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Unit-1-Advertising

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Unit-1-Advertising

    高一Module4 Unit 1 Advertising

    教学设计;学案;反思

    The analysis of this Unit:

    This unit introduces and develops the theme of advertising.

    Teaching aims:

     1. To learn about topics related to advertising.

     2. To gain knowledge about the ads, the social effects of advertisements and how to

    write an advertisements.

     3. To learn how to read expository writing.

     4. To practice and reinforce integrated skills of listening, speaking, reading and writing.

    Teaching periods:

    Welcome to the unit

    The analysis of this part:

    Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign.

    Teaching aims:

    1. To discuss and get some ideas of the two main types of ads and their respected purposes.

    2. To get involved in the discussion and practice their spoken English. Teaching procedures:

    Step one: Lead-in

     1. Ask Ss to present some ads to the class.

     2. Discuss those ads

     3. Free talks

    a) Where do you find these ads?

    b) What are ads used for?

     Suggested answers:

     a) on billboards, TV, the radio in magazines/newspapers/leaflets given out in the streets.

    b) To promote a product or services, to believe in an idea.

     To educate people about health, safety or any other issue which affects public welfare.

    Step two: Picture talking:

     1. Project Hope

     ---How do you feel when you see the child in the big eye?

     ---What would you like to do for the child after seeing this ad?

     ----What do you think the purpose of Project Hope is ?

     This picture is intended to make people aware of the importance of Project Hope.

     It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.

     The purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities.

2. the software ad

     --- What do you know from this ad?

     --- If you intended to buy some cheap learning software, would this advertisement help you?

3. Oxlin Airlines

     ---- What does the advertisement try to sell a product or service?

4. Earth Day

     ----Why does this ad. Use the image of a bird’s nest?

     ----Do you think this advertisement helps to make people aware of environmental problems?

     ----What do you think Earth Day is all about ?

     Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world.

5. Say no to drugs---the anti-drugs campaign

    ------Do you think drugs are harmful?

    ------If someone takes drugs, what could happen to him or her?

    ------Does the ad teach you about the bad effects of taking drugs?

     What are they?

6. the Shampoo ad

    ----what kind of people do you think this ad is targeting? Why?

    ----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair.

    ------Do you think this ad will successfully persuade people to buy this shampoo? Step three: Discussion

    1. Ask Ss to discuss three questions in pairs or groups.

    2. summary.

    Step four: Language focus

     1. advertise ---advertising advertiser advertisement

    登广告?在公告;如报纸上询问或寻找? advertise for an apartment.登广告寻

    求公寓房

     2. make sb. aware of

     What the teacher said made me aware of the importance of English.

     Be aware of

     The little child is not aware that he is faced with danger.

     You are not aware how worried I felt about your safety.

     3.danger

     C/n Waste must be treated so that it does not become a danger to life.

     That man is a danger to society.

     C/n A soldier’s life is full of danger in war.

     In danger (of ) …. / out of danger

     The man is in danger because the tiger besides him is dangerous.

     4. similar be ~ to

     Similarity

     There are some similarities and differences between American English and Britain

    English.

     Your views on education are ~ to mine.

     5. may have done

     He may have missed his train.

     They may not have finished the work by now.

Homework 1. preview reading part

     2. Translation

     1. 这家旅馆提供练好的服务。

     2. 我们该登个广告聘人来照看我们的孩子。

     3. 我们不知道他在等谁。

     4. 现代有许多动物有灭绝的危险。

     5. Jack在外貌上和他的兄弟非常相似。

     6. 一些人还没有意识到抽烟的危险性。

     Suggested answers:

     1. The hotel offers good services.

     2. We should advertise for someone to look after our children.

     3. We are not aware who he is waiting for.

     4. Nowadays many kinds of animals are in danger of dying out.

     5. Jack is similar in appearance similar to his brother.

     6. Some people are not aware of the dangers of smoking.

    我的反思?本课主要谈论广告的两种类型;课件中的广告非常丰富;学生也感兴

    趣;以致于课堂有点乱。说的环节覆盖面不够;少数同学能讲出两者的区别;所

    以在说的教学上不仅仅是给学生说的机会;还要教会他们怎么说;说什么;让他

    们有足够的输入。

    Reading 1

    Analysis of the teaching material:

    This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy.

    Objectives:

    1.To help Ss get a general idea about the text.

    2. To make Ss become familiar with the detailed information about the text. 3. To help Ss master Reading Strategy.

    Teaching important point:

    1.How to make the students understand the passage better.

    2.How to help the students finish all the exercises.

    3.How to help the students develop their creative, comprehensive and consolidating abilities.

    Teaching approaches:

    Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the

Ss and make full use of the advantages of multimedia which is visual, operable to

    make my lesson vivid, interesting and effective.

