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1989MSocSc(Applied

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1989MSocSc(Applied

     VITAE CURRICULUM

    Kara CHAN

    Professor

    Dept. of Communication Studies

    Hong Kong Baptist University

Academic qualifications

    1997 Ph.D.(Psychology); City University of Hong Kong

    1989 M.Soc.Sc.(Applied Statistics); University of Hong Kong

    1984 M.Phil.(Communication); Chinese University of Hong Kong

    1982 B.Sc.; University of Hong Kong

Award

    2008 Journal article Tweens and new media in Denmark and Hong Kong in Journal of

    Consumer Marketing received Emerald Literati Network Awards for Excellence

    2008 Highly Commended Award

    2008 HKBU Academic staff development grant: One month visit to Queensland

    University of Technology and University of New South Wales

    2007 Journal article How rural children in China consume media and advertising in

    Young Consumers received Emerald Literati Network Awards for Excellence 2007

    Outstanding Paper Award

    2006 Journal article Store visits and information sources among urban Chinese children

    in Journal of Consumer Marketing received Emerald Literati Network Awards for

    Excellence 2006 Highly Commended Award

    2006 Presidents Award for Outstanding Performance in Scholarly Work, HKBU 2005 HKBU Academic staff development grant: One month visit to Centre of Marketing

    Communications, Copenhagen Business School

    2004 Consumer behavior reflected in a Chinese TV cartoon series: The big head son and

    the small head dad, Outstanding Paper Award at the Chinese Association of

    Communication/Chinese Communication Association conference, Shanghai, China,

    January 5-7

    1999 Fulbright Scholarship awarded by U.S. Council for International Exchange of

    Scholars

    1999 The research project on „Benchmark study of green consumerism in Hong Kong‟

    was selected as the “1999 Best Environmental Education & Community Action (EE

    & CA) Projects” by the Environmental Campaign Committee

Memberships in Professional Associations

    1996- Member, American Academy of Advertising

    1999-07 Member, Association of Consumer Research

    2003-06 Member, International Association of Research in Economic Psychology 2003- Member, American Psychological Association

    1999-2003; 2005-09 Member, International Advertising Education Committee, American

    Academy of Advertising

Academic work experience

    2005- Professor, Department of Communication Studies, Hong Kong Baptist University

    (HKBU)

    2007 Visiting Professor, Copenhagen Business School Summer University Program

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 1

    2006 Visiting Professor, Copenhagen Business School Summer University Program 1999-2000 Fulbright scholar, Department of Communication, Bradley University, Peoria,

    Illinois, USA

    1998-2005 Associate professor, Department of Communication Studies, HKBU

    1995-98 Assistant professor, Department of Communication Studies, HKBU

    1993-95 Lecturer, Department of Communication Studies, HKBU

    1998 External course assessor, Open University of Hong Kong

    1993-94 Lecturer, part-time. Chinese degree program, Asia International Open University

    (AIOU), Macau

    1993-94 Tutor, part-time. Open Learning Institute (OLI)

    1992-94 Lecturer, part-time. Department of Applied Statistics and Operational Research,

    City University of Hong Kong (CityU)

    1989-92 Lecturer, part-time. Chinese school of undergraduate studies, East Asia Open

    Institute (EAOI), Macau

    1989 Lecturer, part-time. Oxford Institute of Education, Hong Kong

    1988-90 Tutor, part-time. English school of undergraduate studies, East Asia Open Institute

    (EAOI), Macau

    1985-87 Evening Lecturer, part-time. Morrison Hill Technical Institute, Vocational Training

    Council

    1984-86 Lecturer, part-time. Department of Journalism and Communication, CUHK

Professional work experience

    1987-93 Statistician, Census and Statistics Department, Hong Kong Government 1986-87 Marketing communication specialist, Digital Equipment Corporation 1986 Media planner, Ogilvy & Mather (HK) Limited

    1984-86 Media planner, J. Walter Thompson Company Limited

    1982 Translator, Mark Wong & Associates (Industrial Consultants) Ltd.

    Publications (Referred international journals: 55 articles published; 1 article accepted) Chan, K. and Cheng, H. (2010, forthcoming) Materialism and consumer socialization: Semiotic

    analyses of personal loan advertisements, Communicative Business

    Chan, K., Prendergast, G., Gronhoj, A. and Bech-Larsen, T. (2009) Adolescents perceptions of

    healthy eating and communication about healthy eating, Health Education, 109(6), 474-490.

