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concept-to-launch

By Frank Baker,2014-08-09 11:41
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concept-to-launch

    Nitin Shroff

    nitinshr@yahoo.com ? (408) 896-8204 ? Cupertino, CA

     SUMMARY

    Accomplished, passionate Product Marketer with proven inbound and outbound expertise of over 10 years, three in-flight software applications and two concept-to-launch software applications. Sold over $40 Million annually to 500+ enterprises. MBA, Masters in Engineering, Pragmatic Marketing Certified

    CORE COMPETENCIES

    Enterprise Communications, Collaboration and Customer Service Software Markets

    Strategic Planning Planning/forecasting product success metrics and evaluation process (revenue, market

    share, growth, profitability, customer satisfaction)

    Market research & sizing, business case, personas, requirements (MRD/PRD), roadmap Product Planning

    Segmentation, Targeting, Positioning & Competitive Analysis Positioning

    Global go-to-market planning and execution, Messaging brochures, white papers, case Go-to-

    studies, Web content, Webinars, speaking opportunities, training sales teams & partners Market/Messaging

    Maximizing revenue/profits, Streamlining processes Pricing

    Influence Industry Analysts Industry Analysts

    Identify/grow OEM, co-sell, re-sell partners, Partner Readiness / Enablement Partnership

    Cross-functional team leadership: Product Managers, Engrg, Sales/Support, Field Mktg Project Mgmt

    Tools Used Requirements tool - Accept360, Salesforce.com, Marketing Automation (Pardot, home-

    grown), Siebel CRM Support, Cognos/Microsoft Excel - reporting/analytics, PowerPoint

    EXPERIENCE

    Product Marketing Manager, TuVox, Cupertino, CA June 2008 June 2009

    TuVox is the caller experience company providing speech-enabled and multimodal (SMS, Mobile Web) customer service solutions delivered as a managed service (SaaS) to over 50 customers including Acer Computers, American Airlines, Apple, BCD Travel, H&R Block, Virgin America and many others. Responsible for new product launch, positioning/messaging/pricing of SaaS solution Crafted and launched multi-modal (speech+visual) customer service solutions leveraging, SMS, email and

    Mobile Web. Results: Cut customer service costs by over 60%, provided 24x7 availability and increased

    customer engagement and satisfaction with automated system

     Launched TuVox Outbound Notifier enterprise-class, multimedia notification solution including

    interactive voice-based notifications and text messaging with an easy-to-use Web interface Created and launched TuVox Success Programs series. With included Managed Services, customers like

    Acer, Virgin America and AMC Entertainment are achieving continuous customer service improvements Led a company-wide software development and delivery process redesign for highly complex and iterative

    custom speech applications. Results: Reduced project schedule risk and financial risks

    Product Marketing Manager, Genesys Telecom. Labs (Alcatel-Lucent) Jan. 2005 - June 2008 Genesys is the world leader in customer service software solutions, serving over 4,000 companies worldwide. Genesys’ suite includes multichannel inbound/outbound customer interaction management, industry’s leading VXML platform, marketing campaign management, workforce management and reporting/analytics.

    Responsible for two in-flight business applications and one new product launch, approx. $40 million/year sales Launched Genesys Business Process Routing. Results: grew solution revenues by over 100% annually

Nitin Shroff (408) 896-8204, nitinshr@yahoo.com p. 2 of 2

Launched Genesys Proactive Contact in a high-growth market. Results: Established market lead

     Achieved 12% (2x industry’s growth rate) for the ‘Genesys Outbound Contact’ product line (>$20M/yr)

     Nurtured partnerships with strategic partners like FileNet/Oracle/Microsoft

     Won Frost & Sullivan award for Product Innovation year 2008

     Recognized and awarded Genesys Executive Briefing Center Presenter of the Year 2007

     Managed pricing process for all products (price lists, price quoting tools, pricing guides). Results: Cut

    down turnaround time for new/updated pricing from over 3 months to 3 weeks.

Product Marketing Manager, Iron Speed, Inc. Mountain View, CA 2003;2005

    A Microsoft Visual Studio partner, Iron Speed makes tools for enterprise database application developers.

    Responsible for product roadmap and marketing, Web analytics, developing/nurturing partnerships Drove roadmap utilizing online, face-face & telephone surveys. Results: Market-leading Product

     Conducted task-based usability studies. Results: Progressively successful product launches

     Crafted and executed marketing mix including search engine optimization, e-mail marketing, e-newsletters,

    online forums, Webinars, banner ads, white papers. Results: Increased awareness/preference

     Managed marketing budget of about $700K/year to drive online demand generation: Results: 169%/yr

    growth in sales to IT developers at medium to large enterprises needing database-driven Web applications Implemented an easily configurable marketing automation system driving leads from initial product trial to

    successful sales conversions with automated reminder emails and offers. Provided complete Web analytics

Product Manager, nSite Software, San Ramon, CA 2002 - 2003

    nSite provides on-demand (SaaS) Business Process Management solutions to large enterprises like Sun Micro, Samsung and Smart Modular, reducing process cycle time & increasing visibility for sales quotation processes

     Defined market segment, product roadmap, pricing and go-to-market strategy. Transitioned enterprise

    product to SaaS. Results: Signed up several new large enterprise customers

     Created outbound marketing content, case studies, presentations, competitive analysis, sales training

Product Manager, Actionbase Corporation, S. San Francisco, CA 2000 - 2001

    For knowledge workers at medium to large enterprises, Actionbase provides an AJAX-based ad-hoc Business Process Management solution that increases productivity by efficiently managing tasks, meetings & decisions

     Managed roadmap, requirements, managed product-development life-cycle. Results: Launched v3.0

    Solution Engineer/Product Manager, Telogy, Inc./Technical Communities, Inc. 1995 - 2000 Telogy, Inc. markets/distributes electronic test equipment. Telogy also spawned the online business Technical Communities, Inc. TestMart.com is Technical Communities’ first online community

     Conducted primary market research, created storyboard, product roadmap, business model and developed

    & managed content architecture &Website for engineers Results: Launched www.testmart.com

     Hired/Managed four product managers for different product lines: Results: Record revenues > $75 Million

    EDUCATION

    MBA, Drexel University; M.S. in Engineering, New Jersey Institute of Technology

    PROFESSIONAL TRAINING

    Pragmatic Marketing Certified; Certificate in E-Commerce, Berkeley Extension

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