HOW Design LIVE Marketing Toolkit
HOW Design LIVE, June 22-26, 2013 in San Francisco, California - brings together the world’s most prolific and
fascinating designers, freelancers, and other creative professionals, who share their insights on the issues that affect creative pros—from tech trends to career advice to creative inspiration. Over the course of five days, these creative icons distill the most important lessons they’ve learned in their careers into concrete advice and inspiration you’ll put to use your first day back at the office—and every day after that.
But inspiration and information from renowned speakers is only the beginning. Year after year, attendees tell us that one of the best things about HOW Design Live is the chance to meet up with other like-minded creatives. You’ll find a
wide range of networking choices on the schedule, from breakfast roundtables to studio tours, happy hours and receptions. When you build your network at HOW Design Live, the community spirit of the event follows you home. HOW Design Live is divided into four distinct conferences, all taking place under one roof:
HOW Design Conference • June 23 – 26
Recharge Your Creative Tools: With sessions covering everything from technology to creativity to your career,
HOW Design Conference gives you the tools to become a better, more successful designer.
InHOWse Managers Conference • June 22 – 24
Develop Your Creative Leadership: Learn to build your team, inspire them to do their best work, and sell that
work up the corporate ladder—all while making valuable connections with other design managers.
The Dieline Package Design Conference • June 23 – 26
Elevate Your Package Design Career: At The Dieline Package Design Conference 2013, you’ll discover how to
gain recognition and respect by articulating what your design means to a brand.
Creative Freelancer Conference • June 22 – 24
Build Your Solo Business: Get in-depth, concrete information on marketing and pricing, attracting and keeping
new clients, managing your money, and making plans for long-term growth.
How can you help spread the word?
We’re happy to offer your network a discount to the conference when they register with the promotional code XXX. To
market the event, feel free to cut and paste from the sections below or create your own announcement!
HOW Design Live is the largest annual gathering of creative professionals, anywhere. This year’s event takes place June 22 – 26 in San Francisco. Divided into four conferences—HOW Design Conference, InHOWse Managers Conference,
Creative Freelancer Conference and The Dieline Package Design Conference—HOW Design Live offers expert speakers,
hands-on workshops and unrivalled networking opportunities. The result is a life-changing, career-boosting, creativity-expanding experience.
Who Attends HOW Design Live?
HOW Design Live is the largest annual gathering of creative professionals, anywhere. With four conferences under one roof, the event attracts graphic designers, package designers, managers of in-house creative teams, and freelancers or small-business owners specializing in any creative role, from design to writing, photography, illustration and marketing. Whatever your experience level, you’ll take something away from HOW Design Live that makes it worth the price of
admission. Our attendees range from newly graduated designers or freelancers getting ready to take the plunge into full-time solo status, all the way to veteran creatives looking to stay current on trends and technologies.
Engage your following about HOW Design LIVE on Twitter. Include @HOWbrand and the hashtag #HOWLIVE. Here are
a few example tweets you can use:
1. Ready for the future of #Design? Then you're ready for #HOWLIVE hosted by @HOWbrand. Register Now and
Rediscover Inspiration! http://bit.ly/ZqGMBl
2. Recharge your creative tools at #HOWLIVE. Join me and @HOWbrand in June in SF and learn the skills that will
get you noticed! Register! http://bit.ly/ZqGMBl
3. Learn from the experts how to build your Freelance business with @HOWbrand at #HOWLIVE June 22-26 in SF!
I’ll be there – will you? http://bit.ly/ZqGMBl
4. Elevate the role of package designers and design a better brand at The Dieline Package Design Conference at
#HOWLIVE. Register now! http://bit.ly/ZqGMBl @HOWbrand
5. Join @HOWbrand for exciting sessions with renowned designers and creative leaders at #HOWLIVE June 22-26.
Learn more. http://bit.ly/ZqGMBl
Tweets with your code:
6. Get $XX off #HOWLIVE in SF, June 22-26. Learn from experts, get inspired and network! Use code: XXXXX when
you register! http://bit.ly/ZqGMBl
7. SAVE $XX off your #HOWLIVE registration with the code: XXXXX. I’ll be there learning from #innovators like
@JohnnyCupcakes – will you? Register! http://bit.ly/VXRUlY
8. It takes hard work to be a great leader. At #HOWLIVE you can develop ur creative leadership & stay ahead of the
pack. Use the code: XXXX to save! Register now: http://bit.ly/VaiU13
9. Great line-up of speakers for the #HOWLIVE, June 22-26. Details here: http://bit.ly/VaiU13 PLUS I can save you
$XX at registration with my code: XXXXX
10. @scottbelsky inspirational keynote will be full of insights & tips to help u push ur bold projects to completion.
Got ur tix yet? http://bit.ly/VaiU13 #HOWLIVE Save with the code: XXXX
Here are examples of Facebook posts you can use to spread the word about HOW Design LIVE. Please feel free to
upload the web ads we’ve sent along with this toolkit as well!
