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1989MSocSc(Applied

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1989MSocSc(Applied

     VITAE CURRICULUM

    Kara CHAN

    Professor

    Dept. of Communication Studies

    Hong Kong Baptist University

Academic qualifications

    1997 Ph.D.(Psychology); City University of Hong Kong

    1989 M.Soc.Sc.(Applied Statistics); University of Hong Kong

    1984 M.Phil.(Communication); Chinese University of Hong Kong

    1982 B.Sc.; University of Hong Kong

Award

    2008 Journal article Tweens and new media in Denmark and Hong Kong in Journal of

    Consumer Marketing received Emerald Literati Network Awards for Excellence

    2008 Highly Commended Award

    2008 HKBU Academic staff development grant: One month visit to Queensland

    University of Technology and University of New South Wales

    2007 Journal article How rural children in China consume media and advertising in

    Young Consumers received Emerald Literati Network Awards for Excellence 2007

    Outstanding Paper Award

    2006 Journal article Store visits and information sources among urban Chinese children

    in Journal of Consumer Marketing received Emerald Literati Network Awards for

    Excellence 2006 Highly Commended Award

    2006 Presidents Award for Outstanding Performance in Scholarly Work, HKBU 2005 HKBU Academic staff development grant: One month visit to Centre of Marketing

    Communications, Copenhagen Business School

    2004 Consumer behavior reflected in a Chinese TV cartoon series: The big head son and

    the small head dad, Outstanding Paper Award at the Chinese Association of

    Communication/Chinese Communication Association conference, Shanghai, China,

    January 5-7

    1999 Fulbright Scholarship awarded by U.S. Council for International Exchange of

    Scholars

    1999 The research project on „Benchmark study of green consumerism in Hong Kong‟

    was selected as the “1999 Best Environmental Education & Community Action (EE

    & CA) Projects” by the Environmental Campaign Committee

Memberships in Professional Associations

    1996- Member, American Academy of Advertising

    1999-07 Member, Association of Consumer Research

    2003-06 Member, International Association of Research in Economic Psychology 2003- Member, American Psychological Association

    1999-2003; 2005-09 Member, International Advertising Education Committee, American

    Academy of Advertising

Academic work experience

    2005- Professor, Department of Communication Studies, Hong Kong Baptist University

    (HKBU)

    2007 Visiting Professor, Copenhagen Business School Summer University Program

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 1

    2006 Visiting Professor, Copenhagen Business School Summer University Program 1999-2000 Fulbright scholar, Department of Communication, Bradley University, Peoria,

    Illinois, USA

    1998-2005 Associate professor, Department of Communication Studies, HKBU

    1995-98 Assistant professor, Department of Communication Studies, HKBU

    1993-95 Lecturer, Department of Communication Studies, HKBU

    1998 External course assessor, Open University of Hong Kong

    1993-94 Lecturer, part-time. Chinese degree program, Asia International Open University

    (AIOU), Macau

    1993-94 Tutor, part-time. Open Learning Institute (OLI)

    1992-94 Lecturer, part-time. Department of Applied Statistics and Operational Research,

    City University of Hong Kong (CityU)

    1989-92 Lecturer, part-time. Chinese school of undergraduate studies, East Asia Open

    Institute (EAOI), Macau

    1989 Lecturer, part-time. Oxford Institute of Education, Hong Kong

    1988-90 Tutor, part-time. English school of undergraduate studies, East Asia Open Institute

    (EAOI), Macau

    1985-87 Evening Lecturer, part-time. Morrison Hill Technical Institute, Vocational Training

    Council

    1984-86 Lecturer, part-time. Department of Journalism and Communication, CUHK

Professional work experience

    1987-93 Statistician, Census and Statistics Department, Hong Kong Government 1986-87 Marketing communication specialist, Digital Equipment Corporation 1986 Media planner, Ogilvy & Mather (HK) Limited

    1984-86 Media planner, J. Walter Thompson Company Limited

    1982 Translator, Mark Wong & Associates (Industrial Consultants) Ltd.

    Publications (Referred international journals: 55 articles published; 1 article accepted) Chan, K. and Cheng, H. (2010, forthcoming) Materialism and consumer socialization: Semiotic

    analyses of personal loan advertisements, Communicative Business

    Chan, K., Prendergast, G., Gronhoj, A. and Bech-Larsen, T. (2009) Adolescents perceptions of

    healthy eating and communication about healthy eating, Health Education, 109(6), 474-490.

