The school will train 1300 new employees a year.
In 2008 Costa Cruises will boost its training activity for hotel personnel by over 50%. A total
of 12,000 new hires from 2008 to 2012 to cater for the expansion of the fleet, with the addition
of 5 new ships by 2012.
Genoa – February 28, 2008 – The Italian Company and European market leader Costa Cruises has today inaugurated a new hotel training school in Jakarta, Indonesia, for its
shipboard personnel; the school will be run in collaboration with Meranti Magsaysay Institute
(MMI). Today’s opening ceremony was attended by Costa Crociere S.p.A. group Chairman &
CEO Pier Luigi Foschi, PT Meranti Magsaysay President Henry Djuhari, Magsaysay Group
President & CEO Doris Magsaysay Ho, and the main local authorities, including the Italian
Ambassador to Indonesia Roberto Palmieri.
The new school is devoted to the education of personnel on Costa’s ships employed in the
restaurant, housekeeping, galley and bar areas and will be managed in collaboration with
MMI, which is emerging as a driving force globally in hospitality training. The new Jakarta
Costa Cruises school plans to prepare around new hires a year, mainly students from
local hotel training schools: as a result, the number of Indonesian personnel working on
Costa’s ships will increase from 1200 to in 2008. At present, Indonesians account for about 14% of Costa’s employees fleetwide; 49% come from the rest of Asia, 18% from Central
and South America and 13% from Italy. From 2008 to 2012 Costa Cruises plans to recruit a
total of some new hires.
The inauguration of the new academy in Jakarta comes hot on the heels of the opening of the
new Costa school in Manila (the Philippines), which took place at the end of October 2007, and
confirms the commitment of the Italian cruise line to quality training: in 2008 Costa Cruises
will increase the educational activity at its training schools for hotel personnel by over
During 2007 Costa Cruises invested approximately in training, embracing a
wide range of activities that the Italian cruise line designs and delivers so as to ensure
constant excellence in the preparation of its shipboard and shoreside personnel (a total of
approximately 15,000 employees). These activities are overseen by two departments:
Corporate Training, set up in 2001 to supervise the technical and managerial training of the
personnel, and Costa Preparatory Campus, which is in charge of the recruitment and training
of shipboard hotel employees (around 4000 new hires in 2008).
The school in Jakarta offers Costa Cruises’ new “Ready for Excellence” educational program,
designed to equip trainees with the skills they need so that by the time they go on board they
will be ready to deliver excellent service to Costa Cruises’ Guests. The courses are full-
fledged training laboratories held in fully functional facilities: these include a cruise ship
cabin of the same type as that on the Costa flagship Costa Serena, as well as mock-up
restaurants, galleys and bars. Courses last an average of 4 weeks each.
“Personnel training is one of those factors that make the difference for a company like Costa
Cruises working in the hospitality industry,” said Costa Crociere S.p.A. group Chairman & CEO Pier Luigi Foschi. “Also, our fleet expansion program needs to be adequately supported
by training activity in line with our core values of service excellence and passion for the Guest,
which have enabled us to retain our position of leadership in Italy and across Europe for the
past 60 years.”
The opening of the school in Jakarta,” added Costa Cruises Vice President Corporate Human
“Resources Alessandro Centrone, “just a few months after the one in Manila, meets our demand for a significant increase both in the number of shipboard professionals receiving
specific, interactive training before they start work on our ships and in the quality of such
training. In order to reach this important objective we have been setting up partnerships in
various countries with world-class hospitality educators who have a proven record of
excellence. And this is very much the case with the training centers in Asia, which have a
long-established tradition of preparing world-class professionals for careers in leading
international hotel chains.”
“Magsaysay has been working as Costa’s strategic partner in the development of talented
people from Indonesia, the Philippines, Thailand and mainland China and looks forward to
expanding its contribution to Costa’s aggressive expansion in the global cruise industry” said
Magsaysay President and CEO Doris Magsaysay Ho.
“The opening of this training center in Jakarta opens doors to global career opportunities”
added PT Meranti Magsaysay President Henry Djuhari. “We have invested heavily in
training programs, facilities, and technology to achieve international training competence and
deliver excellent service to Costa guests.”
Meranti Magsaysay Institute commenced activity on November 6, 2007. MMI is part of PT
Meranti Magsaysay, a joint venture between two major groups in the Asia-Pacific region: PT
Meranti and the Magsaysay Group of Companies in the Philippines. PT Meranti Magsaysay
is currently the leading cruise and hotel recruiting academy in the Asia-Pacific region with
some 2500 students enrolled in its schools in 2007. By the end of this year MMI will be
offering training courses certified by the acclaimed Johnson & Wales University, the largest
US Career University.
Costa Cruises currently has 6 training schools located all over the world. 5 out of 6 are
dedicated entirely to the training of shipboard personnel, and are run directly by the Italian
Company or as joint ventures with leading local universities. 4 of them – 1 in the Philippines,
1 in Indonesia, 1 in India and 1 in Brazil – train hotel personnel, accounting for approximately 80% of the shipboard employees, while another training institute in the Philippines is devoted
to deck and engine crewmembers. In addition to these 5 schools, Costa Cruises also has its
own modern Training Center, situated in the Company's Head Office in Genoa, used to teach
technical and managerial skills to all Costa's shoreside and shipboard employees.
is Italy and Europe’s number one cruise vacation line. For the past 60 years its ships have plied the seas of the world, offering the best in Italian style, hospitality and cuisine and providing dream holidays with the
utmost in terms of fun and relaxation. In 2007 over 1.1 million Guests chose to go cruising with Costa, a record for the
European cruise industry. The Company’s 12 fleet ships, each with her own distinctive characteristics and unique
style, all fly the Italian flag and sail each year to 250 destinations in the Mediterranean, Northern Europe, the Baltic
Sea, the Caribbean, South America, the United Arab Emirates, the Far East and the Indian Ocean. 5 more vessels
are on order and will enter service by 2012. Costa Cruises has been certified by RINA (Italian Shipping Register) with
the BEST4, an integrated system of voluntary certification of corporate compliance with the highest standards
governing social accountability (SA 8000, issued in 2001), environment (UNI EN ISO 14001, 1996), safety (OHSAS
18001, 1999) and quality (UNI EN ISO 9001, 2000). All Costa’s ships have been awarded RINA’s voluntary “Green
Star” notation based on the highest environmental protection standards. Costa Cruises is also an official partner of
the WWF for the protection of the marine ecoregions of the Mediterranean, the Greater Antilles and Brazil.
For further information:
V.P. Corporate Communication Director Fabrizia Greppi Tel. +39.010.5483903 - Fax +39.010.5483437 Nathaline Lie Djhuari ph (62-21) 3908812,3908893 fax (62-21) 3908894, 3100289. Press Officer firstname.lastname@example.org Davide Barbano tel. 010 5483523 cell 3346525216 email@example.com