By Vernon Black,2014-07-05 21:49
7 views 0

    Be a Great Speech Maker

    (2007-10-31) Chapter One: To be a great speech maker

    1. The Essentials of a Speech

     Objective: Before you start to prepare a speech, you should ask yourself

    Why am I making this speech? Do you need to inform, to persuade, to train

    or to sell? Your objective should be clear in your mind. If it is not clear in

    your mind, it cannot possibly be clear to your audience.

Audience: Who am I making this speech to? Sometimes this will be

    obvious, but not always. You should try to inform yourself. How many

    people? Who are they? Business people? Professional people? Political

    people? Experts or non-experts? Will it be a small, intimate group of 4

    colleagues or a large gathering of 400 competitors? How much do they know

    already and what will they expect from you.

     Venue: Where am I making this speech? In a small hotel meeting-room or a

    large conference hall? What facilities and equipment are available? What are

    the seating arrangements?

Time and Length: When am I making this speech and how long will it

    be? Will it be 5 minutes or one hour? Just before lunch, when your audience

    will be hungry, or just after lunch, when your audience will be sleepy?

Method: How should I make this speech? What approach should you use?

    Formal or informal? Lots of visual aids ?视觉教具?or only a few? Will you

    include anecdotes?奇闻轶事? and humor for variety?

Content: What should I say? Now you must decide exactly what you want

    to say. First, you should brainstorm your ideas. You will no doubt discover

    many ideas that you want to include in your speech. But you must be

    selective. You should include only information that is relevant to your

    audience and your objective. You should exclude all other ideas. You also

    need to create a title for your speech (if you have not already been given a

    title). The title will help you to focus on the subject. You can always give

    additional information during the questions after the speech.

     Notes: When you give your speech, you should be or appear to be as

    spontaneous ?自然产生的,自发的? as possible. You should not read your

    speech! You should be so familiar with your subject and with the information

    that you want to deliver that you do not need to read a text. Reading a text is

    boring! Reading a text will make your audience go to sleep! So if you dont

    have a text to read, how can you remember to say everything you need to say?

    With notes. You can create your own system of notes. Some people make

    notes on small, A6 cards. Some people write down keywords to remind them.

    The notes will give you confidence, but because you will have prepared your

    speech fully, you may not even need them!

     Rehearsal: You will become more familiar with what you want to say; You

    will identify weaknesses in your speech; You will be able to practice difficult

    pronunciations; You will be able to check the time that your speech takes and

    make any necessary modifications.

     Special Remarks: Rehearsal is Vital

    Rehearsal is a vital part of preparation. You should leave time to practice your speech two or three times. Even the great speaker sometimes will be in panic (

    ) and slip into a bathroom for practice before making a speech.

    -11-01Strategies to Succeed in Public Speaking 2007

1. Achieving Your Speaking Goals

    Whenever you speak to people, the goals you are attempting to achieve are to verbally:

     First, express your thoughts and ideas.

    To achieve this point, you must:

     Know the topic well,

     Organize your thoughts before speaking,

     Try to keep things down to three major points.

     Second, satisfy the listener or audience.

    Important factors to remember in obtaining listener satisfaction are:

     Speak with confidence,

     Speak with clarity, and

     Get the audience to participate

     Third, get rewards from the process.

    What can be called a reward to you, the speaker? Its up to you, this may be:


     Applause from the audience

     Financial gain.

     Dont set your expectations so high that you are never satisfied with

    your performance.

2. Preparation is Key!

     If we fail to prepare--- We prepare to fail.

    What is the purpose of your speech? To inform? To persuade? To entertain? Once you know the general purpose of your speech you can begin to prepare for your speech.

Ten steps for preparation

    Step 1: Select a topic for your speech---Use the audience centered approach to select your topic.

    Step 2: Compose your specific purpose statement, central idea, and main points---Use the audience centered approach to compose these.

    Step 3: Research your speech---Internet resources-Virtual library. Step 4: Be audience centered---Audience analysis---Who is your audience and what are their needs?

    Step 5: Supporting your speech---Use support materials that are: pertinent (中肯的)

    ),appropriate?恰当的?. varied, sufficient, detailed (详尽的

    Step 6: Outlining your speech---Use the basic informative(信息充分的) outline to

    organize materials.

    Step 7: Select visual aids (视觉教具) for your speech---Guidelines and tips for using

    visual aids.

    Step 8: Practicing your speech---Perfect practice makes perfect. Step 9: Using creative visualization to ensure a successful speech---Tip on using visualization to help prepare you for your presentation.

    Step 10: Presenting your speech on speech day---Tips on giving effective presentations and tips on dealing with that extra energy on Game day.

Practice Makes Perfect! (百炼成钢)

    Practice your speech, you can try these ways/

    No.1- Practice alone 自我练习

    No.2- Use a mirror 对着镜子练习

    No.3- Stand in the corner 站在墙角练习

    No.4- Record your practice 把练习录音,过后思量

    No.5- Use a friendly audience 请朋友帮忙练习

    Be well-prepared before speaking to a group/

    No.1- Leave nothing to chance 确保不会节外生枝

    No.2- Your material 准备好演讲材料

    No.3- Know the audience 了解观众情况

    No.4- Conditions 留意周围环境因素

     Special Remarks: Preparation is everything!

    With good preparation and planning you will be totally confident and less nervous. And your audience will feel your confidence. Your audience, too, will be

confident. They will be confident in you. And this will give you control. Control

    of your audience and of your speech. With control, you will be incharge and your

    audience will listen positively to your message.

     Special Tips: Know your audience

    Before you speak to a group of people, you should know as much about the

    audience and their interests as possible. This is so you can tailor your speech

    to their needs and to better assure a positive reaction from them.

    ; Keep these questions in mind and you will be a considerate speaker:

     Why should I find out about the audience?

     How can I find ou