    Chan, K. and Cai, X. (2009) Influence of television advertising on adolescents in China: an urban-

    rural comparison, Young Consumers, 10(2), 133-145

    Chan, K., Prendergast, G., Gronhoj, A. and Bech-Larsen, T. (2009) Communicating healthy eating

    to adolescents, Journal of Consumer Marketing, 26(1), 6-14

    Chan, K. and Prendergast, G. (2008) Social comparison, imitation of celebrity models, and

    materialism amongst Chinese youth, International Journal of Advertising, 27(5), 799-

    826

    Andersen, L., Tufte, B., Rasmussen, J., and Chan, K. (2008) The tweens market and responses

    to advertising in Denmark and Hong Kong, Young Consumers, 9(3), 189-200

    La Ferle, C. and Chan, K. (2008) Determinants for materialism among adolescents in Singapore,

    Young Consumers, 9(3), 201-214

    Chan, K. (2008) Social comparison of material possessions among adolescents, Qualitative

    Market Research: an International Journal, 11(3), 316-330.

    Chan, K. and Hu, F. (2008) Attitudes toward material possessions among Chinese children, Young

    Consumers, 9(1), 49-59.

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 2

    Chan, K. (2008) Chinese childrens perceptions of advertising and brands: An urban rural

    comparison, Journal of Consumer Marketing, 25(2), 74-84.

    Chan, K. and Fang, W. (2007) Use of Internet and traditional media among young people,

    Young Consumers, 8(4), 244-256.

    Chan, K. Li, L., Diehl, S., and Ralf, T. (2007) Consumers response to offensive advertising: A

    cross cultural study, International Marketing Review Special Issue on Global Advertising,

    24(5), 606-628.

    Andersen, L., Tufte, B., Rasmussen, J., and Chan, K. (2007) Tweens and new media in Denmark

    and Hong Kong, Journal of Consumer Marketing, 24(6), 340-350. [received Highly

    Commended Award]

    Fullerton, J.A., Kendrick, A., Chan, K. Hamilton, M. and Kerr, G. (2007) Attitudes toward

    American brands and Brand America, Place Branding and Public Diplomacy, 3(3), 205-

    212.

    Wu, D. and Chan, K. (2007) Multilingual mix in Hong Kongs advertising: Pre-and Post- 1997,

    Asian Journal of Communication, 17(3), 301-317.

    Chan, K. and Zhang, C. (2007) Living in a celebrity-mediated social world: The Chinese

    experience, Young Consumers, 8(2), 139-152.

    Chan, K. and Prendergast, G. (2007) Materialism and social comparison among adolescents,

    Social Behavior and Personality: an International Journal, 35(2), 213-228.

     Chinese children‟s perception of personal and commercial Chan, K. and McNeal, J.U. (2007)

    communication: An urban rural comparison, Asian Journal of Communication, 17(1),

    97-116.

    Chan, K. (2006) Young consumers and perception of brands in Hong Kong: A qualitative study,

    Journal of Product and Brand Management, 15(7), 416-426.

    Chan, K. and McNeal, J.U. (2006) How rural children in China consume media and advertising,

    Young Consumers, 7(3), 39-50. [received Outstanding Paper Award]

    Chan, K. (2006) Exploring children‟s perception of material possessions: a drawing study,

    Qualitative Market Research: An International Journal, 9(4), 352-366.