    Interaction Patterns: Teachers -class, individuals, pairs

    Ss’ ability to work both independently and together is very important to their

    success in the future. It is therefore important for Ss to have opportunities to develop

    their English skills and knowledge independently, in pairs, in groups and as a class.

    Teaching Aids: multimedia and a blackboard

    Procedures for teaching:

    Step 1 Revision and lead-in

    1. Review about different ads.

    2. talk about more ads.

    Step 2 Comprehension of the text

    1. Ask Ss to skim the article and answer the questions on Page 2 2. Ask Ss to reread the passage and do C1 on P4 individually. 3. Help Ss to get the idea of the reading strategies. 4. Get Ss to scan the article again and do C2.

    Step 3 Language items

    1. Do D in class.

    2. Do E in class.

    Step 4 Debate

    Hold debate in class.

    Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives. Step 5 Homework.

    1 Finish the article on Page 95.

    2 List the difficult language points on your notebook. 我的反思?阅读对于初中基础差的同学来说是一只大老虎;他们没有词汇的积累;

    没有信心;没有兴趣;阅读的各个环节对他们来说都只是走过场;所以如何让为

    数不少的他们找回自信;教给他们一些有用的招数应对一些容易题很有必要;而

这就要求教师自己设计练习拉。

    Word Power

    Analysis of the teaching material:

    This is the 4th period of Unit One. In this period we’ll deal with words and

    expressions related to use suffix and enlarge students’ vocabulary by introducing words concerned with sales and marketing.

    Objectives:

    1. Enlarge the students’ vocabulary.

    2. Get the students to know about suffixes; and know something about sales and

    marketing.

    Teaching important point:

    How to make the students use this skill freely to solve some problems. Teaching approaches:

    Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.

    Interaction Patterns: Teachers -class, individuals, pairs

    Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

    Procedures for teaching:

    Step 1 Revision and Lead-in

    1. Ask Ss to finish the blank-filling.

    2. Ask them the question--- How are these new words formed?

Step 2 Using Suffix

    1. Give more examples and make a competition in the class.

    2. Ask Ss---how to form adjectives from nouns and verbs.

    3. Have Ss do the exercise---best clothing shop.

    4. More information about suffix. 5. Make Ss do the puzzle.

    Step 3

    1. Active show to lead in the topic. 2. Useful expressions:

    Product

    Market research

    Sales and marketing

    Sales/marketing department

    Consumers

    Market share

    Sales target

    Market leader

    High quality

    Sales figures

    3. Have Ss do Practice B.

    4. More exercise for consolidation. Step 4

    1 Finish the Ex on Page 91.

    2 Make good preparation for Grammar and Usage.

    我的反思: 构词法是继音标;发音规则;字母以后最需要交给学生的学英语的武器。本课涉及的很有限;要有所拓展;同时举例要有时代特色。 检测环节也不可马虎;做到学以致用才对。

    Task

Analysis of the teaching material:

    This is the 7&8th periods of Unit One. In this period we’ll deal with the task part

    and learn some useful skills.

    Objectives:

    1. To learn how to listen for statistics and descriptions

    2. To learn how to state opinions and give supporting reasons

    3. To learn how to use different sentence types correctly.

    Teaching important point:

    How to help the students learn and practice the skills of listening, reading, speaking and writing together.

    Teaching approaches:

    Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the

    Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.

    Interaction Patterns: Teachers -class, individuals, pairs

    Ss’ ability to work both independently and together is very important to their

    success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboard

    Procedures for teaching:

    Step 1 Skills building 1: listening for statistics and descriptions

    1. how to read statistics correctly

    2. when listening we should care about:

    (1) an increase

    (2) a decrease

    (3) no change

(4) trends

    (5) a range

    (6) a limit

    3. listening practice on Page 12

    4. Step One: completing a bar chart\

    Step 2 Skills building 2: stating opinions and giving supporting reasons

    1. how to state opinions and give support reasons 2. pair-work

    3. step 2: talking about advertisements:

    (1) Ask Ss to finish A---conduct a survey.

    (2) Help Ss to finish B---role-play.

    (3) Make Ss to finish C---writing.

    Step 3 Skills building 3: using different sentence types correctly

    1. Help Ss to understand different sentences types with the help of the table.

    2. Ask Ss to finish the practice on Page 16. 3. Step 3: writing an advertisement

    (1) Ask Ss to finish Ex. A on Page 17.

    (2) Have Ss to finish Ex. B on Page 17. Step Four: Homework

    1 Finish your article.

    2 Make good preparation for Project. 我的反思?本堂上的是公开课;上完后组内评价很好;自己觉得准备的数据教学结合时尚图

    片比较成功;地震后踊跃捐款的图片与捐款数目结合学习亿以上的数字的读法;股票走势图

    来学习数据变化的表达非常形象直观。学生听数据算数学题的环节也让学生很有激情。

    不足之处是没有详细一点地教分数的读法;总结其规律给学生。

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