English for Business and Finance (EN1033A/1043A) Year 2 Semester 2
ELC, Xi’an Jiaotong-Liverpool University
1. Write a summary about the new product
To satisfy American’s demands of super-sized coffee, Starbucks plans to offer its latest product- "Trenta" cup size which is 917ml beverage. While people are concerning about their health, Starbucks says that the caffeinated and decaffeinated “ice series beverage ” will be sold in new
cup size, and only 230 calories are contained in it. The caffeine content cannot led to Trenta drinkers’ addictives.
2. List 3 points why the product might succeed and three points why it might fail.
; Lager cup size ;
; Lower ;
3. What is your evaluation of the product: success or failure?
4. Using the notes above, give your overall evaluation of the new product to another student.
Page 1 of 1 Doc 8E Block 3 Week 8 Source: