Cross Cultural Barriers in International Marketing
By Edith Gardner,2014-05-20 23:22
With the development of economic globalization, an enterprise wants to survive in the increasingly fierce international competition and occupy a seat in the global market; it must go out and look for market opportunities. However, the cultural barriers unavoidable become great obstacle for international marketing. In this paper, combined with the example of Euro Disneyland in France, it centers on analyzing how to cross cultural barriers in international marketing.