jo description - NIJoscom

By Glenn Burns,2014-01-29 02:04
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jo description - NIJoscomJo,JO,jo


Position: Communications and Marketing Manager

Reports to: Director of Public Health

Accountable to: Director of Public Health

Hours: 35 hours per week

Location: NI Chest Heart and Stroke, Dublin Road, Belfast

Salary: NJC Points PO3: ?33, 128



    To enhance the profile of Northern Ireland Chest Heart and Stroke (NICHS), with the public, other stakeholders including our donors and decision-makers and with the media at large; to help achieve NICHS strategic priorities and increase brand awareness both internally and externally. This role will drive forward a new communications style and a marketing approach that maximises all communications channels including off line and online web and digital media communications to market our brand, services and events.


    The post holder will report to the Director of Public Health (DPH), the accountable and lead director for corporate communications; s/he will lead on and develop our corporate communications, both on and off line, working closely with other Directors, colleagues and teams and deputising for the DPH and Public Affairs Adviser at various meetings.


    1. To develop, measure and periodically update a corporate communications and marketing

    strategy that helps us achieve our priorities and positions NICHS as the leading health charity 2. To plan, implement and manage an annual programme of marketing, communications and

    public relations activities in line with priorities and to maximise cost savings and opportunities 3. To develop and apply your marketing expertise incorporating digital and social media,

    developing our strategic focus, use and in house capacity in this field

    4. To manage and oversee our public relations role, both proactively and reactively 5. To measure the effectiveness of all corporate marketing and communications activity delivering

    measurable projects and campaigns on time, within budget and to a consistently high quality 6. To manage the day to day running of the communication function, associated resources and

    overseeing implementation and monitoring of our communications work



    ; To develop and periodically update NICHS communication, marketing and brand strategy,

    overseeing its implementation and monitoring by producing annual operational plans,

    reports and results

    ; To develop key performance measures to assess the impact of our strategy, identifying and

    evaluating specific channels and projects

    ; To support stakeholder engagement and relations by ensuring stakeholder analysis, key

    messages and channels are developed, delivered and monitored

    ; To build up the organisation’s marketing expertise and integrate social media and digital

    communications into our strategy and ways of working, managing and monitoring its use

    across the organisation

    ; To develop or support innovative marketing strategies for promoting and positioning new

    products to generate brand awareness and income

    ; To develop and support key staff and volunteers to ensure our strategy, brand, associated

    policies, key messages and tactics are delivered and effectively monitored


    ; To design, deliver and monitor our marketing campaigns which deliver NICHS’s key

    messages, USPs and brand collateral to the target channels and stakeholders ; To position and raise NICHS’s profile, authority and lead charity within our field

    ; To be up to date and competent in the use of social and digital marketing, ensuring NICHS

    maximises the potential in this area, overseeing delivery both at a strategic and tactual level ; To act as brand guardian and coordinate or have oversight of the production of all new

    offline and online communications and publications

    ; To encourage and support the organisation to ‘live its own brand’ through our actions,

    words and ways of communicating and engaging with our stakeholders, compiling real

    human stories based on the experiences of people and families we support and represent ; To work collaboratively with diverse staff team to develop systems for integrated working

    and coordination with all departments in order to maximise impact, cost and opportunities

    and to ensure compliance with brand values and guidelines

    ; To develop and cascade relevant supporting policies, procedures and resources to manage

    our marketing approach to ensure high quality and consistency

    ; To measure the effectiveness of all marketing and communications campaigns against ROI

    and specific KPIs.


    ; To oversee the production & dissemination of corporate processes and publications

    including our Annual Review, Newsletters, Leaflets and for other hard copy and on line

    marketing material

    ; To provide excellent writing and editing support for outbound communications including

    promotional materials, reports, newsletters and ensure adherence to brand guidelines and

    a relevant tone of voice

    ; To have web expertise to manage and develop our website to ensure it is digitally fit for the

    future and meets the needs of NICHS

    ; To project manage the production of new video and photo library for use in online and

    offline communications, overseeing projects from start to finish in line with a clear strategy

    and plan

    ; To identify and evaluate specific channels to measure benefit to the organisation and

    impact on stakeholders



    ; To actively build and improve relationships with existing and new media: press, broadcast and

    online; keeping up to date contact lists

    ; To write press releases and media briefings as appropriate and support staff in developing their

    own press releases, ensuring training for our key media contacts

    ; To work closely with external PR support to maximise all opportunities (print, broadcast and

    digital media) to manage our reputation and improve brand awareness

    ; To work closely with public affairs and policy lead(s) to proactively support media and

    communications work line with lobbying priorities

    ; To keep track of our media coverage and analyse trends for same

    ; To act as a key representative/ambassador for NICHS at relevant events as required.


    ; To strive for excellence across your work for NICHS

    ; To ensure your knowledge of the digital marketing industry and best practice communications

    is kept up to date and relevant by networking/researching/reading blogs and news sources. ; To share knowledge, insight, best practice and ideas relevant to the promotion and marketing

    of the NICHS

    ; To manage people (including staff, teams, volunteers and interns), finance and resources for

    communications, working with the Director to raise fund for further communications resources ; To measure the effectiveness of our main marketing and communications work against ROI

    and specific KPIs.

    ; To ensure that NICHS policies, procedures and corporate standards are adhered to at all times

    This job description is not intended to be either restrictive or definitive. It is important to note that the responsibilities of the post may change to meet the evolving needs of the services that the charity provides.




    Essential Criteria

     Key skills and experience

    1. Educated to degree level in either English, Marketing, Communications related field or hold

    a post graduate qualification relating to marketing and communications

    2. Strong track record and proven communications and marketing management experience

    and skills with an ability to work autonomously and proactively on your own and as part of a

    team in developing and managing a communications function and positioning a new brand

    3. Proven track record in managing and organising a varied and complex programme of work

    including: brand management & positioning; producing high quality and creative marketing

    of services etc; product development and positioning to showcase our USPs; managing

    and delivering a corporate communications service including public relations work

    4. Proven success in personally writing professional web and marketing copy, with the ability

    to produce compelling copy while maintaining brand messaging and suitable readability for


    5. Proven IT skills including excellent Web maintenance & design skills, digital

    communications experience, Microsoft Office and knowledge of Adobe Photo Shop

    6. Creative thinker with a strong track record in managing, delivering and measuring effective

    marketing and awareness raising campaigns that achieved concrete results

    7. Excellent communications and editing skills, with a solid knowledge of English and the

    ability to present ideas in Plain English, correct and concise way, both verbally and in

    writing and using a warm soft tone style as required

8. Analytical, with the ability to interpret information, news, data and research quickly and

    distil the most important/relevant information to inform content and relevant

    communications for different stakeholders

    9. Excellent strategic and operational working knowledge of digital marketing and major social

    media channels including Face book, Youtube, Google+, Twitter and using Google

    analytics, ad words and other monitoring tools

    10. Experience of successfully writing, developing and implementing communications and

    marketing strategies, overseeing monitoring and reporting


    11. Project management skills and experience with strong organisational, time management

    skills, with meticulous attention to detail and a proven ability to multi-task

Key Essential Behaviours

    1. Excellent communication skills.

    2. Self-motivated, proactive and driven.

    3. Work effectively under pressure and with limited resources

    4. Resilient and a fast learner

    5. Highly creative and full of ideas.

    6. Passionate about working in a charity

    7. Committed to equality and diversity

Desirable criteria

    ; Membership of Chartered Institute of Marketing or Public Relations

    ; Working for a health charity

    ; Financial and people management experience and skills

    ; Project management training or proven experience


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