    Chan, K. and Cai, X. (2009) Influence of television advertising on adolescents in China: an urban-

    rural comparison, Young Consumers, 10(2), 133-145

    Chan, K., Prendergast, G., Gronhoj, A. and Bech-Larsen, T. (2009) Communicating healthy eating

    to adolescents, Journal of Consumer Marketing, 26(1), 6-14

    Chan, K. and Prendergast, G. (2008) Social comparison, imitation of celebrity models, and

    materialism amongst Chinese youth, International Journal of Advertising, 27(5), 799-

    826

    Andersen, L., Tufte, B., Rasmussen, J., and Chan, K. (2008) The tweens market and responses

    to advertising in Denmark and Hong Kong, Young Consumers, 9(3), 189-200

    La Ferle, C. and Chan, K. (2008) Determinants for materialism among adolescents in Singapore,

    Young Consumers, 9(3), 201-214

    Chan, K. (2008) Social comparison of material possessions among adolescents, Qualitative

    Market Research: an International Journal, 11(3), 316-330.

    Chan, K. and Hu, F. (2008) Attitudes toward material possessions among Chinese children, Young

    Consumers, 9(1), 49-59.

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 2

    Chan, K. (2008) Chinese childrens perceptions of advertising and brands: An urban rural

    comparison, Journal of Consumer Marketing, 25(2), 74-84.

    Chan, K. and Fang, W. (2007) Use of Internet and traditional media among young people,

    Young Consumers, 8(4), 244-256.

    Chan, K. Li, L., Diehl, S., and Ralf, T. (2007) Consumers response to offensive advertising: A

    cross cultural study, International Marketing Review Special Issue on Global Advertising,

    24(5), 606-628.

    Andersen, L., Tufte, B., Rasmussen, J., and Chan, K. (2007) Tweens and new media in Denmark

    and Hong Kong, Journal of Consumer Marketing, 24(6), 340-350. [received Highly

    Commended Award]

    Fullerton, J.A., Kendrick, A., Chan, K. Hamilton, M. and Kerr, G. (2007) Attitudes toward

    American brands and Brand America, Place Branding and Public Diplomacy, 3(3), 205-

    212.

    Wu, D. and Chan, K. (2007) Multilingual mix in Hong Kongs advertising: Pre-and Post- 1997,

    Asian Journal of Communication, 17(3), 301-317.

    Chan, K. and Zhang, C. (2007) Living in a celebrity-mediated social world: The Chinese

    experience, Young Consumers, 8(2), 139-152.

    Chan, K. and Prendergast, G. (2007) Materialism and social comparison among adolescents,

    Social Behavior and Personality: an International Journal, 35(2), 213-228.

     Chinese children‟s perception of personal and commercial Chan, K. and McNeal, J.U. (2007)

    communication: An urban rural comparison, Asian Journal of Communication, 17(1),

    97-116.

    Chan, K. (2006) Young consumers and perception of brands in Hong Kong: A qualitative study,

    Journal of Product and Brand Management, 15(7), 416-426.

    Chan, K. and McNeal, J.U. (2006) How rural children in China consume media and advertising,

    Young Consumers, 7(3), 39-50. [received Outstanding Paper Award]

    Chan, K. (2006) Exploring children‟s perception of material possessions: a drawing study,

    Qualitative Market Research: An International Journal, 9(4), 352-366.

    Chan, K. and McNeal, J.U. (2006) Rural Chinese children as consumers: consumption

    experience and information sources, Journal of Consumer Behaviour, 5, 182-192.

    Chan, K. (2006) Consumer socialization of Chinese children in schools: analysis of consumption

    values in textbooks, Journal of Consumer Marketing, 23(3), 125-132.

    Chan, K. and McNeal, J.U. (2006) Children and media in China: an urban rural comparison

    study, Journal of Consumer Marketing, 23(2), 79-88.

    Chan, K., Zhang H. and Wang, I. (2006) Materialism among adolescents in urban China, Young

    Consumers, 7(2), 64-77.

    Chan, K. and McNeal, J.U. (2006) Chinese children‟s understanding of commercial

    communications: A comparison of cognitive development and social learning models,

    Journal of Economic Psychology, 27(1), 36-56.

