Press Release For Immediate Publication
Mahindra FirstChoice Wheels authorized dealership inaugurated
February 09, 2009, Mohali: Mahindra First Choice Wheels Ltd., India’s largest multi-
brand pre-owned car company, today announced the inauguration of its new authorized
dealership in Mohali. M/s Goel Motors is located at B-55, Phase – VI, Mohali. It was
inaugurated by Mr. Sharad Agarwal, General Manager, Mahindra First Choice Wheels Ltd.
“I am delighted to inaugurate the new FirstChoice authorized dealership in Mohali. Goel
Motors will function as a one-stop shop for all those wishing to either buy or sell a car.
Customers can avail of an array of services under one roof. These include purchase and
sale of pre-owned cars, car finance and insurance, fitment of car accessories and
assistance with paperwork and documentation.
The size of the used car industry in India is approximately 1.3 million cars per year, with
this number expected to grow exponentially in the next few years. Till recently, the
industry was largely disorganized and characterized by a lack of transparency and
choice. With a network of 80 outlets across India and a range of services catering to the
pre-owned car customer, FirstChoice Wheels is well poised to take advantage of this
opportunity,” said Mr. Agarwal.
Customers can avail of an entire range of automobile products and services at Goel
Motors. These include:
1. Sale of good quality used Cars
2. Outright purchase of used cars
3. Assistance in car finance
4. Car insurance
5. Fitment of a wide range of car accessories
Strict quality standards are maintained to ensure that the used cars sold are of a
superior quality and the used car buyer gets complete peace of mind.
Each used car is put through a rigorous series of checks, which covers every aspect of
the car’s functioning. Hence, each customer is assured of a certified used car in very good condition.
Tremendous care is exercised while buying a used car. Before purchase, a trained
engineer thoroughly checks the car and relevant papers are checked. After purchase,
the car is refurbished to exacting standards. This refurbishment is supervised by a
In short, buying a used car from an authorized dealer of Mahindra First Choice Wheels offers several advantages, including:
1. Assurance of quality
2. Cars that have been refurbished as per a stringent checklist
3. A hassle-free driving experience
For existing car owners wishing to sell their cars in Mohali, Goel Motors is the right place to visit. Trained professionals would check the car and offer the best price possible.
FirstChoice is the country’s preferred pre-owned car mart and is India’s only organized
multi-brand player. Innovation has always been the hallmark of FirstChoice. It had earlier pioneered the concept of warranty on used cars, which is now a benchmark for other players in the organized used car business. As part of its customer-centric efforts, FirstChoice provides certification indicating the exact condition of the car, helping customers buy good quality used cars.
Mahindra FirstChoice has been promoted by the Mahindra Group, HDFC and Sah &
Sanghi with the purpose of offering a wide choice of used cars backed by clean and transparent dealing. Today, Mahindra FirstChoice has a nation-wide presence
through its authorised dealers. FirstChoice is a part of the Mahindra Group’s After-
Market Sector which also includes Mahindra First Choice Services Ltd., a multi-brand car service business and the Mahindra Spares business (both Mahindra and non-Mahindra).
FirstChoice, formerly Automartindia, is a part of the Mahindra Group. The other promoters include HDFC, one of the most respected financial institutions in the country, and Sah & Sanghi, a Mumbai-based company admired for its skills in retail operations.
FirstChoice is India's largest multi-brand used car company. The company's mission is to create India's largest automobile and automobile-related products distribution network by providing dealers and customers with the largest choice of unique world-class products and services.
FirstChoice achieves its objectives by providing consumers with a wide choice of good quality used cars and by bringing about trust and transparency in each of its dealings.
For further enquiries please contact:
Ms. Roma Balwani Sushant Balsekar VP & Head - Corporate Communication Adfactors PR Pvt. Ltd
Mahindra & Mahindra Ltd Phone: (022) 2204 9804 Phone: (+91-22) 24975176 Fax: (022) 2204 9814
Fax: (+91-22) 2490 0830 Mobile: (+91) 9702777559 Email: firstname.lastname@example.org Email: email@example.com