Be a Great Speech Maker
(2007-10-31) Chapter One: To be a great speech maker
1. The Essentials of a Speech
？ Objective: Before you start to prepare a speech, you should ask yourself
“Why am I making this speech?” Do you need to inform, to persuade, to train
or to sell? Your objective should be clear in your mind. If it is not clear in
your mind, it cannot possibly be clear to your audience.
？ Audience: “Who am I making this speech to?” Sometimes this will be
obvious, but not always. You should try to inform yourself. How many
people? Who are they? Business people? Professional people? Political
people? Experts or non-experts? Will it be a small, intimate group of 4
colleagues or a large gathering of 400 competitors? How much do they know
already and what will they expect from you.
？ Venue: “Where am I making this speech? In a small hotel meeting-room or a
large conference hall? What facilities and equipment are available? What are
the seating arrangements?
？ Time and Length: “When am I making this speech and how long will it
be?” Will it be 5 minutes or one hour? Just before lunch, when your audience
will be hungry, or just after lunch, when your audience will be sleepy?
？ Method: How should I make this speech?” What approach should you use?
Formal or informal? Lots of visual aids ？视觉教具？or only a few? Will you
include anecdotes？奇闻轶事？ and humor for variety?
？ Content: “What should I say?” Now you must decide exactly what you want
to say. First, you should brainstorm your ideas. You will no doubt discover
many ideas that you want to include in your speech. But you must be
selective. You should include only information that is relevant to your
audience and your objective. You should exclude all other ideas. You also
need to create a title for your speech (if you have not already been given a
title). The title will help you to focus on the subject. You can always give
additional information during the questions after the speech.
？ Notes: When you give your speech, you should be or appear to be as
spontaneous ？自然产生的，自发的？ as possible. You should not read your
speech! You should be so familiar with your subject and with the information
that you want to deliver that you do not need to read a text. Reading a text is
boring! Reading a text will make your audience go to sleep! So if you don‟t
have a text to read, how can you remember to say everything you need to say?
With notes. You can create your own system of notes. Some people make
notes on small, A6 cards. Some people write down keywords to remind them.
The notes will give you confidence, but because you will have prepared your
speech fully, you may not even need them!
？ Rehearsal: You will become more familiar with what you want to say; You
will identify weaknesses in your speech; You will be able to practice difficult
pronunciations; You will be able to check the time that your speech takes and
make any necessary modifications.
Special Remarks: Rehearsal is Vital
Rehearsal is a vital part of preparation. You should leave time to practice your speech two or three times. Even the great speaker sometimes will be in panic (惊
慌) and slip into a bathroom for practice before making a speech.
-11-01？Strategies to Succeed in Public Speaking ？2007
1. Achieving Your Speaking Goals
Whenever you speak to people, the goals you are attempting to achieve are to verbally:
？ First, express your thoughts and ideas.
To achieve this point, you must:
； Know the topic well,
； Organize your thoughts before speaking,
； Try to keep things down to three major points.
？ Second, satisfy the listener or audience.
Important factors to remember in obtaining listener satisfaction are:
； Speak with confidence,
； Speak with clarity, and
； Get the audience to participate
？ Third, get rewards from the process.
What can be called a reward to you, the speaker? It‟s up to you, this may be:
； Applause from the audience
； Financial gain.
Don‟t set your expectations so high that you are never satisfied with
2. Preparation is Key!
If we fail to prepare--- We prepare to fail.
What is the purpose of your speech? To inform? To persuade? To entertain? Once you know the general purpose of your speech you can begin to prepare for your speech.
Ten steps for preparation
Step 1: Select a topic for your speech---Use the audience centered approach to select your topic.
Step 2: Compose your specific purpose statement, central idea, and main points---Use the audience centered approach to compose these.
Step 3: Research your speech---Internet resources-Virtual library. Step 4: Be audience centered---Audience analysis---Who is your audience and what are their needs?
Step 5: Supporting your speech---Use support materials that are: pertinent (中肯的)，
),appropriate？恰当的？. varied, sufficient, detailed (详尽的
Step 6: Outlining your speech---Use the basic informative(信息充分的) outline to
Step 7: Select visual aids (视觉教具) for your speech---Guidelines and tips for using
Step 8: Practicing your speech---Perfect practice makes perfect. Step 9: Using creative visualization to ensure a successful speech---Tip on using visualization to help prepare you for your presentation.
Step 10: Presenting your speech on speech day---Tips on giving effective presentations and tips on dealing with that “extra energy” on “Game day.”
Practice Makes Perfect! (百炼成钢)
Practice your speech, you can try these ways/
No.1- Practice alone 自我练习
No.2- Use a mirror 对着镜子练习
No.3- Stand in the corner 站在墙角练习
No.4- Record your practice 把练习录音，过后思量
No.5- Use a friendly audience 请朋友帮忙练习
Be well-prepared before speaking to a group/
No.1- Leave nothing to chance 确保不会节外生枝
No.2- Your material 准备好演讲材料
No.3- Know the audience 了解观众情况
No.4- Conditions 留意周围环境因素
Special Remarks: Preparation is everything!
With good preparation and planning you will be totally confident and less nervous. And your audience will feel your confidence. Your audience, too, will be
confident. They will be confident in you. And this will give you control. Control
of your audience and of your speech. With control, you will be incharge and your
audience will listen positively to your message.
Special Tips: Know your audience
Before you speak to a group of people, you should know as much about the
audience and their interests as possible. This is so you can tailor your speech
to their needs and to better assure a positive reaction from them.
; Keep these questions in mind and you will be a considerate speaker:
； Why should I find out about the audience?
； How can I find ou