    Chan, K. (2005) Store visits and information sources among urban Chinese children, Journal of

    Consumer Marketing, 22(4), 178-188. [received Highly Commended Award]

    Moon Y.S. and Chan, K. (2005) Advertising appeals and cultural values in television

    commercials: a comparison of Hong Kong and Korea, International Marketing Review,

    22(1), 48-66.

    Chan, K. and Chan, F. (2005) Information content of China‟s TV advertising: An update, Asian

    Journal of Communication, 15(1), 1-15

    Chan, K. (2004) Material world: attitudes towards toys in China, Young Consumers, 6(1), 54-

    65.

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 3

    Chan, K. and McNeal, J. (2004) Chinese children‟s attitudes toward television advertising:

    Trust and liking, International Journal of Advertising, 23(3), 337-359

    Chan, K. and McNeal, J. (2004) Children‟s understanding of television advertising: A revisit in

    the Chinese context, Journal of Genetic Psychology, 165(1), 28-36

    Chan, K. and McNeal, J. (2003) Parent-child communications about consumption and

    advertising in China, Journal of Consumer Marketing, 20(4), 317-332.

    Chan, K. (2003) Materialism among Chinese children in Hong Kong, International Journal of

    Advertising and Marketing to Children, 4(4): 47-61.

    Chan, K. and McNeal, J. (2003) Parental concern about television viewing and children‟s

    advertising in Mainland China, International Journal of Public Opinion Research, 15(2),

    151-166.

    Moon,Y.S. and Chan, K. (2002) Cross-cultural study of gender portrayal in children‟s television

    commercials: Korea and Hong Kong, Asian Journal of Communication, 12(2), 100-119.

    Chan, K., McNeal, J. and Chan, F. (2002) Children‟s response to television advertising in China,

    International Journal of Advertising and Marketing to Children, 4(1), 43-53.

    Chan, K. and Cheng, H. (2002) One Country, two systems: Cultural values reflected in Chinese

    and Hong Kong television commercials, Gazette: The International Journal for

    Communication Studies, 64(4), 383-398.

    Chan, K. and McNeal, J. (2002) Children‟s perceptions of television advertising in urban China,

    International Journal of Advertising & Marketing to Children, 3(3), 69-79.

    Chan, K. (2001) Children‟s perceived truthfulness of television advertising and parental

    influence: A Hong Kong study, Advances in Consumer Research, 28, 207-212.

    Chan, K. (2000) Use of environmental teaching kits in Hong Kong, Environmentalist, 20(2),

    June, 113-121

    Chan, K. (2000) Environmental consideration in purchase decisions of Hong Kong consumers,

    Environmental Practices, 2(1), March, 15-22

    Chan, K. (2000) Market segmentation of green consumers in Hong Kong, Journal of

    International Consumer Marketing, 12(2), May, 7-24

    Chan, K. (2000) Hong Kong children‟s understanding of television advertising, Journal of

    Marketing Communications, 6(1), 37-52

    Chan, K. (2000) US consumers‟ perception of environmentally friendly products,

    Environmental Awareness, 23(1), 30-36

    Chan, K. (1999) Cultural values in Hong Kong newspaper advertising, 1946-96, International

    Journal of Advertising, 18(4), 537-554

    Chan, K. (1999) The media and environment issues in Hong Kong 1983-95, International

    Journal of Public Opinion Research, 11(2), 135-151

    Chan, K.K.W. (1999) Mass media and environmental knowledge of secondary school students

    in Hong Kong, The Environmentalist, 19(2), 85-97

    Chan, K. (1998) Chinese consumers‟ medical decision and attitudes toward pharmaceutical

    advertising, Journal of International Consumer Marketing, 10(4), 49-68

    Chan, K. (1998) Mass communication and pro-environmental behavior: Waste recycling in

    Hong Kong, Journal of Environmental Management, 52(4), 317-325

    Chan, K.K.W. (1997) Creating advertising that appeals to Chinese women. Asian Journal of

    Communication 7(1), 43-57.

    Chan, K.K.W. (1996) Chinese viewers‟ perception of informative and emotional television

    commercials International Journal of Advertising, 15(2), 152-166.

    Chan, K.K.W. (1996) Environmental attitudes and behaviors of secondary school students in

    Hong Kong. The Environmentalist, 16, 297-306

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 4

    Chan, K.K.W. (1995) Information content of television advertising in Hong Kong and China.