    Chan, K. and McNeal, J.U. (2006) Rural Chinese children as consumers: consumption

    experience and information sources, Journal of Consumer Behaviour, 5, 182-192.

    Chan, K. (2006) Consumer socialization of Chinese children in schools: analysis of consumption

    values in textbooks, Journal of Consumer Marketing, 23(3), 125-132.

    Chan, K. and McNeal, J.U. (2006) Children and media in China: an urban rural comparison

    study, Journal of Consumer Marketing, 23(2), 79-88.

    Chan, K., Zhang H. and Wang, I. (2006) Materialism among adolescents in urban China, Young

    Consumers, 7(2), 64-77.

    Chan, K. and McNeal, J.U. (2006) Chinese children‟s understanding of commercial

    communications: A comparison of cognitive development and social learning models,

    Journal of Economic Psychology, 27(1), 36-56.

    Chan, K. (2005) Store visits and information sources among urban Chinese children, Journal of

    Consumer Marketing, 22(4), 178-188. [received Highly Commended Award]

    Moon Y.S. and Chan, K. (2005) Advertising appeals and cultural values in television

    commercials: a comparison of Hong Kong and Korea, International Marketing Review,

    22(1), 48-66.

    Chan, K. and Chan, F. (2005) Information content of China‟s TV advertising: An update, Asian

    Journal of Communication, 15(1), 1-15

    Chan, K. (2004) Material world: attitudes towards toys in China, Young Consumers, 6(1), 54-

    65.

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 3

    Chan, K. and McNeal, J. (2004) Chinese children‟s attitudes toward television advertising:

    Trust and liking, International Journal of Advertising, 23(3), 337-359

    Chan, K. and McNeal, J. (2004) Children‟s understanding of television advertising: A revisit in

    the Chinese context, Journal of Genetic Psychology, 165(1), 28-36

    Chan, K. and McNeal, J. (2003) Parent-child communications about consumption and

    advertising in China, Journal of Consumer Marketing, 20(4), 317-332.

    Chan, K. (2003) Materialism among Chinese children in Hong Kong, International Journal of

    Advertising and Marketing to Children, 4(4): 47-61.

    Chan, K. and McNeal, J. (2003) Parental concern about television viewing and children‟s

    advertising in Mainland China, International Journal of Public Opinion Research, 15(2),

    151-166.

    Moon,Y.S. and Chan, K. (2002) Cross-cultural study of gender portrayal in children‟s television

    commercials: Korea and Hong Kong, Asian Journal of Communication, 12(2), 100-119.

    Chan, K., McNeal, J. and Chan, F. (2002) Children‟s response to television advertising in China,

    International Journal of Advertising and Marketing to Children, 4(1), 43-53.

    Chan, K. and Cheng, H. (2002) One Country, two systems: Cultural values reflected in Chinese

    and Hong Kong television commercials, Gazette: The International Journal for

    Communication Studies, 64(4), 383-398.

    Chan, K. and McNeal, J. (2002) Children‟s perceptions of television advertising in urban China,

    International Journal of Advertising & Marketing to Children, 3(3), 69-79.

    Chan, K. (2001) Children‟s perceived truthfulness of television advertising and parental

    influence: A Hong Kong study, Advances in Consumer Research, 28, 207-212.

    Chan, K. (2000) Use of environmental teaching kits in Hong Kong, Environmentalist, 20(2),

    June, 113-121

    Chan, K. (2000) Environmental consideration in purchase decisions of Hong Kong consumers,

    Environmental Practices, 2(1), March, 15-22

    Chan, K. (2000) Market segmentation of green consumers in Hong Kong, Journal of

    International Consumer Marketing, 12(2), May, 7-24

    Chan, K. (2000) Hong Kong children‟s understanding of television advertising, Journal of

    Marketing Communications, 6(1), 37-52

    Chan, K. (2000) US consumers‟ perception of environmentally friendly products,

    Environmental Awareness, 23(1), 30-36

    Chan