Personal Skills for Business

The Business Plan

The Business Plan v1 ? 2002 Edmund Furse 1

    Objectives

• To explain how to write a

    business plan

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    Contents

Acknowledgements

    1. The purpose of a Business Plan

    2. The reader

    3. Organisation of the Plan

    4. Sections of the Plan

    5. Assignment

The Business Plan v1 ? 2002 Edmund Furse 3

    Acknowledgements

Thanks to Alan Robson of Entrepeneur Action

    for material from his seminar on Preparing a

    Business Plan

The Business Plan v1 ? 2002 Edmund Furse 4

    1. The purpose of a

    Business Plan

• to explain clearly your business

    idea

    • to convince funders that it is

    likely to succeed

    • to give clear plans for the future

    of the business

    • to help you control the business

    • to convince funders to give you

    money

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    2. The reader

• Assume the reader is a potential

    funder of your business

    • He is a very busy person • He reads hundreds of business

    plans

    • He rejects most of them • He is easily irritated by

    unprofessional appearance

    • He will spot financial mistakes

    quickly

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• You have to attract his attention

    with a high quality business

    plan

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    3. Organisation of Plan

    Title Page

    Executive Summary

    Table of Contents

     1. Company Particulars

     2. The Proposal

     3. Introduction

     4. The Service or Product

     5. Product Development

     6. The Market

     7. Marketing Strategy

     8. The Management

     9. Strategy for future development 10. SWOT Analysis

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11. Financial Information

    Title Page

Future Computing Ltd.

    Businss Plan

You should include in your assignment:

    members of team

    name of tutorial group and team

    name of tutor

percentage contributions of each member

[1 page]

The Business Plan v1 ? 2002 Edmund Furse 9

    Executive Summary

• Gives an overview of the business

    • This is all that a busy person may read • It has to be good

    • It should be a summary of the whole plan • Often it is written last

[1 page]

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