    231-244. Journal of Asian Pacific Communication 6(4),

    Chan, K.K.W. (1995) Information content of television advertising in China. International

    Journal of Advertising 14(4), 365-373.

    Chan, K.K.W. (1995) Illegal Pharmaceutical advertising in China. Gazette 56, 73-39.

Publications (Referred Chinese journals: 10 articles published)

    Chan, K. and McNeal, J. (2005) Media usage by children in rural China, China Media Report

    [In Chinese]

    Xia, W., Chan, K., and Chan, F. (2004) Consumer behavior reflected in a Chinese TV cartoon

    series: The big head son and the small head dad, Xinwen Yu ChuanboYanjiu (Journalism

    and Communication Research) 11(2), 21-26. [In Chinese]

    Chan, K. and McNeal, J. (2004) Rural Chinese children as consumers: Consumption experience

    and information source, China Media Report, 3(3), 100-108. [In Chinese]

    Chan, K. and Cheng, H. (2003) Chinese public servicing advertising: A new tool to promote

    socialistic values, Xinwen Yu ChuanboYanjiu (Journalism and Communication

    Research) 10(4), 16-25. [In Chinese]

    Chan, K. and McNeal, J. (2003) Chinese children‟s understanding of television advertising,

    China Media Report, 2(4), 54-63. [In Chinese]

    Chan, K., McNeal, J. and Chan, F. (2002) Do Chinese children like and believe in television

    commercial? Xinwen Yu ChuanboYanjiu (Journalism and Communication Research)

    9(4), 24-35. [In Chinese]

    Chan, K., McNeal, J. and Chan, F. (2002) Television advertising strategies and effects on

    Chinese children, Zhong Guo Guang Bo Dian Shi Xue Kan (China Radio and TV

    Academic Journal) 140, 33-34, 37. [In Chinese]

    Chan, K. (1997) The University students and environmental protection in Macau. Journal of

    Macau Studies 5, 111-115. [In Chinese]

    Chan, K. (1995) Information in Chinese television advertisement. Xinwen Yu ChuanboYanjiu

    (Journalism and Communication Research) 2, 66-69. [In Chinese]

    Zhuang H.M., Xu, Q.M., Chan, K. (1995) Quantitative analysis of television news in China

    Zhong Guo Guang Bo Dian Shi Xue Kan (China Radio and TV Academic Journal)

    6(52), 39-40, 24. [In Chinese]

Publications (Book and book chapters)

    Chan, K. (2010, forthcoming) Youth and Consumption, Hong Kong: City University of Hong

    Kong Press

    Chan, K., Prendergast, G., Gronhoj, A. and Bech-Larsen, T. (2009) Communicating healthy

    eating to adolescents向青少年傳播健康飲食, in Ringo Ma (Ed.) Health communication and

    public health健康傳播與公共衛生 (pp. 88-108), Hong Kong: Hong Kong Education

    Publishing Co., ISBN 978-988-200-306-4

    Cheng, K. and Chan, K. (2009) Advertising and Chinese Society: Issues and Impacts, English,

    315 pages, Denmark: Copenhagen Business School Press, ISBN 978-87-630-0227-1 Cheng, K. and Chan, K. (2009) Public service advertising in China: A semiotic analysis, in Cheng,

    K. and Chan, K. (Eds.) Advertising and Chinese Society: Issues and Impacts (pp. 203-221),

    Denmark: Copenhagen Business School Press

    Chan, K. (2009) Advertising and children in China, in Cheng, K. and Chan, K. (Eds.) Advertising

    and Chinese Society: Issues and Impacts (pp. 265-283), Denmark: Copenhagen Business

    School Press

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 5

Chan, K., Zhang, H., and Wang, I. (2009) Advertising and adolescents in China, in Cheng, K. and

    Chan, K. (Eds.) Advertising and Chinese Society: Issues and Impacts (pp. 285-303),

    Denmark: Copenhagen Business School Press

    Chan, K. and Chan, F. (2008) Childrens television programs in China: A discourse of success and

    modernity, in Wu, D. (Ed.) Discourses of Cultural China in the Globalizing Age (pp. 113-

    128), Hong Kong: Hong Kong University Press, ISBN 978-962-209-913-5 Wong, K. and K. Chan (2006) A gender portrayal of childrens television commercials in

    mainland China, in Diehl, S. and Terlutter, R. (Eds.) International Advertising and

