Trina Anne Bergquist 2515 4th Avenue #2309, Seattle, WA 98121

By Suzanne Grant,2014-05-17 14:42
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Trina Anne Bergquist 2515 4th Avenue #2309, Seattle, WA 98121

    Trina Anne Bergquist th 2515 4Avenue #2309, Seattle, WA 98121

    Phone: 425.765.8873




     • Excellent Client Relations • Business Development • Excellent Contract Negotiation

     • Website Strategist • Brand Strategy & Planning • Advertising & Print


     • Trade Show & Event Experience • Written & Verbal Expertise • PR & Analyst Relations


Self-motivated, multi-disciplinary marketing expert skilled at executing challenging projects and building healthy

    client/customer relationships. Successful analyst and creative problem solver with valuable consumer insights,

    excellent team building skills, and management expertise.

Over 10 years of corporate marketing and agency management experience in the following areas:

    Wireless Products & Services (Bell South, Verizon, Nextel, Firetalk, MagicTalk)

    Handheld Communication Devices (Newton)

    IT Services & GPS Technology (Oracle, Televoke)

    Financial Services (Countrywide Financial, Northpoint Financial, Barclay’s Global Investors,Wells Fargo)

    Consumer Packaged Goods (Diageo, Coke Cola, Sprite, Lipton Tea, Nestea), Fashion (Levi’s, Nike)


Fulcrum Technologies, Inc - Seattle, WA

    Sr. Manager, Marketing Programs

    June 2005 - Present

Overview: B2B organization focused on providing professional services and asset management within the

    wireless industry. Managed budgets of $1MM+ and was responsible for all marketing programs including:

    Events (both domestic & international), Partner Support, Website Development, Public Relations, and Collateral.

Customers: T-mobile, AT&T, Verizon, Granite, Quest, Meteor Mobile Communications (Ireland), Nextel

    Communications, Cingular, Bearing Point, Edge Wireless, Integra, 360 Networks.


Radar-Works - Seattle, WA

    Account Supervisor

     December 2004 - May 2005

    Overview: Full service advertising, print, broadcast, and channel marketing agency. Responsibilities included project management, solution strategy, multi-program integration, technology

    integration, and competitive analysis.

Clients: Microsoft, Xbox, 3-Day Breast Cancer, SAM, and Seafair.


San Francisco, CA

    Marketing Consultant

     May 2002 - November 2004

Overview: Consultant for full service print, interactive and branding agencies including Real Branding, Publicis,

    Sic’em Advertising, Modem Media, Convergence Media Group, and MVP. Managed budgets of $20K to

    $20MM. Responsibilities included creating, selling, presenting, and managing client brand strategies as well as

    ensuring project deliverables were executed on time and on budget.

Clients: Diageo (Smirnoff Twist, Smirnoff base brand / Landor & JWT NY), Mobile Airwaves, Fulcrum

    Technologies, BackWeb, Nike Corporate (Direct), Lady Footlocker (Zimmerman Design), Adobe (Goodby),

    Countrywide Financial (Publicis /Direct), PCSI Design, Inc. (Direct), Levi’s Music, Levi’s L2 brand.


    Sic’em Advertising - Redwood City, CA Director, Client Services July 1999 - April 2002

Overview: Full service advertising agency. Managed Budgets of $1MM to $50MM. Responsible for driving

    agency growth, managing client deliverables, and creating brand strategies. Director for account service

    department and business development.

Clients: AOL, Cisco, Bally Total Fitness, Logitech, General Magic, Hiller Aviation Museum, McGraw Insurance,

    Santa Cruz Moter, Speedring, NetApp.


General Magic - Sunnyvale, CA

    Sr. Manager, Creative Services & Advertising July 1996 - June 1999

Overview: Enterprise and consumer solutions for voice and data markets as well as telephony. Built entire

    marketing department from 1-10 employees. Managed budgets of $1MM to $15M. Managed sales, advertising,

    marketing communications, interactive development, special events, and creative services. Led the effort for

    partnership private label products, services and events with Bell South, Quest, Intel, Microsoft, and Cellular One,

    including all marketing materials and advertising campaigns for these channels. Conducted a thorough analysis

    of our distribution channels including resellers, VARs, and Web distribution. Identified the optimal channels

    based upon product attributes, market demand, and corporate strategies. Drove new brand and positioning

    strategies through custom perception research, competitive analysis, and key contingency audits. Monitored

    traffic and telemarketing demands and worked closely with investor/public relations to drive key messages.


Apple - Cupertino, CA

    Project Coordinator, Newton Division July 1995 - June 1996

Overview: Emerging handheld mobile platform research and development (pre-PALM). Supported Newton

    Java developer project deliverables. Visionary within B2B channels for transportation, stock management, and

    other relevant verticals. Executed Java developer marketing programs and events for a fast growing company.


     Lindstrom Photography - San Francisco, CA

    Manager, Commercial Studio July 1992

    - June 1995

Overview: Professional photography, film, and video studio catering to advertising. Managed all aspects of the

    studio including campaign coordination, video castings, location scouting, prop searches/building, shoot

    supervision, and running agency/client presentations. Developed budgets and estimates as well as managed

accounts payable/receivable.


Cumulus Technology - Palo Alto, CA

    International Coordinator, Sales & Marketing June 1991 - June 1992

Overview: HP-compatible reseller for North America and Europe. Reported directly to the CEO. Tracked all

    marketing activities, including extensive direct marketing, trade shows, sales processing, invoicing, and global

    verification. Implemented procedures for VAR loyalty programs.


SFSU Multimedia Studies Program - Program Certificate, 1999

    San Francisco Art Institute - Guest Speaker/Instructor

    American Marketing Association - Member

    Professional Courses - Completed as appropriate per industry


BeatPollution - San Francisco, CA

    Co-Founder / Instructor 2000 - Present

Overview: A global environmental awareness/education initiative aimed at today’s youth. An organization

    dedicated to minimizing global pollution through education outreach, teen activism and corporate awareness.


References Available upon request.

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