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The Marketing Plan of Xiaomi Phone in UK

By Charlie Scott,2014-05-25 13:23
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The Marketing Plan of Xiaomi Phone in UK

    关键词,硕士预科课程作业 Marketing Plan Financial Analysis 英国论文 硕士预科课程作业

    本文主要从Marketing Plan of Xiaomi Phone分析?由留学论文代写之英国论文代写策划组提供。

论文题目,Marketing planing(学科名字?

    论文语种,英文

    您的研究方向,LEADERSHIP

    是否有数据处理要求,是

    您的国家,英国

    您的学校背景,ULSTER

    要求字数,4000

    论文用途,硕士预科课程作业

    是否需要盲审;博士或硕士生有这个需要?,否

    补充要求和说明,

    The Marketing Plan of Xiaomi Phone in UK

Table of Contents

    1.0 Executive Summary 2

    2.0 Introduction 2

    3.0 Situational Analysis 3

    3.1 Marketing Situation Analysis 3 3.2 Potential Customer Analysis 5 3.3 SWOT analysis 6

    3.4 Key Competitor Analysis 8

    4.0 Marketing Strategy 8

    4.1 Market Segmentation and Positioning 8 4.2 The Mission and Marketing Objectives 9 4.3 Marketing Mix Strategy 10

    5.0 Financial Analysis 15

    5.1 Financial Objectives 15

     www.51lunwen.com

    5.2 B/E Analysis 15

    5.3 Sales Forecasting and Overall Expected Income 17

    6.0 Prospect Analysis 17

    7.0 Conclusion 18

    8.0 Reference 20

1.0 Executive Summary

    With the development of science and technology, telephone is one of the important

    communication tools in recent years. The development of the mobile phone industry was in full swing, but in the increasingly competitive mobile phone industry, brand-name mobile phones occupied half of the market. For example, the sales of Nokia or Samsung in China have an important component in its global sales. However, in this competitive market, Xiaomi mobile phones in China have become the star and received the pro-gaze of a majority of http://www.51lunwen.com/dxassignment/2012/0313/lw201203130925128497.html consumers. Telephone such as Nokia, Motorola, Samsung and the IPhone, there is some deficiency of poor signal or unable to connect. While senior mobile phone enthusiasts know that the only with the highly integration of hardware and software, can the phone come to an excellent condition. Based on the idea and in order to enhance the experience of costumers, Xiaomi telephone has produced and achieved great success in China. This article aims to push the Xiaomi phone into a new market. By comparing the sales data of the Xiaomi phone in China with the similar level best-selling mobile phone in UK market, making UK consumers understand and buy the Xiaomi phone through promotions and other means, in order to obtain the

    http://www.51lunwen.com/mbathesis/2012/0704/lw201207041545482842.htmlloyalty consumers and to achieve the expected sales and profits.

    2.0 Introduction

    Mobile phone, the results of the development of modern technology, is the necessary tools for contact in daily life. The smart phone has now become the leading products in the mobile phone market. It is more powerful, scalability, and supports a variety of third-party software. The smart phone can be seen as a small PC, easy to use and full of personality. However, according to the sales situation on the market, the price of smart phones is generally higher. Here introduced the Xiaomi phone. It is a cost-effective smart phone. The Xiaomi phone is a high quality smart phone designed for enthusiaMBA论文sts. It was released in August 2011, uses the

    onli

    关键词,硕士预科课程作业 Marketing Plan Financial Analysis 英国论文 硕士预科课程作业

本文主要从Marketing Plan of Xiaomi Phone分析?由留学论文代写之英国论文代写策划组提

    供。

论文题目,Marketing planing(学科名字?

    论文语种,英文

    您的研究方向,LEADERSHIP

    是否有数据处理要求,是

    您的国家,英国

    您的学校背景,ULSTER

    要求字数,4000

    论文用途,硕士预科课程作业

    是否需要盲审;博士或硕士生有这个需要?,否

    补充要求和说明,

The Marketing Plan of Xiaomi Phone in UK

Table of Contents

    1.0 Executive Summary 2

    2.0 Introduction 2

    3.0 Situational Analysis 3

    3.1 Marketing Situation Analysis 3

    3.2 Potential Customer Analysis 5

    3.3 SWOT analysis 6

    3.4 Key Competitor Analysis 8

    4.0 Marketing Strategy 8

    4.1 Market Segmentation and Positioning 8

    4.2 The Mission and Marketing Objectives 9

    4.3 Marketing Mix Strategy 10

    5.0 Financial Analysis 15

    5.1 Financial Objectives 15

     www.51lunwen.com

    5.2 B/E Analysis 15

    5.3 Sales Forecasting and Overall Expected Income 17

    6.0 Prospect Analysis 17

    7.0 Conclusion 18

    8.0 Reference 20

1.0 Executive Summary

    With the development of science and technology, telephone is one of the important communication tools in recent years. The development of the mobile phone industry was in full swing, but in the increasingly competitive mobile phone industry, brand-name mobile phones occupied half of the market. For example, the sales of Nokia or Samsung in China have an important component in its global sales. However, in this competitive market, Xiaomi mobile phones in China have become the star and received the pro-gaze of a majority of http://www.51lunwen.com/dxassignment/2012/0313/lw201203130925128497.html consumers. Telephone such as Nokia, Motorola, Samsung and the IPhone, there is some deficiency of poor signal or unable to connect. While senior mobile phone enthusiasts know that the only with the highly integration of hardware and software, can the phone come to an excellent condition. Based on the idea and in order to enhance the experience of costumers, Xiaomi telephone has produced and achieved great success in China. This article aims to push the Xiaomi phone into a new market. By comparing the sales data of the Xiaomi phone in China with the similar level best-selling mobile phone in UK market, making UK consumers understand and buy the Xiaomi phone through promotions and other means, in order to obtain the

    http://www.51lunwen.com/mbathesis/2012/0704/lw201207041545482842.htmlloyalty consumers and to achieve the expected sales and profits.

    2.0 Introduction

    Mobile phone, the results of the development of modern technology, is the necessary tools for contact in daily life. The smart phone has now become the leading products in the mobile phone

    market. It is more powerful, scalability, and supports a variety of third-party software. The smart phone can be seen as a small PC, easy to use and full of personality. However, according to the sales situation on the market, the price of smart phones is generally higher.

    Here introduced the Xiaomi phone. It is a cost-effective smart phone. The Xiaomi phone is a high quality smart phone designed for enthusiaMBA论文sts. It was released in August 2011, uses the

    onli

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