    Communication New Insights and Empirical Findings (pp. 319-341), Germany:

    Deutscher Universitats Verlay

    Moon, Y.S. and Chan, K. (2006) Gender portrayals and the gender of nations: An extended

    study in Asian cultures, in Diehl, S. and Terlutter, R. (Eds.) International Advertising

    and Communication New Insights and Empirical Findings (pp. 343-357), Germany:

    Deutscher Universitats Verlay

    Chan, K. and Chen, N. (2006) New Vision in Advertising and Public Relations, Chinese, 269

    pages, Hong Kong: City University of Hong Kong Press, ISBN 962-937-114-6. Chan, K. (2006) Advertising and Hong Kong Society (edited), English, 235 pages, Hong Kong:

    Chinese University Press, ISBN 962-996-264-0

    Chan, K. (2006) Criticism and public opinion of advertising, in K. Chan (ed.), Advertising and

    Hong Kong Society (pp. 77-94), Hong Kong: Chinese University Press

    Chan, K. (2006) Advertising and children, in K. Chan (ed.), Advertising and Hong Kong

    Society (pp.183-205), Hong Kong: Chinese University Press

    Chan, K. (2006) Advertising and adolescents, in K. Chan (ed.), Advertising and Hong Kong

    Society (pp.207-224), Hong Kong: Chinese University Press

    Chan, F, Chan, K. and Chan, J.M. (2006) in K. Chan (ed.), Social communication and

    advertising indicators, Advertising and Hong Kong Society (pp.1-21), Hong Kong:

    Chinese University Press

    Cheng, H. and Chan, K. (2005) The Proceedings of the 2005 Asia Pacific Conference of the

    American Academy of Advertising (edited), Ohio: American Academy of Advertising,

    ISBN 0-931030-33-1.

    Chan, K. and McNeal, J. (2004) Chinese children and advertising, Chinese, 222 pages, Beijing:

    Chinese Academy of Social Science Press, ISBN 7-5004-4411-7 [In Chinese] Chan, K. and McNeal, J. (2004) Advertising to Children in China, English, 206 pages, Hong

    Kong: Chinese University Press, ISBN 962-996-142-3 (Hardcover); 962-996-179-2

    (Paperback)

    Chan, K. (2003) Kowloon-Canton Railway Corporation, in John McDonough and Karen Egolf

    (ed.) Encyclopedia of Advertising (pp. 907-908), New York: Fitzroy Dearborn.

    Chan, K. (2003) Hong Kong advertising: A melting port, in Paul S.L. Lee (Eds.), Hong Kong

    Media in the New Century (pp. 293-309), Hong Kong: The Chinese University Press. Chan, K.K.W., Wong, W.S.Y. and Chan, S.F. (2001) A multi-media workshop on strategic

    advertising cases in Hong Kong, The Compendium of Selected Teaching Development

    Grants Projects (pp. 1-10), Hong Kong: Hong Kong Baptist University Chan, K. (1999) Causal framing theory and environmental news in Hong Kong, in X. Yu, Z.

    Guo and H. Yu (Eds.), Journalism and social change (pp. 297-317), Hong Kong:

    Chung Hwa Book [In Chinese]

     Chan, K. (1997) Chinese consumers‟ attitudes toward pharmaceutical advertising, in D.H.

    Smith (ed.), Health communication and China (pp. 188-208), Hong Kong: The David C.

    Lam Institute for East-West Studies

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 6

    China, K. (1997) Television advertising regulation in Hong Kong and China, in Joseph M. Chan,

    Leonard L. Chu, Zhongdang Pan (Eds.), Mass communication and market economy (pp.

    103-114), Hong Kong: Lo Fung Learned Society. [In Chinese]

Publications (Conference proceedings)

    Chan, K. (2005) Materialism among children in urban China, In H. Cheng and K. Chan (Eds.)

    The Proceedings of the 2005 Asia Pacific Conference of the American Academy of

    Advertising, 22-33, Ohio: American Academy of Advertising.

    Chan, K. (2005) Teaching international advertising, In H. Cheng and K. Chan (Eds.) The

    Proceedings of the 2005 Asia Pacific Conference of the American Academy of

    Advertising, 155-157, Ohio: American Academy of Advertising.

    Chan, K. and Chan, F. (2004) Advertising to children in China: A study of children‟s TV media

    environment, Korean Academy of Marketing Science Spring Conference Proceeding,

    55-73, Seoul: KAMS.

