How do you measure up

By Nathan West,2014-08-09 05:43
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How do you measure up

    Media and newsletter copy: How do you measure up?

    As part of the Local Government Community Partnership program we have prepared some ‘media and newsletter copy' relating to the Measure Up campaign. The

    Measure Up campaign is a social marketing campaign, which is part of the Australian Better Health Initiative (ABHI), a joint initiative of the Australia, state and territory governments. The Campaign is designed to encourage Australian adults to make and sustain changes to their lifestyle behaviours, such as increasing physical activity and adopting healthier eating habits, in order to reduce the incidence of chronic disease. The Cancer Council NSW supports this campaign as overweight and obesity, unhealthy eating patterns and physical inactivity are risk factors for cancer.

    We hope that you can utilise this in mayoral columns, council websites and publications to promote these important health messages. Please distribute these items to your relevant council publications staff members.

    Simply copy and paste text and images to place on your website or newsletters. There are 7 articles included:

    1. How do you measure up?

    2. Eat Less, Move More

    3. Energy Balance

    4. What is a serve?

    5. Food Portion Caution

    6. Building a Healthy Lunchbox

    7. Healthy drinks for kids


    How do you measure up?

    Did you know that excess weight can cause cancer? Find out how you measure up assess your weight and your health risk.

    Many people don’t know that being overweight or obese can increase their cancer risk. Excess body weight is linked with cancers of the bowel, breast, kidney, pancreas, endometrium (lining of the uterus), and gallbladder.

How do you measure up?

    There are two measures you can take to assess your weight and your health risk:

    i. A Body Mass Index (BMI)

    ii. A waistline measurement.


    BMI estimates your weight in relation to your height. To work out your BMI, divide your weight in kilograms, by your height in metres squared.

     BMI = weight (kg)

     height (m) × height (m)

How do you measure up?

    BMI What does that mean?

    Less than 18.5 You are underweight, talk with your General Practitioner (GP)

    to help you get to a healthier weight.

    Between 18.5 and 25 You have a healthy body weight. Eating a healthy diet and

    being active can help you maintain a healthy weight.

    Between 25 and 30 You are over the ideal weight for your height. Make some

    changes to your current eating and activity habits.

    More than 30 You are well over the ideal weight for your height.

    If your BMI is over 25, talk to your GP or a dietitian as a first step to achieving a healthier weight.

Waistline measurement

    Fat that is carried around your waist can be particularly bad for your health, as this places excess strain on your organs. A waist measurement of less than 80cm is recommended for women and less than 94cm for men.

How to measure your waist

    Women should measure around the narrowest point of their waist and men should measure around their navel.

     ; Place the tape measure directly over your skin or light clothing

     ; Make sure the tape is firm, but not squeezing the skin

     ; Take the measurement after breathing out normally

    ; Assess your health risk using the table below.


How do you measure up?

Health Risk Waist Measurement (cm) Women Men Increased 80cm or more 94cm or more Greatly increased 88cm or more 102cm or more


    Eat Less, Move More

    What you can do to manage your weight and reduce your cancer risk.

Having a healthy body weight can help protect you against some types of cancer, as

    well as other health problems. A healthy body weight can also keep you feeling and

    looking great.

What measures will you take?

    Managing your weight involves making a long-term pledge to a healthy lifestyle. Start by making small and sustainable changes to your eating and activity habits and gradually build on these. Look at the tips below for some ideas to kick-start healthier habits.

Healthy weight tips

    ; Find out how you measure up measure your waist circumference and BMI

    ; Make plant foods (vegetables, fruit, wholegrain breads and cereals) the

    basis of your diet