1. HOW Design LIVE is bringing some of the biggest names in design to San Francisco June 22-26. I’ll be there, will
you? Check the full speaker listing here: http://bit.ly/17oIIxw
2. Von Glitschka, Chen Design Associates, Behance, Johnny Cupcakes and more come together at HOW Design LIVE
to discuss the future of design. This is a one-of-a-kind event, register here. http://bit.ly/16pBKdU
3. Whether you’re looking for a creative boost, career management tools or new processes to help you work
better and smarter, you’ll find the inspiration and resources you need at the HOW Design Conference. Learn
4. Learn how to develop lasting relationships with clients, market yourself, set prices, manage your money, handle
taxes, and much more - all so that you can focus on doing stellar creative work. All this and more at the Creative
Freelancer Conference – got your ticket yet? http://bit.ly/VXRUlY
5. Successful brand managers and designers understand the value of starting with the package first. At The Dieline
Package Design Conference, package designers will discover how to gain recognition and respect by articulating
what your design means to a brand. Elevate yourself and your design. Register now! http://bit.ly/YDxFMu
6. It takes hard work to be a great leader. Luckily, you’ll get many of the tools you need—along with inspiration,
motivation and some real-world working processes—at the InHOWse Managers Conference. Develop your
creative leadership and stay ahead of the pack. Learn more and register now! http://bit.ly/XJ7SDE
Here are a few handy bitly links for you to share with your network – bitly links are shorter versions of website links that make promoting a website address easier!
; HOW Design LIVE homepage: http://bit.ly/ZqGMBl
; HOW Design LIVE Register page: http://bit.ly/16pBKdU
; HOW Design LIVE Speaker page: http://bit.ly/17oIIxw
; HOW Design LIVE Session page: http://bit.ly/WgeCaS
; HOW Design Conference page: http://bit.ly/XthQa2
; Creative Freelancer Conference page: http://bit.ly/VXRUlY
; InHOWse Managers Conference page: http://bit.ly/XJ7SDE
; The Dieline Package Design Conference page: http://bit.ly/YDxFMu
Web ads are available for your use. Several generic ads were sent along with this toolkit – if you would like a specific size or your code added to the web ad, please do not hesitate to contact us.
A Sampling of HOW Design LIVE Speakers:
HOW Design Live speakers are the cream of the crop—experienced, working creatives who have done innovative work and are great at sharing their insights. Here’s a small sampling of the incredible speakers lined up for this year’s HOW
Johnny Earle (AKA Johnny Cupcakes) // Founder of Johnny Cupcakes
Why have thousands of customers from around the world chosen to get Johnny Cupcakes' tattoos?
How does Johnny get hundreds of people to camp outside his faux-bakeries? Over the past decade JC
has grown from a "joke" to a multi-million dollar, exclusive t-shirt brand driven by a community of
Johnny’s Session: “Reinventing Your Ideas: How the Little Things Yield Big Results”
Scott Belsky // Co-Founder and CEO of Behance
After years of heading up Behance, the leading online platform for showcasing and discovering
creative work, Scott knows a thing or two about getting ideas from concept to fruition. His
inspirational keynote will be chock full of insights and practical tips to help you push more of your bold
projects to completion.
Scott’s HOW Design Conference Closing Keynote: “Idea Execution: How Ideas Are Brought to Life”
Sagi Haviv // Partner and Designer, Chermayeff & Geismar
Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his projects for the firm are the
logo designs and identity systems for the Library of Congress, National Parks of New York Harbor,
Radio Free Europe, the John D. and Catherine T. MacArthur Foundation, Conservation International
and the fashion brand Armani Exchange.
Sagi’s Session: “Basic Principles of Identity Design”
Austin Kleon // Best-Selling Author
Austin Kleon is a writer, artist, speaker and New York Times best-selling author whose work has been
featured on NPR's Morning Edition, PBS NewsHour, Time, The Atlantic, Forbes and The Wall Street
Journal. His opening keynote is an energizing lesson in applied creativity based on key insights he
wishes he'd known about when he started out.
Austin’s HOW Design Live Opening Keynote: “How to Steal Like an Artist”
Debbie Millman // President, Design, Sterling Brands; Chair, Masters in Branding, SVA
In Debbie's 16 years with Sterling Brands, she has worked on the redesign of global brands for Pepsi,
P&G, Colgate, Nestle, Hasbro and many others. She's also authored five books on design and branding,
including Look Both Ways: Illustrated Essays on the Intersection of Life and Design and Brand Thinking
and Other Noble Pursuits.
Debbie’s Session: “ON FAILURE: How the Worst Moments in Your Life Can Turn Out to Be the Best”
James Victore // Designer and Professor, School of Visual Arts in New York
James is a self-taught designer known for his innovative design work, which has won many design
awards including the Grand Prix from the Brno Biennele (Czech Republic). His monograph, Victore, or
Who Died and Made You Boss? was published by Abrams in 2010.
James’s Session: “How to Avoid Work”
Jessica Walsh // Partner, Sagmeister & Walsh
Despite being an award-winning designer celebrated by the Type Director's Club, Art Director's Club,
Print and more, Jessica's career was founded on play—and she's stressed its importance in her life
ever since. In her aptly named session, you'll hear how play has influenced Jessica's work, and see how
you can bring a little play into your own life.
Jessica’s Session: “Play”
Mary Zalla // CEO, Landor Associates
Mary's work has involved the conceptual development of new brands, brand architecture analysis and
design, strategic brand positioning, competitive category analysis and visual and verbal brand identity
development. She developed and implemented Renaissance, a program and guiding philosophy at
Landor to help employees understand, enhance, and celebrate creativity.
Mary’s Session: “Selling Creativity”
Check out the full list of speakers: http://bit.ly/17oIIxw
Find HOW Design LIVE Online
Visit us: www.howdesignlive.com HOW Magazine: http://www.howdesign.com/
Twitter: https://twitter.com/howbrand F+W Media: www.fwmedia.com
Thanks for your support of HOW Design LIVE! We’ll see you in San Francisco in June!!
To discuss additional marketing or sponsorship opportunities, please contact Samantha Stanford, HOW Design LIVE’s
Marketing Manager at firstname.lastname@example.org or by calling 513.531.2690 x 11009