    Xia, W., Chan, K., and Chan, F. (2004) Consumer behavior reflected in a Chinese TV cartoon

    series: The big head son and the small head dad, Chinese Association for

    Communication/Chinese Communication Association Conference, 64-72, Shanghai:

    Fudan University [In Chinese]

    Chan, K. (2002) Gender portrayal of US children‟s television commercials: 50s and 60s, In

    Avery M. Abernethy (Ed.), International Conference Proceedings of the American

    Academy of Advertising, 39-47, AL: American Academy of Advertising.

    Chan, K. and S.F. Chan (2002) Love and money: Chinese couples‟ decisions on wedding

    expenses, Asia Pacific Advances in Consumer Research, 5, 224-230

    Cheng, H. and Chan, K. (2001) Public service advertising in China: Social marketing in the

    making. In M.S. Roberts and R.L. King (Eds.), International Conference Proceedings

    of the American Academy of Advertising 2001 Asia-Pacific Conference, 119-125, Ohio:

    American Academy of Advertising

    Li, H., Cheng, K., Chan, K., Wong, B. and Jiang, F. (2001) Internet advertising in cultural

    China: New perspectives from academia and business. In Marilyn S. Roberts and Robert

    L. King (Eds.), International Conference Proceedings of the American Academy of

    Advertising 2001 Asia-Pacific Conference, 141-145, Ohio: American Academy of

    Advertising

    Chan, K. and Ha, L. (1997) Consumption of over-the-counter drugs and attitudes toward over-

    the-counter drug advertising: A comparison between the United States and Hong Kong.

    In M.C. Macklin (Ed.), Proceedings of the 1997 Conference of the American Academy

    of Advertising, 204-212, Ohio: American Academy of Advertising

    Chan, K.W. (1997) Attitudes toward pharmaceutical advertising in China. Proceedings for

    Chinese consumer culture and advertising education conference, 107-122, Taiwan:

    National Chengchi University. (In Chinese)

Manuscripts submitted and work-in-progress

    Chan, K. (2010, forthcoming) Consumption and consumption values in children‟s television

    programs, in D. Lemish and M. Goetz (Eds.) Children and the Television Media

    Chan, K., Prendergast, G., Gronhoj, A. and Bech-Larsen, T. The role of socializing agents in

    communicating healthy eating to adolescents: A cross cultural study, submitted to

    International Journal of Consumer Marketing, October 2009

    Chan, K. Growing up in Macau: Materialistic orientations of children and adolescents, Research

    monograph, revised draft submitted to funding agency, October 2009

    Friend, S.B., Moschis, G.P., Chan, K. and Baker, A.M., The Effects of Life Events Experienced

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 7

    in Adolescent Years on the Development of Materialism and Compulsive Consumption: A

    Life Course Study in the United States and Hong Kong, submitted to Psychology and

     Marketing, December 2008

    Chan, K. Advertising Media Planning and Buying, book manuscript, working

    Refereed Conference Papers/Presentation (49 papers presented, 2 submitted, 1 accepted) Chan, K. (2010) Chairing a special topic session “European brands in the eyes of Hong Kong

    consumers”, submitted to American Academy of Advertising 2010 European Conference,

    Milan, Italy, June 4-6.

    Chan, K., Prendergast, G., Gronhoj, A. and Bech-Larsen, T. (2010) Adolescents perceptions of

    healthy eating and attitudes toward regulatory measures: A Denmark-Hong Kong

    comparison, submitted to American Academy of Advertising 2010 European Conference,

    Milan, Italy, June 4-6.

    Chan, K., Prendergast, G., Gronhoj, A. and Bech-Larsen, T. (2010) The role of socializing agents

    in communicating healthy eating to adolescents: A cross cultural study, accepted for

    presentation at International conference food consumption, child culture and education,

    France, April 1-3.

    Diehl, S., Terlutter, R., Chan, K. and Mueller, B. (2009) Consumer skepticism toward

    advertising in general vs. pharmaceutical advertising: A cross-cultural examination of

    three countries, 8th International Conference on Research in Advertising (ICORIA),

    Klagenfurt, Austria, June 25-27.

    Chan, K. (2009) Co-chairing a special topic session with Dr. Gayle Kerr “The need for a shared

    approach to Advertising Education: The role of Academic Associations, Industry

    Associations and related stakeholders in an evolving advertising environment”, American

    Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China, May 27-30. Chan, K. (2009) Advertising and children in China, American Academy of Advertising 2009

    Asia-Pacific Conference, Beijing, China, May 27-30.

