By Tim Mills,2014-08-21 18:58
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    aloft - A Vision of W Hotels

    fact sheet

us headquarters: aloft hotels th 601 West 26 Street

     Suite 830

     New York, NY 10001

     (212) 380-4071

eame headquarters: aloft hotels

     Starwood Divisional Office EAME

     Place Rogier 3

     1210 Brussels, Belgium

development contact: Pablo Berben: Senior Director - Development

     +32 2207 5210

Eame pr contact: Marco Ferrari: VP Director of External


    +39 06 4880225


year founded: 2005

    vice president, aloft: Brian McGuinness

    design: Aliya Khan

    director of marketing: Tracy Scarlato

    director of operations: Josh Fluhr

    philosophy: the new twist on travel: aloft is a reinvention of

    the travel experience, a welcome relief from the boring and mundane. As a Vision of W Hotels, aloft

    is a sassy * refreshing * oasis, offering intelligent

    design, accessible technology, and a social atmosphere of comfort and convenience.

    The DNA of W is apparent in everything we do. At aloft, the differences are in the details: we use natural materials and textures like cork and wood to create a refreshing alternative to the same-old, same-old polyester and concrete hotel experience. From loft-inspired, 2.77 meter / 9 foot high guest rooms, state-of-the-art technology, modern amenities, and signature beds, to sensory elements like our music, aroma and lighting programs, we create unique atmosphere and experiences that change from wake up call to last call.

    locations: The first aloft hotels will open in Q1 2008 and will grow to 500 properties globally by 2012. With locations in cities, college towns, airports, resorts and proven market centers, from Santiago to Shanghai, Philadelphia to the Philippines, and Montreal to Manchesteraloft will be


Announced locations include:

    ; Arundel Mills, Maryland

    ; Beijing, China

    ; Chantilly, Virginia;

    ; Charleston Airport, South Carolina

    ; Cherry Creek, Colorado

    ; Lexington, Massachusetts

    ; Toronto, Ontario - Canada

    ; Montreal Airport, Quebec - Canada

    ; Rancho Cucamonga, California

    ; San Francisco Airport, California

    ; Tucson, Arizona

    design: Designed by the world-renowned Rockwell Group, each aloft hotel features urban loft-like public spaces and guest rooms, with exposed ceilings, oversized windows and intelligent, stylish design. Natural materials like cork and wood are used throughout the property to enhance the


    guest room features: 2.77 meter / 9 Foot Ceilings with oversized windows for more natural light; the signature aloft bed; a reorientation of the bed to face the windows instead of the walls; flat panel, 81 cm / 32” HDTV ready TVs in every room; bath amenities

    by bliss spa?; an oversized shower; wireless internet access; VOIP phones; and plug & play

    our connectivity device that enables guests to plug in all their electronic equipment (cell phones, laptops, MP3 players, PDAs, etc.) into one unit to charge overnight, which is connected to the flat panel TV for optimal A/V playback.

     SMsignature services: anything/anytime” – Following W’s lead with

    their signature whatever/whenever? service, SM aloft has created our anything/anytimeculture

    aimed at delivering unattended services to our guests. We’re giving control back to our guests,

    allowing them to drive their individual experiences. We created a property-specific data base of information to address the most frequently asked questions guests ask. Our anything/anytime service lets us anticipate our guests needs and make the information widely available at their fingertips.

    food and beverage: aloft’s grab-and-go food and beverage concept, re:fuel by aloft, is breaking the mold on

    traditional hotel F&B and redefining guest expectations. Our guests have told us they want fresh, fun and fulfilling options when they’re on the road, and re:fuel by aloft delivers. Our

    innovative menu focused on a variety of sweet, savory and healthy options 24 hours a day, 7 days a week.

    We know our guests like to socialize, and our bar, w xyz, follows the success of the W Hotels bars

    offering a unique destination bar for guests and

    locals to unwind after a long day, socialize with friends, and make new ones.

     SMlive life aloft: aloft isn’t just a hotel, it’s a way of life. We want our guests to enjoy the aloft lifestyle

    anytime/anywhere whether it’s at one of our hotels, or in their own home. Everything we do has retail potential. Our guests can purchase products that reflect the aloft lifestyle on-site at

    our aloha desk, online at our website, or through our retail partner channels.

    meeting: each aloft hotel offers 650 Square Feet of meeting space.

    atmosphere: At aloft, we’ve changed what used to be an

    overnight apology into an indulgent overnight stay. We have a deliberate look and feel where sight, sound and smell are in sync, and embody our true personality.

    Our competition offers a functional product, with an experience that is static and lonely. aloft

    offers a unique experience and a clear alternative. Our focus is on creating atmosphere, with innovative, loft-inspired room design, energetic public spaces, and sensory elements like lighting, sound and smell. We specifically designed our public spaces to encourage more social interaction and energy. We’ve developed a full sensory

    program incorporating aroma, music and lighting into the design of the hotel. After all, it’s what truly sets us apart and what a guest remembers about us…always keeping with our core values of

    being a sassy * refreshing * oasis.

    fitness/recreation: Each aloft hotel features a re:charge gym and

    splash pool.

    camp aloft: Happy kids make happy parents... camp aloft, our

    kids program, lets kids have fun by providing them with their own unique aloft experience. At check-in, kids are greeted with their own camp aloft

    overnight package, including a kids’ size air mattress. We added a few extra surprises so kids can create their own activity center while they’re in the room.

    re:fuel by aloft will feature kid-friendly menu options, such as peanut butter and jelly sandwiches and healthy snacks. Activities targeted towards kids include online kids’ programming at the “in touch” entertainment area and special partner events and promotions.

    arf pet program:We’re dog friendly at aloft… Our “animals R fun”

    program gives a little special treatment to our four legged friends, including an “arf” kit with special aloft pet treats and amenities.

    Starwood Benefits: aloft is a proud partner of the award-winning Starwood’s Preferred Guest Program, which

    enables members to enjoy benefits across all Starwood brands: Sheraton Hotels & Resorts, Westin Hotels & Resorts, Element Hotels, Four Points by Sheraton, Le Méridien and St. Regis/Luxury Collection Hotels.

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