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Company and Service Overview

By Yvonne Kelley,2014-08-13 14:12
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Company and Service Overview ...

     17470 N Pacesetter Way Scottsdale, AZ 85255 Office: (480) 305-2040 Fax: (480) 305-2140 http://www.Position King?.com

    "It's Good to be King"

    Company and Services Overview

    Residing in a brand new multimillion dollar facility located in prestigious Scottsdale, Arizona, Position King? recently spent $250,000.00 on its newly released search engine marketing administration software and employs the very best people within the search engine and IT industry. Where is your site positioned?

    TABLE OF CONTENTS

    Search Engine Marketing

    Search Engine Optimization

    Link Building

    Social Media

    Sponsored Advertising (PPC)

    Tracking and Reporting

    Account Management

    About Us

    Contact Information

    17470 N Pacesetter Way

    Scottsdale, AZ 85255

    Office: (480) 305-2040 Fax: (480) 305-2140

    http://www.Posiion King?.com

Search Engine Marketing

    Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and search engine optimization services.

    Search engines are the number one way Internet users find websites. Search engine marketing has proven to deliver the highest pre-qualified audience online, and is one of the most cost effective methods of advertising.

    Search Engine Marketing is the most used marketing and advertising medium today.

    Market Overview

    In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62%

    increase over the prior year and a 750% increase over the 2002 year. The largest SEM

    vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006,

    SEM was growing much faster than traditional advertising and even other channels of online

    marketing. Because of the complex technology, a secondary "search marketing agency"

    market has evolved. Many marketers have difficulty understanding search engine marketing

    and they rely on third party agencies to manage their search marketing.

    History

    As the number of sites on the Web increased in the mid-to-late 90s, search engines started

    appearing to help people find information quickly. At this same time, third party agencies such

    as Submit-it, and Submitawebsite,inc began developing software and paid services to assist

    people in optimizing their websites for search engine positioning. Joe Griffin, founder and

    former CEO of Submitawebsite,inc. first proposed the term Search Engine Marketing in 1997.

    Other search engine optimization consultants soon began to spring up offering to help

    businesses learn about editing their websites for search engine readiness and advertising

    opportunities offered by search engines.

Search Engine Optimization / Placement

    Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

    17470 N Pacesetter Way

    Scottsdale, AZ 85255

    Office: (480) 305-2040 Fax: (480) 305-2140

    http://www.Posiion King?.com

    As an Internet marketing strategy, SEO considers how search engines work and what people

    search for. Optimizing a website primarily involves editing its content and HTML and associated

    coding to both increase its relevance to specific keywords and to remove barriers to the indexing Keyword Phrase Research

Working with the client, Position King? determines keywords and keyword phrases within

    the specific client industry which draw the most traffic. Determining your keyword focus may be the single most important element within the SEO strategy.

Baseline Reporting

    Using the keywords and keyword phrases discovered during the “Keyword Phrase Research” process, reports are compiled in an easy to read “Baseline Ranking Report” which details where your website is currently ranked on Google, Yahoo, and Bing.

Website Navigation

    Creating good web site navigation is the most important task a web designer has to accomplish in the web design process. Web site navigation is not only the pathway people take to navigate through a website, but it is also how a search engine navigates through a website. It should be well constructed, easy to use and descriptive. Improper navigation can block search engines from effectively crawling and indexing your website. Template Analysis / Content Management Systems

    Templates and Content Management systems should allow for the individual editing of every page including Title, Description, Keyword and Body Content Modifications. Position King? can work directly with the client web developer to ensure smooth transition of recommendations.

    Content Optimization

    Using search terms established in the “Keyword Phrase Research”, targeted pages

    are selected for Body Content Optimization and our experienced copywriters create search engine friendly content for clients page which still look and feel aesthetically pleasing. The strategic placement of keywords within web pages, keyword density and grammatical structure help determine side credibility with search engines. Other

    Other considerations may include but are not limited to converting dynamically created URLs to search friendly URLs, I.P. blocks, server header configurations, and 301 redirects.

    17470 N Pacesetter Way

    Scottsdale, AZ 85255

    Office: (480) 305-2040 Fax: (480) 305-2140

    http://www.Posiion King?.com

    Implementation Support

    Code will be delivered in copy/paste format with easy to follow instructions, and

    Position King can assist with implementation when applicable.

