By Eddie Williams,2014-11-13 13:17
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Press Release

    Almasa IT Distribution to introduce Mio DigiWalker GPS/PDA products to the Middle East region

    ; Mio DigiWalker GPS/PDA products to be showcased during GITEX 2006 on Almasa IT

    Distribution’s stand C3-35, Hall 3

(Dubai, UAE) Monday, November 13, 2006 Almasa IT Distribution today announced that the

    company has formed cooperation relationship with Mio Technology Ltd, Taiwan, for the Middle East region. Based on this, Almasa will distribute MIO DigiWalker GPS/PDA products in the entire GCC region, namely the UAE, Qatar, Bahrain, Oman, Kuwait and Saudi Arabia. All Mio DigiWalker products will be equipped with a Map solution for the GCC countries. The maps are in the developing phase and are currently being tested to match highest expectations on reliability, accuracy and ease of use. The first edition is expected to be released by January 2007.

Mio Technology Ltd.(MTL) developed and released the worlds first GPS-integrated PDA in 2003,

    the success of this technology breakthrough established MTL as one of the fastest growing handheld device providers worldwide. The Mio DigiWalker brand was launched in Europe in

    2004, according to Canalys and IDC report. Mio is the third-largest GPS brand and No.4 PDA vendor worldwide in terms of market share. Mio estimated shipments worldwide this year are expected to reach 1.5 million units.

Frank Sheu, CEO of Almasa IT Distribution, said “We are very pleased to showcase Mio

    DigiWalker GPS/PDA products not only on our GITEX stand, but also to include them into our distribution portfolio for the GCC region. Before joining Almasa IT Distribution last year, I have worked successfully together with Mio Technology in my previous role. Mio’s products enjoy a

    great reputation with end-user customers due to their ease of use, state-of-the-art technology and competitive pricing. The distribution agreement with Mio shows our commitment to the Channel in providing resellers and retailers with innovative and quick moving IT products with an interesting margin.”

Sonia Chan, Regional Sales Head of Mio Technology Ltd, said This is a great chance for Mio to

    tap the Middle East market, we are glad to see the partnership between Mio and Almasa, we are


    confident in the quality design, highly functions and competitive pricing of our products, and I believe we will have a great performance in Middle East by joining hands with Almasa

    On this year’s GITEX Mio Technology will showcase a selection of their innovative GPS/PDA products range on the Almasa stand C3-35 in hall 3. On display will be the most popular products P350, P550, C510 and C710.

P350 and P550 PDA Navigation System

    ; Windows Mobile 5.0, fully synchronised with your Microsoft Office data

    ; Totally integrated GPS antenna for convenient use and cleaner design

    ; Highly sensitive 20-channel GPS receiver for accurate navigation in challenging


    ; Wi-Fi Bluetooth (only for P550)

    ; Get hands-free calling, Outlook address book, Skype, web browsing and much more

    (only for P550)

C510 and C710 Car Navigation System

    ; Bluetooth

    ; Transfer contact addresses from the handheld for instant navigation

    ; Audio player

    ; Integrated multimedia player for entertainment on the road (only for C710)

    ; Extra large icons for intuitive data input and menu navigation

    ; Highly sensitive 20-channel GPS receiver for accurate navigation in challenging


    ; Reserved for TMC support

    ; Receive real-time traffic information and avoid traffic jams

    ; Embedded TMC receiver (only for C710)

    ; Make and receive calls via built-in speakerphone

    # # #

About Mio Technology Ltd.:

    Mio Technology Ltd. (MTL) operations are worldwide. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, the company is dedicated to the development of enabling devices. Its main business is the sale of Mio DigiWalker - branded mobile communication products, such as smartphones, Pocket PCs and handheld GPS systems.

    For additional information on MTL and its products, please go to for more information.


About Almasa IT Distribution:

    Founded in 1996, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa. Almasa IT Distribution works closely with the world’s leading vendors such as Avaya, AMD, Asus, ASRock, ATI, Blue Coat Systems, D-Link, Extreme

    Networks, GFI, Hitachi, Hewlett-Packard, HP Procurve, Intel, Juniper, Kingston, Maxtor, Molex, nVidia, Proview, Samsung, Sonic Wall, Symantec, U.S. Robotics, Veritech, ViewSonic and many more.

    The product portfolio includes computer parts, storage devices, CPU’s, memory, multimedia products, computer systems, display devices, supplies and media to printing devices, consumer electronics, input devices, network products, software, information assurance and communication products.

    Almasa IT Distribution maintains its stronghold with an experienced Sales, Marketing and Support Team to serve its customers with the best selection of IT solutions combined with an unrivalled value and service available in the market. Dedicated to the reseller channel, Almasa IT Distribution consistently delivers high quality technical support coupled with expert Logistics to fulfil the differing requirements of the market and demands for quick product turnaround.

    In addition to Almasa IT Distribution’s core business (volume distribution), the “value sales” business was established in 2002. The “value sales” business provides service par-excellence for value added services in

    the region for Infrastructure, Information Assurance and Communication Solutions to the channel partners (Corporate resellers / system integrators) in order to strengthen their solutions and service offerings to their respective customers (end-users). This enables channel partners to move up in the value chain without making substantial investment in technology and manpower. We also provide the principles to reach the market along with world-class technical support with availability of certified engineers locally to have a

    more satisfied channel and customer (end-user).

    Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country ser-vices and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East and North Africa.

    Almasa IT Distribution is a member company of Almasa Holdings. The group has four group companies comprising Almasa IT Distribution, The Hiring Solutions Company, Almasa Business Solutions and Performance Systems. Almasa Holdings employs over 275 people with some 40 different nationalities across its four member-companies. It operates in more than 20 countries, including the Middle East and North Africa. The group has offices in five countries, with the biggest being its headquarters in Dubai, UAE.

For more information please contact:

Almasa IT Distribution

    Simone Viethen

    Manager Marketing Communications Department

    Tel.: +971 4 3063 138

    Fax: +971 4 3063 111

    Mob: +971 50 6401924



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