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Eucational Developers Caucus EDC

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A SWOT analysis has to have a focus. In this case it is:Swot Analysis: A Management Tool for Initiating New Programs in Vocational Schools

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    SWOT Analysis Meets World Café

    EDC 2009

SWOT Analysis in Program Evaluation

    Guide: workshop instructions

    Bob Parson Conseiller en développement des programmes

    Curriculum Design Consultant

    Centre de pédagogie universitaire / Centre for University Teaching

    Université d'Ottawa / University of Ottawa

    Édifice MacDonald, 150 Louis Pasteur (325B)

    Ottawa, ON K1N 6N5 Tél.: / Phone : (613)562-5800 #2428

    rparson@uottawa.ca

    ? 2009

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    This document is mean to be a guide for conducting a SWOT This document

    analysis for program evaluation. It works well with the

    PowerPoint presentation that accompanies it. “SWOT Analysis

    (Meets World Café) in Program Evaluation EDC 2009.ppt

    The last pages of the document contain thee EC by-laws, as

    these served as the “program outcomes” for the workshop.

    With some modification the guide could be used for course

    evaluation.

    Please feel free to use or adapt but please attribute when

    appropriate.

    Any suggestions for improvement are welcome.

Table of Contents

SWOT Analysis in Program Evaluation ........................................................................... 1

    Workshop Instructions ................................................................................................. 1

    Pre- workshop ............................................................................................................. 3

    SWOT analysis ............................................................................................................... 3 Brainstorm SWOT ....................................................................................................... 4

    Prioritize the top ideas ................................................................................................. 4

    Review each category and prioritize ............................................................................ 4

    Leverage the best ideas (internal/external) ................................................................... 5

    Some sources:.............................................................................................................. 5

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Program learning outcomes

    Pre- workshop ? Produce program learning outcomes (should be done by the

    program)

    ? Review and accept program learning outcomes as a group.

    ? Present results of NSSE and any other student or employer

    feedback

SWOT and decision-making

    ? Program leaders should know in advance what the process

    will be

    ? They should decide on what the follow-up will be to the

    session, so this can be explained to participants.

    SWOT analysis

    In this context, a tool for analysing the strengths, weaknesses, Describe SWOT

    of a program, as well as opportunities and threats that can affect analysis

    the program.

Explain the four quadrants

    Underline the difference between

    ? Internal: being generated from within, i.e.: our faculty,

    our students, our diversity, etc.

    and

    ? “External”: forces outside of our control, i.e.: national

    economic environment, other universities with new

    programs, location of the university, etc.

The question or focus

    A SWOT analysis has to have a focus. In this case it is: How well does this program facilitate the participants’ abilities

    to attain the goals of the program?

Explain the main steps of the session

    1. Brainstorm lists of strengths, weaknesses, opportunities

    and threats

    2. Prioritize the top ideas

    3. Review each category and prioritize

    4. Leverage the best ideas (internal/external)

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    Explain rules of the game :

    Brainstorm ? We will begin together listing strengths

    SWOT ? Explain rules of brainstorming (write it all down, no editing,

    etc.)

    ? Ask for Strength items (write ideas in bullet form, on flip

    chart, at the head of the room)

    ? After a few minutes, when the ideas are flowing, move to

    the next stage.

Explain the next step : four groups

    ? Split into four working (table) groups one per quadrant

    (including the Strengths quadrant, already begun) ? Give each group sample questions (from PowerPoint) ? Each group has one note-taker (remind about brainstorming

    rules)

    ? Use flip chart paper to list ideas

    ? Note-taker can also add ideas

    ? After 10-15 minutes everyone will shift to a different theme

    EXCEPT note-takers: they will stay with their theme and

    give a quick overview to new participants about what was

    written already.

