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Certification Chemicals of Security Concern Campaign April 2010

By Vivian Hunt,2014-03-20 00:54
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Certification Chemicals of Security Concern Campaign April 2010

    CERTIFICATION FOR GOVERNMENT ADVERTISING CAMPAIGNS

    I, Renee Leon (A/g Chief Executive Officer), am satisfied that the Chemicals of Security Concern Campaign attached to this Certification complies with

    the Guidelines on Information and Advertising Campaigns by Australian

    Government Departments and Agencies (March 2010):

Renee Leon

    A/g Chief Executive Officer

    (Secretary, Attorney-General’s Department)

    April 2010

     Attachment

    Reference

    PRINCIPLE 1: CAMPAIGNS SHOULD BE RELEVANT TO GOVERNMENT RESPONSIBILITIES

     1 Subject matter of campaign directly relates to Government responsibilities. Policy /

    ? programs forming the basis of campaign are

    underpinned by:

    Attachment 1 legislative authority; or Statement of compliance

     appropriation of the Parliament; or

     a Cabinet Decision which is intended

    to be implemented during the current

    Parliament

    PRINCIPLE 2: CAMPAIGN MATERIALS SHOULD BE PRESENTED IN AN OBJECTIVE,

    FAIR AND ACCESSIBLE MANNER AND BE DESIGNED TO MEET THE OBJECTIVES OF THE CAMPAIGN

    Attachment 1 ? 2. 1 Materials distinguish between facts, comment,

    Statement of compliance opinion and analysis

    ? 2. 2 Information presented as fact is accurate and

    Attachment 1 verifiable. Factual comparisons are not

    Statement of compliance misleading, and the basis of any comparison

    is explicitly stated.

    Attachment 1 ? 2. 3 Pre-existing policies, products or services and

    Statement of compliance activities are not presented as new

    ? 2. 4 Where the target audience requires, special

    attention has been made to communicate with

    disadvantaged individuals or other groups Attachment 1 within the target audience, including young Statement of compliance people, the rural community and those for

    whom English is not a convenient language to

    receive information

    Attachment 2 2. 5 Campaign materials have been tested with ? Concept-testing market target audiences to indicate they are engaging research report and perform well against the objectives of the

    campaign

     PRINCIPLE 3: CAMPAIGN MATERIALS SHOULD BE OBJECTIVE AND NOT DIRECTED AT PROMOTING PARTY POLITICAL INTERESTS

    ? 3. 1 Materials are free from partisan promotion of Attachment 1 government policy and political argument, and Statement of compliance employ objective language

    Attachment 1 ? 3. 2 Information does not directly foster a positive Statement of compliance impression of a particular political party or

    promote party political interests

    3. 3 Information and materials do not:

    Attachment 1 ? mention the party in government by name Statement of compliance

    ? directly attack or scorn the views, policies or Attachment 1 actions of others such as the policies and Statement of compliance opinions of opposition parties or groups

    Attachment 1 ? include party-political slogans or images Statement of compliance

    ? influence public support for a political party, a Attachment 1 candidate for election, a Minister or a Member Statement of compliance of Parliament

    Attachment 1 ? refer or link to the websites of politicians or

     Statement of compliance political parties

    PRINCIPLE 4: CAMPAIGNS SHOULD BE JUSTIFIED AND UNDERTAKEN IN AN EFFICIENT, EFFECTIVE AND RELEVANT MANNER

    Attachment 3 ? 4. 1 Campaign has a demonstrated need, defined

    Developmental market target audience and has been informed by

    research report appropriate research/evidence

    Attachment 1 ? 4. 2 Information clearly and directly affects the

    Statement of compliance interests of recipients

    Attachment 4 ? 4. 3 Medium and volume of advertising is cost

    Media strategy produced effective and justifiable within allocated

    by Universal McCann budget

    Not applicable to this ? 4. 4 Distribution of unsolicited material is controlled campaign.

    Attachment 1 ? 4. 5 Campaign will be evaluated to determine

    Statement of compliance effectiveness

    PRINCIPLE 5: CAMPAIGNS MUST COMPLY WITH LEGAL REQUIREMENTS AND

    PROCUREMENT POLICIES AND PROCEDURES

     Campaign complies with all relevant laws including: 5. 1

    Attachment 5 ? laws with respect to broadcasting and media Letter of compliance

    produced by the Security

    Law Branch, AGD

    Attachment 5 ? privacy laws Letter of compliance

    produced by the Security

    Law Branch, AGD

    Attachment 5 ? electoral laws Letter of compliance produced by the Security

    Law Branch, AGD

    Attachment 5 ? intellectual property Letter of compliance produced by the Security

    Law Branch, AGD

    Attachment 5 ? trade practices and consumer protection laws Letter of compliance produced by the Security

    Law Branch, AGD

    Attachment 5 ? workplace relations laws Letter of compliance

     produced by the Security

    Law Branch, AGD

    ? 5. 2 Procurement policies and procedures for the Attachment 5 tendering and commissioning of services and Letter of compliance the employment of consultants have been produced by the Security followed, and there is an audit trail for Law Branch, AGD decisions.

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