JetBlue Airways IPO

By Angela Lane,2014-09-03 09:31
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JetBlue Airways IPO

Case #26

    JetBlue Airways IPO

Synopsis and Objectives

    This case examines the April 2002, decision of JetBlue management to price the initial public offering of JetBlue stock during one of the worst periods in airline history. The case outlines JetBlue’s innovative strategy and the associated strong financial performance over its initial two years. The task is to value the stock and take a position on whether the current $25$26 per share filing range is appropriate. The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples.

    The case provides opportunities for:

    ; Review the institutional aspects of the equity issuance transaction.

    ; Explore the costs and benefits associated with public share offerings.

    ; Develop an appreciation for the challenges of valuing unseasoned firms.

    ; Hone corporate valuation skills, particularly using market multiples.

    ; Evaluate the received explanations of various finance anomalies, such as the IPO

    underpricing phenomenon.

Suggested Questions

    1. What are the advantages and disadvantages of going public?

    2. What different approaches can be used to value JetBlue’s shares?

    3. At what price would you recommend that JetBlue offer their shares?


    Evidence on IPO Underpricing

    Winner’s Curse. Uninformed investors’ demand rationed for good firms and not for poor firms due to informed investors’ participation in only good IPOs. Underpricing 1gives uninformed investors normal return.

Evidence: In countries where share allocation is transparent (e.g., Singapore and Finland) 2investors receive more shares of overpriced offerings such that average profits are zero.

Monopsony. Small number of underwriters following any particular industry allow for 3potential monopsony profits.

Evidence: In support, the severe average underpricing of 1980 was concentrated wholly 4among a few regional underwriters within the petroleum industry. Against support, 5underwriters that take themselves public tend to underprice themselves.

    Lawsuit Avoidance. To avoid litigation for misrepresenting stock to shareholders, firms/underwriters discount initial price.

Evidence: In support, offerings before the Securities Act of 1933 (which holds companies 6responsible for misrepresentation) tend to be less underpriced than offerings after 1933.

    However, firms that are sued following their IPO tend to be just as underpriced as firms 7that are not sued.

Reputation. Firms better able to access capital markets in future if ―leave a good taste‖ 8in investors’ mouth.

     1Kevin Rock, ―Why New Issues Are Underpriced,‖ Journal of Financial Economics, 15 (1986), 187-

    212. 2Francis Koh and Terry Walter, ―A Direct Test of Rock's Model of the Pricing of Unseasoned Issues,‖

    Journal of Financial Economics, 23 (1989), 251-272; and Matti Keloharju, ―The Winner's Curse, Legal

    Liability, and the Long-Run Price Performance of Initial Public Offerings in Finland,‖ Journal of Financial

    Economics, 34 (1993), 251-277. 3David Baron, ―A Model of the Demand for Investment Banking Advice and Distribution Services for

    New Issues,‖ Journal of Finance, 37 (1982), 955-976. 4Jay Ritter, ―The Hot Issue Market of 1980,‖ Journal of Business, 57 (1984), 215-240. 5Chris Muscarella and Michael Vetsuypens, ―A Simple Test of Barons's Model of IPO Underpricing,‖

    Journal of Financial Economics, 24 (1989), 125-135. 6Seha Tinic, ―Anatomy of Initial Public Offerings of Common Stock,‖ Journal of Finance, 43 (1988),

    789-822. 7Philip Drake and Michael Vetsuypens, ―IPO Underpricing and Insurance Against Legal Liability,

    Financial Management, 22 (1993), 64-73. 8Franklin Allen and Gerald Faulhaber, ―Signaling by Underpricing in the IPO Market, Journal of

    Financial Economics, 23 (1989), 303-323; Thomas Chemmanur, ―The Pricing of IPOs: A Dynamic Model With Information Production,‖ Journal of Finance, 48 (1993), 285-304; Mark Grinblatt and Chuan-Yang Hwang, ―Signaling and the Pricing of New Issues, Journal of Finance, 44 (1989), 393-420; and Ivo Welch,

Evidence: Little empirical support has been found for a relationship between 9underpricing and subsequent offerings.

    Censored distribution. Underwriters correctly price on average, but stock stabilization efforts remove the left-hand side of non-stabilized first-day distribution of returns

    leading to average positive performance.

    Evidence: A disproportionate number of IPOs have first-day returns of zero. IPOs with first-day returns of zero tend to experience negative returns over first month, suggesting 10they are temporarily held above their true value.

Bandwagon. If investors pay attention to IPO demand of other investors, bandwagon 11effects can create excessive demand for some offerings.

Seasoned Offerings, Imitation Costs and the Underwriting of IPOs,‖ Journal of Finance 44 (1989), 421-

    449. 9Narasimhan Jegadeesh, Mark Weinstein, and Ivo Welch, ―An Empirical Investigation of IPO Returns and Subsequent Equity Offerings,‖ Journal of Financial Economics, 34 (1990), 153-176; and Roni

    Michaely and Wayne Shaw, ―The Pricing of Initial Public Offerings: Tests of Adverse Selection and

    Signaling Theories,‖ Review of Financial Studies, 7 (1994), 279-313. 10Judith Ruud, ―Underwriter Price Support and the IPO Underpricing Puzzle, Journal of Financial

    Economics, 34 (1993), 135-151. 11Ivo Welch, ―Sequential Sales, Learning, and Cascades,‖ Journal of Finance, 47 (1992), 695-732.

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