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MGT 70500, SEC

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Particular attention will be paid to all components of the business plan, Written submission of and presentation on business plan chapters:

     UNIVERSITY OF NOTRE DAME

    MENDOZA COLLEGE OF BUSINESS

    MGT 70500 - ENTREPRENEURSHIP

    Fall 2008

Class times: Tuesdays and Thursdays 3:00 pm 4:50 p.m.

    Class room: Room 159 Mendoza Building

    Instructor: Gerard J. Pannekoek

    Office: Room 229 Mendoza Building

    Office Hours: Tuesdays and Thursdays by appointment

    Telephone: 574.631.4536 or 219.476.5886 (cell)

    Email: Gerard.J.Pannekoek.1@nd.edu

    Required Course Materials

"Essentials of Entrepreneurship and Small Business Management", fifth edition by Thomas W.

    Zimmerer and Norman M. Scarborough, ISBN 978-0-13-229438-6, published by Pearson

    Prentice Hall.

Course Description and Objectives

The goals of this course are to give the MBA students a broad understanding of the field of

    entrepreneurship and to introduce them to the critical tools that are necessary to create a

    successful new venture. The course is designed to simulate the “real-life” activities of

    entrepreneurs in the start-up stage of a new venture concept, to determine if a demand exists for

    their product or service, and to develop a comprehensive business plan.

During the first seven weeks, we will concentrate on:

    ? the concept of entrepreneurship,

    ? the characteristics of an entrepreneur,

    ? the process of identifying, creating and evaluating opportunities for new ventures,

    ? market research for entrepreneurial ventures, and

    ? the process of developing entrepreneurial opportunities into viable business concepts.

Each student will have to identify an opportunity for a new venture and present it in class. For

    the midterm exam each student will be required to present a well-documented feasibility analysis

    on their chosen new product or service. The presentations will be made on Tuesday, October 7.

After the break, students will form a maximum of three teams and select and further pursue the

    new venture opportunity of one of its members. The focus will be on transforming the

    opportunity for this new venture from the feasibility analysis to an effective business plan.

    Particular attention will be paid to all components of the business plan, such as marketing,

    operations, management, financial plans and milestones. The objective is for each team to

    prepare and present weekly a component of the business plan to the class in 10 minutes or less.

    For the final exam, each team will submit and present its final business plan to the class and a

    panel of business executives. These presentations will take place on Thursday, December 11.

    1 | Page

Attendance and Participation

Attendance in class is very important to your success in understanding the course material. In

    addition, all students will participate in presentations on their proposed new venture and all

    students are expected to give constructive criticism to the various presentations. The classroom

    interaction and open discussion should encourage and enable all teams to produce viable and

    effective business plans.

Grading

     Written paragraph on new business venture opportunity 5%

     Presentation to class on new business venture (Elevator Pitch) 5%

     Written submission and presentation of proposal for market research 5%

     Written submission and presentation of Market Research Analysis 5%

     Written submission and presentation of Feasibility Analysis 15%

     Written submission of and presentation on business plan chapters:

    ? Business Description 5%

    ? Marketing 5%

    ? Manufacturing and Operations 5%

    ? Management 5%

    ? Financial Statements 5%

    ? Critical Risks, Harvest Strategy and Critical Milestones 5%

     Team Presentation Final Business Plan 15%

     Class Participation 20%

     Note: to ensure that each team member gets the recognition she/he deserves, you will be

     asked to assess each of your team member’s contribution at the end of the semester.

     Dividing a “bonus” of $1,000 among the team members will accomplish this.

Weekly Schedule: (subject to change at instructor’s discretion)

Tuesday, August 26 Introduction and Course Overview

    Read and be prepared to discuss Chapter 1 - The Foundations of

    Entrepreneurship

Thursday, August 28 Read and be prepared to discuss:

    ? Chapter 2 Inside the Entrepreneurial Mind: From Ideas to

    Reality

    ? Chapter 4 Conducting a Feasibility Analysis and Crafting a

    Winning Business Plan (pages 122-134 only!)

    2 | Page

Tuesday, September 2 Submit written paragraph on new business venture opportunity

     Guest speaker (TBA)

    Read and be prepared to discuss Chapter 3 Designing a

    Competitive Business Model and Building a Solid Strategic Plan

    Thursday, September 4 “Elevator Pitch”: Presentations to class on individual opportunities

     for new business venture (maximum of 2 minutes per presentation)

    Read and be prepared to discuss Chapter 8 Building a Powerful

    Marketing Plan (pages 264 278 only)

Tuesday, September 9 Written submission and Presentation to class on proposals for

    market research (no more than 10 minutes per presentation)

    Read and be prepared to discuss Chapter 6 Franchising and the

    Entrepreneur

Thursday, September 11 Guest Speaker (TBA)

    Read and be prepared to discuss Chapter 7 Buying an Existing

    Business

Tuesday, September 16 Ongoing Market Research

    Read and be prepared to discuss Chapter 13 Sources of

    Financing: Debt and Equity

    Case 3: Cloudveil: Dreams for Sale (page 664)

Thursday, September 18 Ongoing Market Research

     Guest Speaker (TBA)

Tuesday, September 23 Submit and present initial results of market research.

Thursday, September 25 Ongoing Market Research

    Read and be prepared to discuss Chapter 5: Forms of Business

    Ownership

     Guest speaker (TBA)

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Tuesday, September 30 Ongoing Market Research

    Read and be prepared to discuss Chapter 8 Building a Powerful

    Marketing Plan (pages 278 305)

Thursday, October 2 Ongoing Market Research

     Read and be prepared to discuss:

    ? Chapter 4 Conducting a Feasibility Analysis and Crafting a

    Winning Business Plan (pages 134 156)

    ? Appendix Sample Business Plan: Total Health and Fitness

    (pages 639 659)

Tuesday, October 7 Presentations Feasibility Analysis

FALL BREAK

Tuesday, October 28 Submission of teams and chosen opportunity for new venture

    Read and be prepared to discuss Chapter 9 E-Commerce and the

    Entrepreneur

    Case: Technorati (page 677)

    Thursday, October 30 Read and be prepared to discuss Chapter 10 Pricing Strategies

     Case: Timbuk2 (page 663)

Tuesday, November 4 Teams to submit and present Business Plan Chapter on “Business

     Description”

    Thursday, November 6 Read and be prepared to discuss Chapter 11 Creating a

    Successful Financial Plan

    Guest Speaker (TBA)

Tuesday, November 11 Teams to submit and present Business Plan Chapter on

     “Marketing”

    Thursday, November 13 Read and be prepared to discuss Chapter 14 Choosing the Right

    Location and Layout

Tuesday, November 18 Teams to submit and present Business Plan Chapters on

     “Manufacturing and Operations” and “Management”

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    Thursday, November 20 Read and be prepared to discuss Chapter 12 Managing Cash

    Flow

    Case 7: Eminence Style: Running Away with IT (page 672)

    Tuesday, November 25 Teams to submit and present Business Plan Chapter on “Financial

     Statements”

Thursday, November 27 No class (Thanksgiving)

Tuesday, December 2 Guest speaker (TBA)

    Thursday, December 4 Teams to submit and present Business Plan Chapters on “Critical

     Risks”, ”Harvest Strategy” and “Critical Milestones”

Tuesday, December 9 Submission Final Business Plan

     Final Q&A session

Thursday, December 11 Team presentations Final Business Plan

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