By Tammy Burns,2014-04-14 04:27
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Narrow the list of concepts down to 5-6 and develop each concept in more detail to ensure feasibility (this is a high-level design, which will feed into the

    What is…DMADV?

    ? An approach to implement a new process, product, service or used when

    the current process has been optimized and is still not meeting the customer


    ? Consists of five phases:

    o Define

    o Measure

    o Analyze

    o Design

    o Verify

    ? Important to limit scope of project to something that can be accomplished

    within a time frame of 6-12 months.

    ? DEFINE phase:

    1. The purpose/objective:

    Create a clear definition of the project and project plan; this will drive

    the entire implementation.

    2. Major Activities:

    ? Creating a Project Charge, addressing the following:

    o What will be designed or redesigned?

    o Who are the customers/stakeholders of the new process,

    product or service?

    o Why is the project critical to the library at this time?

    o How is this project associated with the strategic direction of the


    o What is the market or library opportunity?

    o What are the risks of this project?

    3. The outcome/deliverables:

    A preliminary Project charge/charter with:

    ? A Problem Statement identifies what the facts of the assessment

    revealed. It is specific in measurable terms, describes what is

    wrong, and contains no solutions or conclusions.

    ? Goal Statement describes the „relief‟ to the Problem statement.

    It‟s a description of what is to be accomplished, a measurable


    ? Opportunity Statement <more>

    ? Risk Assessment - <more>

    ? Roles and Responsibilities A list of team members and their


    ? Project Scope The physical, departmental or causal boundaries

    of the project.

    ? Constraints Any resources, expectations or limitations.

    ? Assumptions Any issues, concerns or implications.


    ? Team Guidelines Special considerations for how the team will


    ? Communication Plan How will progress reports be made, to

    whom, in what form.

    ? Preliminary Timeline Estimated start and end dates and suggested


    ? Maps, charts and other data Displaying the high level process

    and the suppliers, inputs, outputs, process, outputs and customers

    (i.e. Process Requirements Chart, Suppliers-Inputs-Process-Output-

    Customers <SIPOC> map).

4. Some tools:

    ? Project Charge

    ? Marketing analysis

    ? Process analysis tools (Pareto charts, trend charts)

    ? Project planning tools (Gantt charts)

    ? Risk management plan

    ? MEASURE phase:

1. The purpose/objective:

    To factually understand the problem; developing a clear

    understanding of customer requirements is crucial to the success of

    the project.

2. Major Activities:

    Gathering data and obtain a full understanding of the customer


    ? Identifying and prioritizing customers and „needs‟.

    ? Developing a data collection plan (focus groups, surveys, etc).

    ? Develop measurable performance targets (QSs), including

    benchmarking other competitors in meeting the customer


    ? Revisit the deliverables from the define phase and update the

    project charge (sometimes re-scoping is needed).

3. The outcome/deliverables:

    ? An updated project charge. <more needed>

4. Some tools:

    ? Customer research (interviews, focus groups, surveys)

    ? Benchmarking

    ? Data collection plan

    ? ANALYZE phase:

1. The purpose/objective:


? To evaluate various concepts and select the one that best meets

    the customer requirements, within budget and resource constraints.

2. Major Activities:

    ? Generating a list of the required functions. ? Identification of critical functions. ? Generate alternative concepts/solutions that meet customer

    requirements (if possible).

    ? A Pugh matrix is used to select the best concepts; one concept is

    used as a baseline to evaluate others. ? Narrow the list of concepts down to 5-6 and develop each

    concept in more detail to ensure feasibility (this is a high-level

    design, which will feed into the next phase). ? Conduct a design review and gain feedback from customers to

    select a final candidate.

    ? A final design review to ensure it meets customer requirements.

3. The outcome/deliverables:

    ? The amended Project charge which now includes:

    o Complete list of functional requirements.

    o Pugh Matrix (ensures other concepts have been developed

    and a feasible concept is identified).

    o Process capability.

4. Some tools:

    ? Benchmarking

    ? Pugh Matrix

    ? Functional requirements matrices.

    ? DESIGN phase:

1. The purpose/objective:

    To facilitate the design of processes, products or services to determine

    the “critical drivers of conformance” by using:

    ? Design of Experiments (DOE).

    ? Simulation.

2. Major Activities:

    ? Develop high level and detailed design:

    o Key elements of the design are identified.

    o Prioritization of key elements, establishing requirements

    for critical ones.

    o Alternative designs are created and tested against the


    ? A final design is selected for further development or

    implementation. This design is formally tested by quantitatively

    modeling the relationships between the design requirements and


    the process variables that will affect output performance.


3. The outcome/deliverables:

    ? The amended Project charge which now includes:

    o Design requirements.

    o Detailed process maps and critical processes identified.

    o Plus/deltas for each alternative design.

    o Complete technical specifications (documentation).

4. Some tools:

    ? Simulations.

    ? RAPID prototyping.

    ? Design reviews.

    ? Process management plans and tools.

    ? Design of Experiments (DOE).

    ? Statistical tolerancing.

    ? VERIFY phase:

1. The purpose/objective:

    To test the proposed design (possibly via a prototype) and prepare for


2. Major Activities:

    ? Pilot phase to evaluate the new process, product or service and to

    ensure implementation is feasible.

    ? Ensure the implementation meets customer requirements by

    calculating „process sigma‟ <reword>

    ? Review of pilot.

    ? Development of an implementation plan.

    ? Hand-offs to responsible teams.

3. The outcome/deliverables:

    ? The amended Project charge which now includes:

    o Documentation and plans for full implementation.

    o How the process will be controlled to ensure process capability.

    ? A working prototype.

4. Some tools:

    ? Planning tools

    ? Standardization tools (flowcharts, checklists)

    ? Project documentation

    ? Process management charts


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