    Chan, K. (2009) Use of celebrity in television commercials of youth products, American

    Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China, May 27-30. Chan, K. (2009) What advertising and communication students are expecting for their career,

    American Academy of Advertising 2009 Asia-Pacific Conference, Beijing, China, May 27-

    30.

    Chan, K. and Cheng, H. (2009) Materialism and consumer socialization: A semiotic analysis of

    personal loan advertisements in Hong Kong, Media and Healthy Development in

    Adolescence Conference, Hong Kong Baptist University, Hong Kong, May 3-6. Friend, S.B., Moschis, G.P. and Chan, K. (2009) A cross-cultural comparison of consumer

    materialism and compulsive consumption: A life course perspective and test of

    measurement equivalence, AMA Winter Marketing Educators Conference, Tampa,

    Florida, February 20-23.

    Gronhoj, A., Bech-Larsen, T., Chan, K. and Prendergast, G. (2008) Teenagers perceptions of

    strategies aimed at reducing unhealthy consumption practices, Child and Teen

    Consumption 2008, Trondheim, Norway, April 24-25.

    Cheng, H. and Chan, K. (2007). Public service advertising in China: Case studies, The Association thof Chinese Professors of Social Sciences in the United States 13 International Conference,

    Athens, Ohio, October 26-28.

    Chan, K. and Hu, F. (2007) Perception of possessions and personality traits among urban children,

    British Psychological Society Social Psychology Section Conference, Kent, U.K.,

    September 5-7.

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 8

    Cai, X., Fang, W. and Chan, K. (2007) Cultivation effects of television advertising: An urban-rural

    comparison, Association for Education in Journalism and Mass Communication 2007

    Convention, Washington D.C., US, August 9-12.

    Cai, X. and Chan, K. (2007) Television advertising and idealized image of “good life” among

    , 6th International Conference on Research in Advertising adolescents in rural China

    (ICORIA), Lisbon, Portugal, June 29-30.

    Chan, K. and Zhang, C. (2007) Advertising consumption and materialism amongst Chinese youth,

    6th International Conference on Research in Advertising (ICORIA), Lisbon, Portugal, June

    29-30.

    Fullerton, J.A., Kendrick, A., Chan, K., Hamilton, M. and Kerr, G. (2007) Attitudes toward

    American brands and Brand America in three Pacific Rim countries, American Academy

    of Advertising 2007 Asia-Pacific Conference, Hong Kong, May 30 to June 2. Chan, K. (2007) Promoting healthy eating among elementary school students in Hong Kong,

    American Academy of Advertising 2007 Asia-Pacific Conference, Hong Kong, May 30 to

    June 2.

    Chan, K. and Fang, W. (2006) Use of traditional media and Internet among young people,

    Conference on Digital Communication and Social Transformation: Chinese Societies and

    Beyond, Hong Kong Baptist University, Hong Kong, December 15-17.

    Chan, K. and Prendergast, G. (2006) Effect of interpersonal communication and advertising

    viewing: A youth survey, American Academy of Advertising 2006 Conference, Reno,

    Nevada, March 28-31.

    Chan, K. (2005) Materialism among children in urban China, American Academy of Advertising

    2005 Asia-Pacific Conference, Hong Kong, June 1-4.

    Chan, K., McNeal, J. and Chan, F. (2004) How children in rural China become consumers,

    Association for Consumer Research Annual Conference film festival, Portland, US,

    October 7-10.

    Chan, K., Shen, F. and Wilkinson, Jeffery (2004) Parental guidance of children‟s internet use in

    Hong Kong: An explanative model, Association for Education in Journalism and Mass

    Communication 2004 Convention, Toronto, Canada, August 4-7.

    Chan, K. and Chan, F. (2004) Information content of television advertising in China: An update, rd3 Annual Hawaii International Conference on Social Science, Hawaii, US, June 15-19. Chan, K. and Shen, F. (2004) Parental Attitudes towards Childrens Internet Use and Online rdAdvertising in Hong Kong, 3 Annual Hawaii International Conference on Social

    Science, Hawaii, US, June 15-19.