Perform SWOT

    ? During the analysis, monitor table groups to see if there are

    any questions or if anyone is getting bogged down. ? Repeat until all four themes have been addressed by all

Break time? (Your call)

Affix all the flip charts on the wall

    Distribute six sticky dots to each participant Prioritize the top

    Instructions to participants : ideas

    ? Ask yourself: “Which of these items are most important, or can best be leveraged to improve the program? ? Place at least one dot in each quadrant ? The last two dots are your choice (any quadrant) ? Choose the issues or elements that you feel are the most

    important

    Allow 5-10 minutes

    ? Identify the issues that have been voted most important by

    Review each the group

    category and ? Go through them by quadrant

    ? Read them out to the group. prioritize

    ? Use the ? votes ? to prioritize the main 2-3 elements per

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    quadrant

    NOTE: in some cases the same issue may show up in more

    than one place, just written differently. If the participants

    agree, combine them into one issue or attribute.

    For each of the top ideas

    Leverage the ? Ask for suggestions on what actions can or should be taken

    to leverage, improve work on the issue? best ideas

    ? Repeat for all the quadrants (internal/external)

     Summary of today’s session Wrap up

    ? What the nest steps will be (which depends on what the

    decision-makers have chosen to do)

    ? Who will write up the report

    ? Who will get the report

    ? Who will decide on what will be done

    The above may be decided in advance or after this depends

    on each program’s way of doing things.

Some sources:

    SWOT Analysis by Anthony C. Danca

    http://www.stfrancis.edu/ba/ghkickul/stuwebs/btopics/works/swot.htm Undertaking SWOT analysis, TeacherNet

    http://www.teachernet.gov.uk/professionaldevelopment/tipd/guidance/swot/

Swot Analysis: A Management Tool for Initiating New Programs in Vocational Schools

    by Radha Balamuralikrishna and John C. Dugger , Journal of Vocational and Technical

    Education, 1995

    http://scholar.lib.vt.edu/ejournals/JVTE/v12n1/Balamuralikrishna.html#Johnson

Conducting a SWOT or (OTSW), Center for Strategic Planning, 2001

    http://www.planonline.org/planning/strategic/swot.htm

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    Educational Developers Caucus (EDC)

    By-Law Aims

    http://www.mcmaster.ca/stlhe/edc.html The Caucus defines itself as a community of practice with a mission to work within the

    aims and structure of the SLTHE to facilitate the advancement and evolution of

    educational development as a field of practice and scholarship by communications,

    networking, professional development opportunities and advocacy strategies.

    1. To strengthen the position of STLHE as the professional/academic organization

    of choice for educational developers, and particularly for those practicing in

    Canada.

    2. To pursue the aims of STLHE with particular attention to their application in

    educational development contexts. 3. To provide leadership in the professionalization of the educational development

    role.

    4. To foster the advancement and evolution of educational development as a field

    of practice and scholarship.

    5. To create a national forum where emerging and problematic educational

    development issues can be candidly discussed.

    6. To create a collegial network within which information, strategies, and

    resources can be shared.

    7. To facilitate communication among educational developers who are members

    of STLHE.

    8. To provide professional development opportunities for experienced new and

    potential educational developers. 9. To advocate, through STLHE, for educational development issues at a national

    level.

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    STLHE: our goals

    http://www.mcmaster.ca/stlhe/about.us/goals.html

    ? To increase the emphasis on teaching in post-secondary education.

    ? To encourage and facilitate the improvement of teaching and learning and the

    scholarship of teaching in post-secondary education.

    ? To provide a forum for the exchange of ideas and information on post-secondary

    teaching and learning.

    ? To contribute to the professional development of members.

    ? To disseminate scholarship on teaching, learning, instructional development, and

    policy in post-secondary education.

    ? To recognize and reward outstanding contributions to teaching excellence and

    educational leadership in post-secondary education.

    ? To encourage cooperation between STLHE and other societies in Canada and

    abroad that have complementary interests.

Page 7 of 7 Bob Parson / University of Ottawa

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