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BRM Ch06 Research Design and Planning

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BRM Ch06 Research Design and Planning

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     Chapter 5

     Research Design

     Prof.Yu Hongyan JLU

     1

     Prof.Yu Hongyan JLU

     2

     Chapter Objectives

     1. What is Research Design 2. Purpose and Research Methods 3. Type of Investigation 4. Researcher Interference 5. Studying Setting 6. Units of Analysis 7. Time Horizon 8. Main Components of a Research Proposal

     Prof.Yu Hongyan JLU 3

     1.What is the Research Design

     Prof.Yu Hongyan JLU

     Please look at Page 84

     4

     2. Purpose and the Research Method

     ? ? ? Exploratory Study Descriptive Study Hypothesis and Testing Case Study

     Prof.Yu Hongyan JLU

     5

     2. Purpose and the Research Method(cont'd)

     Exploratory Study

     What is exploratory study

     Research into an area that has not been studied and in which a researcher want to develop initial ideas and a more focused research question

     When to use

     Little is known about the situation at hand ? No information is available on how similar problems

     Methods

     Observation, interview, focus groups ? Qualitative and quantitative research

     The Goal

     Develop conceptual and theoretical frameworks Prof.Yu Hongyan JLU ? Research objectives for subsequent investigation

     6

     2. Purpose and the Research Method(cont'd)

     What is Descriptive Study

     Research in which one paints a picture with words or number, presents a

    profile,outlines stages or classifies type.

     The goal

     Offer a profile or to describe relevant aspects of the phenomenon of interest to the research from an individual , organizational , industry or person

    Understand the characteristics of a group in given study Think systematically

    about aspects in a given situation Offer ideas for further research Make

certain simple decisions

     Methods

     Prof.Yu Hongyan JLU 7 Structure Interview, Structure focus Group,Questionnaire

     2. Purpose and the Research Method(cont'd)

     Hypothesis Testing (explanation research ) why

     What

     Explain the nature of certain relationships, or establish the differences among

    groups or the independence of two or more factors in a situation. ? Focus on why events

    occur or tires to test and build social theory(Neuman, 2005)

     When

     通常是为了说明某些关系的本质 ? 确定不同群体间的差异 ? 证实两个或更多个因素在

    特定情况下的独立性

     Prof.Yu Hongyan JLU 8

     2. Purpose and the Research Method(cont'd)

     Case Studies

     The researcher systematically gathers in-depth information on a single entity,

    an individual , a group , an organization . Case study generally qualitative in nature and are sometimes used as a tool in managerial decision making.

     Prof.Yu Hongyan JLU

     9

     2. Purpose and the Research Method(cont'd)

     Pilot study Context

     Profile

     Prof.Yu Hongyan JLU qualitative and Quantitative?

     Relationship between variables 10

     3. Type of Investigation

     Three approaches

     Clarification:

     To gain a clearer understanding of the concepts involved into the research

    problem.

     Correlation:

     To make sure about relationship between concepts

     Causal:

     To get causal and result based on theory

     Prof.Yu Hongyan JLU 11

     4. Researcher Interference

     1. Minimal低度介入

     相关性研究?why?

     2. Moderate中度介入

     因果研究,

     3. Excessive过度介入

     Prof.Yu Hongyan JLU

     12

     5. Study Setting

     1. Field studies

     Exploratory, descriptive and some correlation studies undertaken in organisations Page 93 Field experiments Establish correlation or causes and effect relationships using the same natural environment in which employees normal function

     2.

    

     3. Lab Experiments

     Establish cause and effect relationship in which all the extraneous factors are strictly controlled. 13 Prof.Yu Hongyan JLU

     6. Units of Analysis

     1. Individuals 2. Dyads

     Two person interactions, such as wife-husband interaction,

    supervisor-subordinate relationship

     3. Groups:group decision making 4. Organisations: 5. Cultures: nation

     Prof.Yu Hongyan JLU 14

     7. Time Horizon

     1. Cross-Sectional

     At the same time

     2. Longitudinal time

     At the different time, according the time

     Prof.Yu Hongyan JLU

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     8. The Research Proposal

     A plan for conducting the research Purpose ? Document the logic of decisions ? Justify the investment in the research ? Persuade others to support the project ? Provides a budget and time-frame

     Prof.Yu Hongyan JLU 16

     8.The Research Proposal (cont.)

     Components 1. Title 2. Introduction 3. Research objective 4. Justification 5. Research design

     Prof.Yu Hongyan JLU 17

     8.The Research Proposal (cont.)

     ? ? ? ? Research schedule Approvals Resources Budget Report preparation and distribution

     Prof.Yu Hongyan JLU

     18

     Review

     ? ? ? ? ? ? Purpose and Research Methods Type of Investigation Researcher Interference Studying Setting Units of Analysis Time Horizon Main Components of a Research Proposal

     Prof.Yu Hongyan JLU 19

     Prof.Yu Hongyan JLU

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