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SWOT Analysis

By Norma Garcia,2014-05-16 16:48
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To aid the Council's process this year, each ministry area has been asked to provide something called a SWOT analysis. A SWOT analysis is a simple,

    2009 SWOT AnalysisOUMC Committees

    We are planning a retreat to revise/update the church’s strategic objectives. This planning will be used to inform and assist the Church Council in setting general ministry objectives. In many

    ways, the Church Council acts as a Board of Directors for the church. They navigate

    overarching matters of importance, confirm the direction of the church’s ministries, and they

    provide critical governance and oversight for our operations.

    The Council’s planning process is a very important, as the strategic objectives will determine our

    church’s highest priorities for the coming year. To aid the Council’s process this year, each

    ministry area has been asked to provide something called a SWOT analysis. A SWOT analysis is a simple, useful tool for planning. The acronym stands for Strengths, Weaknesses,

    Opportunities, and Threats

    These four headings provide a framework for reviewing our ministries’ strategy, position and

    direction. Completing a SWOT analysis is relatively simple, and the process works well as a

    framework for brainstorming meetings. The method organizes data into a grid for further

    analysis and decision-making.

    You have been asked to complete a brief SWOT analysis for use by the Church Council. They

    will collate the information and use it as an important part of their discovery process for strategic

    planning. Council members will look for trends, common concerns, ideas, and strategic

    opportunities.

    Instructions:

    ? Each ministry area is to conduct a SWOT analysis during the week of January 11-18.

    ? One SWOT analysis is needed from your ministry area. It is due via email to Pastor Don

    by Tuesday, January 20. Please keep a copy for yourself.

    ? The analysis should be prayed over, thoughtfully considered, and inclusive of insights

    from key leaders in your ministry area.

    ? The template includes sample questions to help you get discussion started. They are

    designed to spur thinking, so utilize them with your team, or design your own to suit your

    process.

    ? The subject of the SWOT analysis is your particular ministry area. An additional

    question about our entire church’s ministry has been added at the bottom. Your

    response to that question may or may not relate directly to your area of ministry.

    ? For questions, assistance, or to seek an extension of the SWOT analysis deadline, see

    Pastor Don.

    ? For purposes of the church’s mission, use the mission statement of the general UMC:

    TO MAKE DISCIPLES FOR JESUS CHRIST (since we will not have a specific mission

    statement for OUMC until after the retreat on Jan. 24)

    SWOT groupings (person responsible for submission): Dick JavinsTrustees Giles SinkewizFinance Jill RirieCommunications Larry EkbergSPRC Lois HidalgoNurture Marge JavinsWorship Mark Fahner/Bruce LongWitness Jim & Barbara McGivaryOutreach Glo Hadermann/Karen DeegeOCP Board Bruce Long/Bill KornUMM Elsie BensonUMW Deb & Cecil PorterUMYF

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    2007 SWOT Analysis

     Scope of ministry or ministries under review: Tricycle Ministry

    Completed by: Joe Handlebar and the Tricycle Ministry Team

    Simplified definitions:

    Strength: anything that should maintained, built or leveraged

    Weakness: anything that should remedied or exited

    Opportunity: anything that should be prioritized or optimized

    Threat: anything that should countered, or protected against

    Strengths (briefly describe as many as five) Weaknesses (briefly describe as many as five) Weekly participation is 300 in 2007, up from 200 in 2006. Pre-ride devotions are often not prepared with non-

    religious visitors in mind. 25% of the ministry’s first-time visitors were not

    connected to Resurrection prior to being attending a Very few tricyclists have been intentionally connected to

    Tricycle Ministry event. ongoing small groups or other discipleship venues. The leadership team is highly committed and meets Nursery is unavailable for Saturday morning riders. monthly to design new and innovative ways to reach We are not following up with riders when they cease to new riders. attend.

    Participation in missions: our spring ride raised $15,000 Some of our key leaders have lapsed in their worship for the church’s efforts in Honduras and the Tricycle attendance, yet they continue to serve as leaders in this Ministry sent a construction team to Cuidad Espana in ministry. This has not yet been addressed with those July. leaders.

    Ten ministry leaders attended the Summit in January.

    The Senior Division (added in 2006) has become our

    most active group.

    Opportunities (briefly describe as many as five) Threats (briefly describe as many as five) Consider participation in the Car Show next July. Traffic concerns have not yet been addressed; tricyclists

    are at risk when exiting onto Nall Avenue. Pursue press coverage on the Tricycle Ministry as a

    special-interest story Joe Handlebar is putting in too many hours as our

    volunteer leader. We must decrease our dependence on Develop a network of churches with Tricycle Ministries in him. order to seek new ideas and to support one another.

    Though unlikely, it is possible that in the future the sport Work with the Worship Design Team to pursue the idea of tricycling may not be as cool as it is today. We need of a fall “Journey” sermon series on Tricycling in 2008. to consider other methods for continuing to connect

    people into Christian fellowship.

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Sample topics for consideration when completing the SWOT analysis:

    ? Connection to the church’s purpose

    ? Guided by effective planning

    ? Volunteers and staff are motivated and inspired to accomplish the vision ? Prayer is the beginning of the ministry

    ? We invite, connect, equip and sustain volunteers in ministry. ? Outward focus, seeking to reach new people

    ? Emphasis upon integration of our discipleship path- The Journey: knowing, loving and serving God

    ? Effectiveness of marketing

    ? Quality of follow-up with both visitors and lapsed attendees ? Constant improvement and innovation in our ministry to reach an ever-changing world. ? Highest/lowest functioning ministry efforts

    ? Resources: assets, people, experience, knowledge, data ? Proper understanding of success, measuring the right things ? Marketing, reach, awareness

    ? Location, space availability

    ? Processes, systems, communication patterns

    ? Culture: attitudinal, behavioral

    ? Management

    ? Relevance of ministry to non-religious and nominally religious people ? Gaps in capabilities

    ? Training needs

    ? Ministry innovation

    ? Niche ministries

    ? Information and research

    ? Partnerships with other ministries, cross-divisional collaboration ? Potential for moral failure

    ? Vital partnerships

    ? Obstacles faced

    ? Insurmountable or chronic challenges

    ? Appropriateness of the level of reliance upon key staff and volunteers ? Compliance with policy for protection of children, youth and disabled adults ? Outreach to newcomers

    ? Retention of volunteers

    ? Process for continued evaluation

    ? Reputation, presence in church and community

    ? Budget, finances

    ? Timescales, deadlines and pressures

    ? Degree of focus on, or distraction from, core activities ? Plan predictability

    ? Reliability of resources: people, finances, support ministries ? Morale of leaders and participants

    ? Commitment, leadership

    ? Processes and systems

    ? Leadership succession

    ? Growth in attendance

    ? Opportunities to provide for the renewal of other churches ? Awareness of, and response to, upcoming trends in culture and lifestyles

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2009 SWOT Analysis

     Scope of ministry or ministries under review: (Ministry Department or Division) Completed by: (Ministry Director and major contributors)

Simplified definitions:

    Strength: anything that should maintained, built or leveraged

    Weakness: anything that should remedied or exited

    Opportunity: anything that should be prioritized or optimized

    Threat: anything that should countered, or protected against

    Strengths (briefly describe as many as five) Weaknesses (briefly describe as many as five)

    Opportunities (briefly describe as many as five) Threats (briefly describe as many as five)

Church-wide:

    As the Church Council holds its retreat January 24, they will contemplate the ministry of the

    entire church. From your perspective, what opportunities, ideas, or areas of focus stand out as

    having the highest potential for improving our church’s overall effectiveness in the next few

    years? (Name as many as three)

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