For Immediate Release
Applied Data Delivers Quick-Turn, Fully Integrated System Solution for Bus
Radio's Mobile Application to Start New School Year
Sprint-Certified System for Voice and Data Cellular and WiFi Communications Offers Age-
Appropriate Content on School Buses
Columbia, Md., August 13, 2007 – Applied Data Systems, a leading supplier of embedded computer systems and a member of the Eurotech Group, S.p.A, announces today the completion of a quick-turn,
completely integrated and enclosed communications system for Bus Radio, based on the BitsyXb product
line with the Linux operating system. Bus Radio is a national radio program for school buses that
broadcasts age-appropriate music, entertainment, public service announcements, news and educational
programming to students ages six to 18. The Bus Radio contract was announced in March 2007, with first
units produced and delivered just four months later to deploy as the 2007-2008 school year begins.
Applied Data performed all aspects of system development, including industrial and electrical design and
management of third-party cellular testing.
“With this program, Bus Radio’s goal is to make school bus trips both safer and more fun. We give the
units and programming to the school districts for free, and ensure that our radio program presents
messaging and content that is appropriate for all age groups. Applied Data Systems won this contract in
the spring, and with a lot of hard work, delivered what we needed to be ready for the start of the school
year,” said Michael Yanoff, CEO of Bus Radio.
With this program, schools can improve bus safety by providing entertainment during the ride, lowering
overall noise on the bus, and reducing distractions for bus drivers. The Bus Radio system delivers content
to school children on their daily bus rides, offering public service announcements, age-appropriate music,
news items and contests. Programming is updated every evening so material is fresh each day.
The Bus Radio program is one of Applied
Data’s fully packaged product offerings. Bus
Radio, because of the mobile aspect of the
program, also required third-party
certification of the communications
functionality. Applied Data Systems worked
with the contracted wireless carrier, Sprint
Nextel, to certify that the physical units are
compliant with all required communications
and exceeded the requirements defined by
Programming content is updated using a high-speed WiFi network connection. Bus Radio also uses the
Global Positioning System to send GPS location coordinates to the bus control center for real-time
tracking of bus location and status. When necessary, the bus driver can quickly establish a two-way
voice telephone conversation with a 911 operator by simply activating the integrated panic button feature.
School administrators can also access live GPS data on their bus fleets throughout the day.
“Bus Radio offers a service that lowers noise and reduces distractions on school buses, and with another
school year about to begin, the systems that Applied Data delivers to Bus Radio will make the daily bus
commute safer and more enjoyable for students and drivers,” Robert Olsen, president of Applied Data
Systems, commented. “Applied Data’s team applied expertise with mobile communications, metal and
plastic enclosures, project management, and low power embedded computer systems to bring this project
from contract to production in time for the fall launch by Bus Radio.”
Applied Data Systems is an active contributor to the Debian Open Source Community.
About Applied Data Systems
Applied Data is a global leader in the design, development and production of application-ready embedded
computer systems. Applied Data architects systems that help companies bring their value-added products
to market quickly through the latest technologies with advanced graphics capabilities, low power
consumption, and robust functionality. Applied Data Systems specializes in helping customers connect
their applications to the latest available wireless, mobile and enabling technologies. Applied Data
Systems is a Maryland-based subsidiary of Eurotech Group, S.p.A. For more information, please visit the
Applied Data Systems website at www.applieddata.net.
About Bus Radio
Bus Radio is a national radio program for school buses that broadcasts age-appropriate music,
entertainment, public service announcements, and educational programming to children ages 6 to 18 as
they ride to and from school. The company was founded in 2005 by entrepreneurs Michael Yanoff and
Steve Shulman. The duo has a track record of providing responsible, valuable services to the public
education industry that dates to 1989 when they founded Cover Concepts, a program that helped school
districts defray the cost of textbooks. Bus Radio is privately funded. For more information, please visit the
Bus Radio website at www.busradio.net.
Contact: Rebecca Wisner