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The Barbican Centre

By Bernard Webb,2014-06-17 16:03
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The Barbican Centre ...

    The Barbican Centre

    Report By:

    Eva Collins

    Christina Husa

    Sara Strueby

Pacific Lutheran University School of Arts & Communication

    COMA 393: Business and Arts in London

     J-term 2008

    Dr. Amanda Feller & Dr. Ed Inch

     1

    Table Of Contents

Preperation notes 3

    London Breifing Outline 5

    Organizational Tour Talk Q&A 8

    Member‟s notes 9

     Eva Collins 9

     Christina Husa 11

     Sara Strueby 12

    Final Presentation Outline 13

    Final Paper 17

    Bibliography 22

    Articles Referenced 23

     2

    Preperation Notes

    I. The Barbican Centre

    A. History

    ? The barbican was originally built by the Romans to protect their

    new settlement.

    ? Officially opened March 3, 1982

    ? Brand identity: originally traditional art, but “however in the last

    decade has brought radical transformation bring all art forms

    under one roof” (Barbican, 2007)

    ? Structure: Set up as a business with directors, chairmen, and

    committee members

    ? Fit: It fits into the larger scheme of things by being the largest

    performing/multi-art center in Europe

    B. Mission & Vision

    ? The Barbican hopes “to be the beating heart of the City of

    London, a place of stimulation, refreshment, and adventure

    which reaches out beyond the confines of its walls to involve

    those within the Square Mile and far beyond” (Barbican, 2007).

    ? The Barbican incorporates new forms of art gradually

    C. Strategy for Future Success

    ? The sources of funding come from the City of London

    Corporation

     3

    ? Sell tickets to shows, restaurant/bar, sponsorships, Corporate

    Partnerships

    ? A recent threat on the Barbican is a lawsuit, for discriminating a

    women

    ? Bring diverse art into the Barbican

Overall

    ? Art does not decorate a business; art is what makes a business

    successful.

     4

    London Briefing Outline I. Introduction

     A. The Barbican Centre-

    ? Only arts center to offer all arts under one roof

    1. History

    ? The word “Barbican” means tower over a gate

    ? It was first a settlement for Roman Invaders

    ? One of the homes of William Shakespeare, along with many

    thieves and “low lives”

    ? A bombing in WWII then devastated the area

    ? Plans for the new Barbican was put in place in 1962 and was

    finished in 1982

    2. Thesis

    ? With this rich history the Barbican Centre has flourished

    through a vision, strong management, and diversity of the

    arts

    II. Body

     A. The Barbican Vision

     1. “The heart of art in London” (Barbican, 2008)

    ? It is the home of all different art forms

    ? Tries to satisfy all tastes of society

    2. Strength: It is the largest multi-arts center in Europe

     5

    ? 1.8 million annual footfall

    ? The only art center to offer all arts under one roof 3. Weakness: Who is their target market?

    ? Demographics are spilt pretty evenly between women and

    men

    ? “Our multiple choice of audiences allows us to deliver wide

    ranging platform for bespoke and innovative sponsorships

    across all market sectors” (Barbican, 2008)

    B. The Barbican Management

     1. Running the Barbican like a company

    ? 6 different types of directors

    ? 2 chairmen

    ? 11 committee members

    2. Threat: Discrimination lawsuit

    ? “Threatens to tarnish its reputation” (Leppard, 2007)

    ? 42 year old house manager worked for 10 years miscarried

    ? Blames stubborn management for not allowing flextime

    ? In December, the woman won her case, and compensation

    will be awarded in March 08 3. Opportunity: Sponsorships

    ? Sponsoring companies receive benefits such as publicity,

    hospitality, and marketing

     6

    ? The Barbican believes sponsoring the arts will: develop

    friendships with target audiences, enhance a live audience‟s

    experience, and develop the sponsor‟s brand

    ? 5 current sponsors, one of them is Sony

    C. The Barbican Diversity

     1. Art forms

    ? 6 different forms of art

    ? Theatre, art, dance, film, education, and music

    ? Home of the BBC symphony orchestra

    2. Marketing

    ? “Do Something Different” slogan

    ? The art forms branch from classical to modern

    ? Reaching to all economic levels, race, gender, age,

    generation

    ? Define themselves as a multi-arts and conference venue

    III. Conclusion

     1. With this rich history the Barbican has flourished through a vision,

     strong management, and diversity of the arts

    ? The barbican hits all aspects of the arts

    ? The barbican is run like a business

    ? This is why the barbican is the largest multi-art center in

    Europe

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