MARK OF QUALITY APPROVED BRANDED BEEF

    PRODUCTS

    Products approved through June 2002

    Mark of Quality Case Studies

    Dozens of products now proudly display the Mark of Quality. Below are a few

    examples, and a little background on how they earned the distinction.

    Green Giant? Complete Skillet Meals

    FARMLAND? Seasoned Cooked Ground Beef? Original Mexican Style GREEN GIANT? Complete Skillet Meals? Beef Stew Beef Teriyaki HARRIS RANCH? Beef Pot Roast As a part of NCBA’s ongoing commitment to Beef Sirloin Tri-Tip Beef Stew with Vegetables meet the demands of the modern consumer, the Beef Short Ribs New Product Development team partnered with Green Giant to help them optimize the beef cuts HORMEL? included in their convenience-oriented Beef Stew Meat Loaf with Tomato Sauce Beef Tips with Gravy and Beef Teriyaki Complete Skillet Meals. The Roast Beef Au Jus results were outstanding. JOHN MORRELL? When Green Giant submitted these two products Convenient Cuisine? for the Mark of Quality, the Brand-Like Top Sirloin Steaks in Bourbon Commission agreed that both were ideal for Sauce Beef Meatloaf with Gravy today’s busy consumer. The Complete Skillet Beef Pot Roast with Gravy Meals consist of heat-and-serve meat and vegetable entrees. These tasty, simple, nutritious KING’S COMMAND FOODS? beef dinners now feature the Mark of Quality Just-A-Minute? Fully Cooked Seasoned Ground prominently on their packaging. Beef KC MASTERPIECE? Hormel? Fully-Cooked Beef Meals Original Barbeque Sauce with Seasoned Shredded Beef LLOYD’S BARBEQUE COMPANY? Beef Back Ribs BBQ Sauce with Sliced Beef MARIE CALLENDER'S Complete Dinners Roast Beef Old Fashioned Beef Pot Roast Beef Tips in Mushroom Sauce Chicken Fried Beef Steak Beef Stroganoff Pot Pies Beef Pot Pie 9.5 oz.

    Beef Pot Pie 16.5 oz.

    Hormel is a proven leader in producing MAVERICK RANCH? convenient, consumer-friendly beef items. They Beef Pot Roast were one of the first major manufacturers to Beef Chuck filet in Burgundy have the distinction of earning the Mark of Mushroom Sauce Flat Iron Beef Steak in Sherry Quality for their line of heat-and-serve entrees. and White Wine Sauce Hormel’s Roast Beef Au Jus, Beef Tips with Southwest Style Meatloaf Gravy, and Meatloaf with Tomato Sauce are all great-tasting products from the refrigerated meat MIDWEST PRIDE? Filet of Sirloin Steak case that can be heated in the microwave. They provide consumers with a quality meal that's MOSEY’S? quick and easy to prepare. With Hormel's Time for Dinner? Corned Beef with Juices extensive retail distribution, it's little surprise that Beef Pot Roast with Gravy these beef entrees are now some of the leading Beef Roast with BBQ Sauce products in their category. Mesquite Seasoned Beef Brisket NO NAME STEAKS? Original Sirloin Steak Farmland? Seasoned Cooked Ground Beef? Petite Cut Sirloin Steak Quick & Tender Beef Filet OLD EL PASO? Taco Sauce with Seasoned Ground Beef RED OAK FARMS? Beef Pot Roast (24 oz.) Beef Pot Roast (16 oz.) Beef Short Ribs with Barbecue Sauce Beef Sirloin Tri-Tip Beef Brisket with Barbecue Sauce Old Fashioned Meat Loaf with Ketchup American Broil Roasted Beef Top Sirloin In-depth beef industry market research turned up RMH FOODS? strong interest in a pre-cooked, pre-seasoned Quick & Easy? Sirloin Steaks in Bourbon Sauce ground beef product. In fact, consumers said Prime Rib of Beef Au Jus they would be willing to pay more for the added Beef Meatloaf with Gravy convenience. When this information was Beef Pot Roast with Gravy Smithfield Premium Meats? distributed to manufacturers, Farmland was Tender'n Easy Charbroiled among the first to capitalize on the idea. Beef Patties Two varieties of Seasoned Cooked Ground Quick-to-Fix? Charbroiled Beef Cheeseburger Beef? were developed: Original and Mexican Fully Cooked Grilled Beef Style. Now consumers could enjoy ground beef Burgers without the inconveniences associated with Fully Cooked Grilled 100% Choice Beef Chuck Burgers preparing it. These innovative, great-tasting

    products were each awarded the Mark of SCHWAN'S? Quality. Beef Pot Roast

    STOUFFER’S? Skillet Sensations? Homestyle Beef Broccoli & Beef Beef Stroganoff Family Meal Lean Cuisine Skillet Sensations? Beef Teriyaki & Rice Oven Sensations? Yankee Pot Roast Beef with Roasted Potatoes &

Peppers

TYSON? IQF ROASTS AND STEAKS Flat Iron Grillers - Beef Shoulder Top Blade Steaks Medallion Roasts - Beef Shoulder Tender Petite Roasts Center Filets Mesquite - Beef Shoulder Center Steaks

?2002 Cattlemen's Beef Board