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The degree subject Business Economics and Management is conceived

By Joyce Stephens,2014-05-18 15:30
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The degree subject Business Economics and Management is conceived

    Study Programmes -

    Economics and Management

Business Economics and Management

The Master’s degree branch of study - Business Economics and

    Management is conceived in order to give graduates the ability to orient themselves both theoretically and practically in the market economy, especially

    at the micro-economic level, and to plan and analyze efficient behaviours of

    commercial entities in a market environment. The degree subject focuses on the

    manufacturing sector and business in all its forms. The basis of the business

    conception is formed by strategic company management, manufacturing

    strategies in market conditions, and the company marketing strategy. Courses on

    the digital economy and special management (innovation, logistics, knowledge)

    form an integral part of the degree.

The branch of study is taught only in Czech.

Contact person: Prof.Ing. Zdeněk Mikoláš,CSc.

    E mail: zdenek.mikolas@vsb.cz

Management

The Master’s degree branch of study - Management rests on a wide basis of

    knowledge and skills. The selection of optional courses allows students to create

    their own profiles both in company economics and management and in

    personnel management. Students will have the opportunity to gain and deepen

    their knowledge of various aspects of management and to reinforce their

    awareness of strategic processes in management, their planning and

    implementation, financial management, effect analysis in commercial

    organizations, marketing, accounting, legal issues, computer technology, and

    personnel management. Students will also learn and practise essential skills for

    successful management of work teams and for their own career management.

    Graduates will find employment in manufacturing, commercial and engineering

    organizations as well as in the non-manufacturing sector.

    The branch of study is taught only in Czech.

Contact person: Prof.PhDr. Jiří Bláha,CSc.

    E mail: jiri.blaha@vsb.cz

    Marketing a Business

The Master’s degree Marketing a Business follows on from the Bachelor’s

    degree of the same name, deepening students’ knowledge of issues which are

    necessary for active influencing of markets (marketing) and the successful

    realization of company activities (commerce).

    The philosophy of the degree curriculum is based around the potential future

    employment opportunities of graduates, and focuses especially on developing

    knowledge of marketing management and the market applications of marketing

    (international marketing, services marketing, business marketing) and

    commercial skills (sales management, purchase management, retail management,

    foreign trade operations). Teaching also includes advanced courses in marketing

    research and the marketing mix.

    Graduates of this degree subject will find employment especially as marketing

    and commercial managers, research workers, employees of advertising agencies,

    marketing advisors, and public relations specialists.

Contact person: Doc.Ing.Lenka Kauerová,CSc.

    E mail: lenka.kauerova@vsb.cz

Economics and Law in Business

The Master’s degree branch of study Economics and Law in Business

    responds to demand for economists equipped with an essential knowledge of

    legal issues. Students will study and gain a deeper knowledge of commercial

    law, law governing industrial, economic and unfair competition, and commercial

    contractual relations including relations covered by international law. The

    degree also provides tuition in financial law, administrative law, employment

    law, copyright law, and financial criminal law. Students are also given an

    introduction to European Community law.

    Graduates will find a wide range of employment. Most will work in business,

    equipped with a knowledge of law in various sectors (especially commercial

    law). They may also find employment in the public sector, and their degree will

    enable them after passing the required examinations to work as auditors, tax

    consultants, brokers, or authorized company agents.

The branch of study is taught only in Czech.

Contact person: JUDr.Bohuslav Halfar

    E mail: bohuslav.halfar@vsb.cz

Accounting and Taxes

The aim of the follow-on Master’s degree branch of study - Accounting and

    Taxes is to train future highly qualified professionals to carry out specialist analytical work and hold managerial posts connected with accounting and

    taxation at the middle and top levels of management in companies and

    institutions. Studies are structured and designed with a view to enabling

    graduates to find employment especially in the financial divisions of companies

    and public institutions; graduates are also equipped with basic knowledge

    allowing them to work in multinational corporations.

Students gain knowledge from the following fields:

    ? accounting in banking and insurance, non-profit organizations and

    other organizations,

    ? audit preparation,

    ? international accounting and taxation,

    ? financial management of companies on the basis of economic

    analyses.

Graduates of the follow-on Master’s degree branch of study Accounting and

    Taxes will find employment especially in the financial divisions of manufacturing and non-manufacturing companies, in professional financial

    auditing, in management in the banking sector and other financial market

    institutions, as financial and tax consultants, etc.

The branch of study is taught only in Czech.

Contact person: Doc.Dr.Ing. Renáta Hótová

    E mail: renata.hotova@vsb.cz

    Sports Management

Graduates of the Master’s degree branch of study - Sports Management

    should get microeconomic and macroeconomic knowledge, management and

    marketing knowledge including its application on specific sports field,

    knowledge of business possibilities in the sports areas and specific knowledge of

    the issues of temporary sports management including economic contribution to

    the national economy, knowledge of planning, organizing, control and human

    resource management in physical education and sports, knowledge from the

    field of sports services supply, get overview of the new kinds of sports and their

    trends, have overview of the negative phenomenon in sport (especially in the

    professional sport), orientate theirselves in the questions of healthy lifestyle,

    gymnastic recreation and leisure activities of wide population in the relationship

    with sports environment.

The branch of study is taught only in Czech.

Contact person: Doc.RNDr.Irena Durdová,Ph.D.

    E mail: irena.durdova@vsb.cz

Economics and Law in Business

The Master’s degree branch of study Economics and Law in Business

    responds to demand for economists equipped with an essential knowledge of

    legal issues. Students will study and gain a deeper knowledge of commercial

    law, law governing industrial, economic and unfair competition, and commercial

    contractual relations including relations covered by international law. The degree also provides tuition in financial law, administrative law, employment

    law, copyright law, and financial criminal law. Students are also given an

    introduction to European Community law.

    Graduates will find a wide range of employment. Most will work in business,

    equipped with a knowledge of law in various sectors (especially commercial

    law). They may also find employment in the public sector, and their degree will

    enable them after passing the required examinations to work as auditors, tax

    consultants, brokers, or authorized company agents.

The branch of study is taught only in Czech.

Contact person: JUDr.Bohuslav Halfar

E mail: bohuslav.halfar@vsb.cz

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