Link Building

    Search engines judge a websites value or “online credibility” based on the number and “Quality” of other websites linking to it. This practice is commonly referred to as “Link Popularity”.

    Quality websites are websites that exhibit high levels of link popularity. The process of improving your link popularity is called “Link Building”. Position King has partnered with

    iAcquie.com to provide the web's most comprehensive link services.

    Social Media

    Developing a social media presence is extremely important in today’s ever-changing marketing

    environment. Social media sites like Facebook and Twitter are giving companies a way to interact with their customers in ways they could have never imagined on their mobile phones and in

    spaces that were once a part of the private sphere. Understanding how to use and leverage these outlets can make a big difference in the effectiveness of your marketing campaign. Let us put our experience to work for you and create a brand name for your site on the “social web.”

    Sponsored Advertising / Pay Per Click (PPC)

    Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

    Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website. Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

    17470 N Pacesetter Way

    Scottsdale, AZ 85255

    Office: (480) 305-2040 Fax: (480) 305-2140

    http://www.Posiion King?.com

    The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. Position King has partnership arrangements with Yahoo, Google, Bing.

Tracking and Reporting

    Reports can be delivered in a variety of ways to best accommodate the customer

    including email, fax or mail. Account managers discuss reports with client regularly.

    Ranking Reports

    Position ranking reports begin within a few weeks after optimization

    recommendations have been implemented on the client website. Ranking reports

    continue on a monthly basis and detail the positioning of the client website on

    search engines for identified keywords.

    Traffic, Conversion and Statistical Reporting

    Position King? uses proprietary and third part software including Google Analytics

    to determine Search engine traffic, individual search engine referrers, and

    individual keyword referrers. Reports outline search engine traffic trends, and

    keyword trends and include:

    Traffic vs. sales conversions ? Sales by keyword conversions ? Sales by search

    engine conversions ? PPC conversions ? Natural search conversions

Account Management

    Position King? recently built one of the most comprehensive customer service applications online and the professional account management team provides:

    A single, reliable, point of contact

    Daily support

    Notification of new opportunities within the search medium

    Continual reporting and needs analysis

    17470 N Pacesetter Way

    Scottsdale, AZ 85255

    Office: (480) 305-2040 Fax: (480) 305-2140

    http://www.Posiion King?.com

About Us - Why Position King

    Position King? is a compilation of years of experience using proven practices and standards for successful search engine placement and offers the combined knowledge of a hand selected team of trusted search engine marketing experts.

    CEO, Joe Griffin Sr. began his search engine career in the 1990's working with ecommerce professionals and software engineers to create online searchable databases for the public. As the Internet expanded and search engines like Google came online, Joe helped establish early industry search engine placement and marketing standards. He has been a corner stone of search engine marketing, and continues to raise the bar within the advertising community. Much of his work and founding ideas can be seen throughout the entire industry. He coined the phrase: "Submitawebsite" which became included as the action tag on almost every search engine online. He incorporated the name and created one of the largest Search Engine Marketing agencies in the United States, Submitawebsite.com? in 1998 which he sold to Website Pros in

    2007, (now Web.com Search Agency?). After leaving the algorithm business and making his

    name in the Wall Street Journal, Joe set out to create a simpler, easier, and more effective vehicle for website owners to improve their search engine positioning. That service is Position King?.

    Position King? leadership is known throughout the search engine and marketing industry. They have participated as editors in the Open Directory Project, (DMOZ), been acknowledged by Google as Adwords Experts and have been recognized by Yahoo as Yahoo Ambassadors. Using proven techniques and one of the highest success rates, Position King? can take your website

    from nowhere to everywhere. After all, its all about position.

Contact Information

    Physical Address:

    Position King

    17470 North Pacesetter Way Suite 117

    Scottsdale, AZ 85255

    Phone: 480 305 2040

    Fax: 480 305 2140

    http://www.Position King.com

    17470 N Pacesetter Way

    Scottsdale, AZ 85255

    Office: (480) 305-2040 Fax: (480) 305-2140

    http://www.Posiion King?.com

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