Personal Skills for Business
The Business Plan
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Objectives
• To explain how to write a
business plan
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Contents
Acknowledgements
1. The purpose of a Business Plan
2. The reader
3. Organisation of the Plan
4. Sections of the Plan
5. Assignment
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Acknowledgements
Thanks to Alan Robson of Entrepeneur Action
for material from his seminar on Preparing a
Business Plan
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1. The purpose of a
Business Plan
• to explain clearly your business
idea
• to convince funders that it is
likely to succeed
• to give clear plans for the future
of the business
• to help you control the business
• to convince funders to give you
money
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2. The reader
• Assume the reader is a potential
funder of your business
• He is a very busy person • He reads hundreds of business
plans
• He rejects most of them • He is easily irritated by
unprofessional appearance
• He will spot financial mistakes
quickly
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• You have to attract his attention
with a high quality business
plan
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3. Organisation of Plan
Title Page
Executive Summary
Table of Contents
1. Company Particulars
2. The Proposal
3. Introduction
4. The Service or Product
5. Product Development
6. The Market
7. Marketing Strategy
8. The Management
9. Strategy for future development 10. SWOT Analysis
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11. Financial Information
Title Page
Future Computing Ltd.
Businss Plan
You should include in your assignment:
members of team
name of tutorial group and team
name of tutor
percentage contributions of each member
[1 page]
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Executive Summary
• Gives an overview of the business
• This is all that a busy person may read • It has to be good
• It should be a summary of the whole plan • Often it is written last
[1 page]
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