N E W S R E L E A S E
Westfield Franklin Park Mall American Eagle Outfitters
Sara Young 419-473-3317 Beth Barney 412-432-3424
Priscilla Visintine 314-821-8232 firstname.lastname@example.org
?“aerie by American Eagle” Store Opens at the Westfield Franklin
Mall Customers to Receive Fresh Gerbera Daisy and Free aerie Undie Offer This
Toledo, OH– April 17, 2008 - aerie by American Eagle, an intimates and dormwear
collection brand by American Eagle Outfitters, opens its doors on April 17 in the ?Westfield Franklin Park Mall in Toledo, Ohio. This opening is part of the company’s
plan to open 80 stand-alone aerie stores this year based on customers’ positive responses
to the brand. Last year, the company opened 39 aerie stores.
The 3,867 square-foot store combines design details, imagery, and product presentation
elements, and more to create a window into the aerie soul. Its feminine, warm and
inviting environment compliments the intimates and dormwear collection.
Customers can find a free aerie undie offer at the Franklin Park AE store while supplies
last. Free aerie undie offers will also be distributed with a fresh gerbera daisy to mall
customers the first two Saturdays of operation from 12 p.m. to 8 p.m.
The store will be located in the Dillard’s wing between Lindt Chocolate and Limited Too
and operate under the hours of the mall: Monday through Saturday, 10 a.m. to 9 p.m.;
and Sunday 11 a.m. to 6 p.m.
aerie by American Eagle offers a product assortment specifically designed to complement
her lifestyle in a way that’s unique in the mall.
? Dormwear and Intimates: 4 styles of bras in a variety of patterns and colors, 5
styles of undies ranging from boybriefs and thongs to cheekies and tangas. The
collection also includes camis, hoodies, robes, boxers, super-soft sweats and
? Workout Wear: aerie f.i.t. (fun, inspirational, technical) includes exercise
clothing and accessories such as pants, leggings, shorts, sports bras, Ts, tanks,
hoodies, wind stoppers, vests, caps and headbands. Each piece is designed for TMhigh functionality as well as style. aerie Fit Sweat Free Fabric is wick-able,
pulling moisture away from the body, and includes Real Cool Cotton, which
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? Personal Care: aerie kiss includes a complete lip care line. The aerie touch
collection offers body washes, lotions and home fragrance. aerie is comfortable,
inspiring, surprising and empowering. Inspired by the way she lives her life and
designed to reflect her attitude from the inside out.
The complete aerie collection is also available online at www.aerie.com.
With over 240 stores, including Borders, Dick’s Sporting Goods, Dillard’s and JCPenney;
full-service restaurants such as Bravo! Cucina and Elephant Bar; a Food Court and a 16-
theatre Cinema De Lux, Westfield Franklin Park is the area’s premiere destination for
shopping, dining and family entertainment. The center is conveniently located at the
corner of Monroe and Talmadge in Toledo, OH, easily accessible from Interstate I-475
for Ohio and Michigan shoppers. For more information visit
www.westfield.com/franklinpark or call (419) 473-3317.
Westfield Franklin Park is owned by the Westfield Group (ASX: WDC), an Australian-based company
with interests in 119 shopping centers in Australia, New Zealand, the United Kingdom and the United
States. In the U.S., the Group has a portfolio of 57 shopping centers that are home to more than 9,000
specialty stores and comprise approximately 63 million square feet of leasable space in California,
Connecticut, Florida, Illinois, Indiana, Maryland, Missouri, Nebraska, New Jersey, New York, North
Carolina, Ohio and Washington.
American Eagle Outfitters designs, markets and sells its own brand of laidback, current clothing targeting
15 to 25 year-olds, providing high-quality merchandise at affordable prices. The original collection
includes standards like jeans and graphic Ts as well as essentials like accessories, outerwear, footwear,
basics and swimwear. American Eagle currently operates 857 stores in 50 states, the District of Columbia
and Puerto Rico, and 75 AE stores in Canada. American Eagle also operates ae.com?, which offers
additional sizes and styles of favorite AE? merchandise and ships to more than forty countries around the
world. The American Eagle? brand also includes a Dormwear? collection, aerie?, which is available in
39 standalone stores, American Eagle stores and at aerie.com. The collection includes bras, undies, camis,
hoodies, robes, boxers, sweats, leggings fitness apparel and personal care for the AE girl. Designed to be
sweetly sexy, comfortable and cozy, the aerie brand offers AE customers a new way to express their
personal style everyday, from the dormroom to the coffee shop to the classroom. 77E, a new multi-channel
entertainment platform, features original and user-generated content on ae.com, in AE stores, on television,
and on Web sites such as Youtube, MySpace and Facebook. For more information, visit www.ae.com.
MARTIN + OSA?, a concept targeting 28 to 40 year-old women and men, offers refined casual clothing and accessories, designed to be valuable, irresistible, inspiring, authentic and adventurous. MARTIN +
OSA currently operates 20 stores. For additional information and updates, visit www.martinandosa.com.
The company plans to launch a children’s apparel brand, 77kids by american eagle?, offering on-trend,
high-quality clothing and accessories for kids age two to 10. 77kids will debut online at www.77kids.com
during Fiscal 2008, with brick-and-mortar stores in the U.S. planned for 2010.
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