    Moon, Y.S. and Chan, K. (2004) Gender portrayals and the gender of nations: An extended rdstudy in Asian cultures, 3 International Conference on Research in Advertising, Oslo,

    Norway, June 6-8.

    Xia, W., Chan K. and Chan F. (2004) Consumer behavior reflected in a Chinese TV cartoon

    series: The big head son and the small head dad, Chinese Association of

    Communication/Chinese Communication Association conference, Shanghai, China,

    January 5-7. (Outstanding Paper Award)

    Chan, K. and McNeal, J. (2003) Regulation of children‟s advertising in China, Australia and

    New Zealand International Business Academy Annual Conference, Dunedin, New

    Zealand, November 7-8.

    Moon Y.S. and Chan, K. (2003) A cross-cultural analysis of advertising appeals in Hong Kong

    and Korean television commercials, Association for Consumer Research 2003 European

    conference, Dublin, Ireland, June 4-7.

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 9

    Chan, K. and McNeal, J. (2003) Chinese children‟s understanding of television advertising,

    Annual Conference of the American Academy of Advertising, Denver, Colorado, March

    27-30.

    Moon Y. S. and Chan, K. (2002) Gender portrayal of Korean and Hong Kong children‟s

    television commercials, International Communication Association 2002 Annual

    Conference, Seoul, Korea, July 15-19.

    Chan K. and Moon, Y. S. (2002) Cultural values manifest in Hong Kong and Korean television

    commercials, Marketing Communication Strategies in a Changing Global Environment

    Conference, Hong Kong Baptist University, Hong Kong, May 22-24.

    Chan, K. and McNeal, J. (2002) An exploratory study of children‟s perception of television

    advertising in urban China, Marketing communication in a changing global environment

    Conference, Hong Kong Baptist University, Hong Kong, May 22-24.

    Chan, K. and Chan, S.F. (2002) Love and money: Chinese couples‟ decisions on wedding

    expenses, Association of Consumer Research 2002 Asia Pacific Conference, Beijing,

    May 16-18.

    Chan, K. (2002) Gender portrayal of US children‟s television commercials: 50s and 60s, Annual

    Conference of the American Academy of Advertising, Jacksonville, Florida, March 21-

    24.

    Chan, K. and Cheng, H. (2001) Public service announcements in China: New tool for

    advocating social values, China Communication Association 2001 Conference, Hong

    Kong, July 3-5.

    Chan, K. and Wong, B. (2001) Use and evaluation of the web: A case in Hong Kong, American

    Academy of Advertising Special 2001 Asia-Pacific Conference, Kisarazu, Japan, May

    31-June 1.

    Cheng, H. and Chan, K. (2001) Public service advertising in China: Social marketing in the

    making, American Academy of Advertising Special 2001 Asia-Pacific Conference,

    Kisarazu, Japan, May 31-June 1.

    Chan, K. (2000) Children‟s trust in television advertising and parental influence: A Hong Kong

    study, Association of Consumer Research annual conference, Salt Lake City, Oct. 20-23. Chan, K. and Cheng, H. (2000) One Country, two systems: Cultural values reflected in Chinese

    and Hong Kong television commercials, Annual Conference of the American Academy

    of Advertising, Newport, Rhode Island, April 14-17.

    Chan, K. (1999) Market segmentation of green consumers in Hong Kong, The 8th Annual

    Business and Industry Environment Conference and Exhibition, Hong Kong, May 31-

    June 4.

    Chan, K. (1999) Predicting green purchase intention of Hong Kong consumers, Annual

    Conference of the American Academy of Advertising, Albuquerque, New Mexico,

    USA, March 26-29.

    Chan, K. (1998) The Environment: The media and the public agenda in Hong Kong, 1983-95,

    National Communication Association Annual conference, November 16-19, New York,

    USA.

    Chan, K. (1998) The influence of mass media on environmental knowledge, attitudes and

    behavioral intentions: An empirical study, International Association of Mass

    Communication Research Annual Conference, Glasgow, U.K., July 25-30. Chan, K. (1998) Mass media and environmental cognition in Hong Kong. ICA/NCA conference,

    July 15-18, 1998, Rome, Italy

    Chan, K. (1998) Exploratory study on causal framing of environmental news in Hong Kong.

    Journalism and social change in Asia conference, Journalism Department, Hong Kong

    Baptist University, June 2-4, Hong Kong

    C.V. of Chan Ka Wah, Kara November 3, 2010 Page 10

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