FOR IMMEDIATE RELEASE
Hitachi Global Storage Technologies
HITACHI MICRODRIVE HELPS PALMONE “DRIVE YOUR LIFE”
4 GB Microdrive Opens Door for Work and Play on Multi-Function Device –
palmOne’s New LifeDrive Mobile Manager
SAN JOSE, Calif. – May 18, 2005 – palmOne, Inc. has chosen the industry’s most popular one-
inch hard drive from Hitachi Global Storage Technologies as the trusted data repository for its new LifeDrive? mobile manager product.
The Hitachi 4 GB Microdrive? digital media is at the heart of palmOne’s new LifeDrive mobile
manager, a business productivity, mobile computing and entertainment device that’s designed to
propel the mobile digital lifestyle.
When developing its newest product, palmOne posed the question, “What drives your life?” to its
customers. And what drives them is the ability to be connected wirelessly; to work remotely; to carry large amounts of digital pictures, music and video/audio files; and to be entertained anywhere. The key to making all this happen is intelligent, usable software in a compelling package, with high-capacity, local storage that’s -- above all -- reliable.
“Hitachi’s Microdrive meets our criteria better than any other storage technology we evaluated,”
said Page Murray, palmOne vice president of marketing. “In creating a product that centralizes so
much of consumers’ digital information, the Microdrive’s reliability over four product
generations was the assurance we were looking for in choosing what’s essentially a mobile data bank for the LifeDrive.”
With high storage capacity in a small, affordable form factor, the Hitachi Microdrive led the penetration of one-inch hard drives in consumer electronic products, first in digital still and video cameras, MP3 players, personal media players and, now, mobile computing devices. Invented nearly six years ago and field tested in millions of devices, the Microdrive has paved the way for new innovations on miniature devices, which are now being integrated into a single intelligent device from palmOne.
“As the market-leading one-inch hard drive, Hitachi’s Microdrive has enabled palmOne to bring
inventive thinking to a life-changing product,” said Bill Healy, senior vice president, product
marketing and strategy, Hitachi Global Storage Technologies. “Like our relationship with
palmOne, Hitachi has worked closely with leading consumer electronic manufacturers over the past several years to integrate the Microdrive into devices that have achieved iconic-level status, and this is largely due to the availability of high capacity, miniature storage.”
“Miniature hard drives have enabled the fast-growing MP3 market, by providing small, robust,
high-capacity storage at a reasonable price,” said John Buttress, IDC research manager for hard
drives. “These miniature hard drives also can meet storage requirements that will enable small
handheld devices to converge into multi-function devices, such as the LifeDrive. IDC believes these converged devices, especially multi-function cell phones will be the next significant market opportunity for the hard drive industry.”
The Microdrive – A Trusted Brand
Consumers have long trusted their digital data to the Hitachi Microdrive. Over the past six years, many end users and CE device manufacturers have banked on the Microdrive to record and store their data – both business and personal.
In its fourth product generation, the Hitachi Microdrive is available in 4 and 6-GB capacities. The latest Microdrive offers a data transfer rate that’s 30 percent faster than its predecessor, so users
can get to their music, pictures, data more quickly. The one-inch hard drive weighs less than a double A battery and is smaller than a match book.
The LifeDrive Mobile Manager
Announced separately today, palmOne unveiled the worldwide availability of LifeDrive mobile manager, retailing at USD $499 (estimated U.S. street price).
With 4 GB of storage capacity (3.85GB user available) provided by the Microdrive, LifeDrive users can store the following:*
; 1,200 office documents
; 6,000 emails
; 1,000 photos
; 300 songs
; 2.5 hours of video
; 10,000 appointments
; 10,000 contacts
; 50 voicemails
If the LifeDrive were dedicated to one type of media, it would be able to hold 1,000 songs, 8 hours of video (or four movies) or 48,000 photos*. Additional information on the LifeDrive can be found at http://www.palmone.com/lifedrive.
* Numbers are average; actual capacity depends on the user’s actual stored files.
? Microdrive is a trademark of Hitachi Global Storage Technologies in the United States and other countries. Other company, product and service names may be trademarks or service marks of others.
About Hitachi Global Storage Technologies
Hitachi Global Storage Technologies was founded in 2003 as a result of the strategic combination of Hitachi’s and IBM’s storage technology businesses. Hitachi GST is the industry’s second largest hard disk drive manufacturer in revenue.
The company’s goal is to enable users to fully engage in the digital lifestyle by providing access to large amounts of storage capacity in formats suitable for the office, on the road and in the home. The company offers customers worldwide a comprehensive range of storage products for desktop computers, high-performance servers and mobile devices. For more information on Hitachi Global Storage Technologies, please visit the company's Web site at http://www.hitachigst.com.
About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 347,000 employees worldwide. Fiscal 2004 (ended March 31, 2005) consolidated sales totaled 9,027.0 billion yen ($84.4 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s Website at