Sunderland Business School
Global Corporate Strategy
- On Campus -
Case Study: Reconciling managerial
dichotomies @ Honda Motors in De Wit and
Module Leader: Dr. Augustus Osseo-Asare
Module Tutor: ???
Submission Date: Wednesday, 18 May 2011
Word Count: 3,500 ? 10% words
University of Sunderland: Sunderland Business School 2
This individual assignment will be assessed by means of a 3,500 ? 10% word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the Global Automobile Industry. You will be required to apply the
strategic concepts and analytical techniques studied in this module. All the learning outcomes below
will be assessed:
1. Demonstrate critical understanding and application of relevant theories associated with global
corporate policies and strategies.
2. Understand the holistic nature of strategy and apply analytical techniques to solve complex
problems in real life organizations
3. Demonstrate knowledge of the strategic decision making process through critical analysis of how
strategic decision making enables an organisation to relate to its global business environment. 4. Critically evaluate and monitor the business mission, objectives and policies of international
5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving
The assignment will be internally moderated by: John Dixon-Dawson
1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’
which are provided as an Appendix in your Programme Handbook. You are encouraged to use
„Harvard Referencing Style‟ and avoid „Plagiarism‟.
2. A hard copy and an electronic copy on CD or DVD of the assignment must be handed to the
Assignment Services in St Peter’s Library on or before the appointed date under cover of the
Sunderland Business School (SBS) Feedback Sheet.
3. Issue Date: Wednesday, 02 March 2011
4. Submission Date: Wednesday, 18 May 2011 (Before 2:00 pm)
Your task is to carry out a critical analysis and evaluation of the strategies adopted by global
automobile suppliers, using the information provided and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.
Your assignment should be presented in a business report format and should be within the range 3,500 ? 10% words (excluding executive summary/abstract, references and relevant appendices). The report
should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. You must also submit a CD or DVD containing an electronic version of the report. This should be clearly labelled with your name, your course and the name of the case study. It is recommended that you research information additional to the case study to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.
PGBM16 – Individual Report MBA & MAIM Students March 2011 2
University of Sunderland: Sunderland Business School 3
In the event of failing this individual assignment, normal referral / deferral procedures will apply. This
assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried
out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’
case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather then describing ‘what’. The assignment will be
assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below. 10% of the marks are set aside for the ‘presentation’ criteria.
; your ability to isolate the key strategic issues
; the coherence and depth of the analysis of those issues
; the ability to analyse the strategy context within which companies operates ; the ability to critically review and evaluate strategic decisions made by companies Methodology
; the use of relevant evidence, from material provided and personal research to support any
; the appropriateness of the methods used and theoretical models and frameworks applied ; the breadth and depth of research undertaken
Evaluation of data
; the ability to make sound recommendations or conclusions arising from the analysis ; the soundness of arguments put forward
; the summary of arguments
; report layout and format
; use of illustrative material and evidence to support arguments
; the appropriateness of length
; the quantity and accuracy of referencing
PGBM16 – Individual Report MBA & MAIM Students March 2011 3
University of Sunderland: Sunderland Business School 4
The Global Automob