r m a d e

    exhibition venue - New China International & A d i d a s G o l f " , " Ko l i n g " , " J u s t

    i n T i m e " , " S K " , " H U M " , " N i k e Exhibition Center. A new era will come

    again for CHIC. Being the first exhibition 3 6 0 " , " M i s s o n i S p o r t " , " S a n t a

    in the New China International Exhibition B a r b a r a P o l o & R a c q u e t C l u b " ,

    Center, the 16th China International " VO G - f a s h i o n " a n d " K a y U n g e r

    Clothing & Accessories Fair (CHIC2008) N ew Yo r k " , e t c . " P i e r r e C a r d i n " ,

    will be held from March 28-31, 2008 with a famous overseas brand entering

    China for more than 20 years, had men’s and womens garments showing at

    its ten different garment products the same time. Total eight halls, CHIC will

    showing together this year. cover 100,000 square meters, displaying

    Mens wear, Womens wear, Childrens M o r e t h a n t e n f a s h i o n s h o w s

    wear, Leather/Fur, Downwear, Knit Wear w e r e r u n i n H a l l 1 0 d u r i n g

    and Accessories. CHIC2007 and many more events April 2007 CHINA TEXTILE28

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