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Interview Tips - Before, During and After - Overcoming the Fear of

By Jack Mitchell,2014-05-16 00:56
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After the interview airs or is in print ? write a note to tell them what a positive impact it had. Again, use stories about people if possible.

    Interview Tips Before, During and After

Before the Interview:

    ? Do your homework

    ? Anticipate tough questions you know what they might be

    ? Stay informed - think about how to link what you are doing to current

    trends or news

    ? If possible, make contact with the reporter ahead of time send

    information about your organization or program.

    ? Know what the reporter is interested in read stories they have written,

    watch for by-lines

    ? Provide “deep background” if necessary (institutional history)

    ? Rehearse

    During the interview:

    ? Keep it local, but link local information/impact with national news.

    ? Avoid acronyms and “institutional” jargon - the general public does not

    speak “our” language.

    ? If it is radio, take notes as you go so you can remember to respond to

    things said.

    ? Remember with radio you are speaking to every listener in waiting

    rooms, in living rooms, in kitchens and in cars.

    Corporation for National and Community Service AmeriCorps Week 2010

    Media Tool Kit

? Tell the story, over and over, but in different ways.

? Never say “no comment”.

    ? Imagine who the listening/reading audience is speak to them.

? If you are asked a question and you don’t know the answer, say so.

? If you can, provide the interviewer and the listener resources to find the

    answer. If it is a print interview tell them you will find the answer and

    get back to them prior to their deadline. And do.

? Listen to your own voice use conversational tones. Modulate.

? Pause for effect it makes people listen to what follows.

    ? Be aware of “ums” and “ahs”, silence is better.

    ? If it is electronic media, don’t fidget. It is distracting for an interviewer.

? Nothing is ever “off the record”.

? If you are asked a question that includes negative language - do not

    repeat it.

    ? Personalize your response when you can use examples of impact on

    real people.

? Utilize restraint short answers are better, safer and more effective.

    Use whole sentences.

? If you don’t fully understand the question, ask for clarification.

    ? Use facts to counter misperceptions or misstatements don’t become

    impatient.

    ? Remember you are the expert that’s why they are talking to you!

? Make the opportunity count!

    Corporation for National and Community Service AmeriCorps Week 2010

    Media Tool Kit 2

After the Interview

    ? Leave them with contact information and supporting data.

    ? Write a handwritten, personal thank you note as soon as you get back

    to your office.

    ? Let them know you are happy to serve as a resource in the future, even

    if it is just to lead them in the right direction on a related subject. Share

    the spotlight, don’t be a news-hog. You will be rewarded by being a

    resource in the future.

    ? After the interview airs or is in print write a note to tell them what a

    positive impact it had. Again, use stories about people if possible.

    ? Pay attention to the reporter/cultivate the relationship.

Thanks, in part, to Covering Kids, a program of the Robert Wood Johnson Foundation

Corporation for National and Community Service AmeriCorps Week 2010

    Media Tool Kit 3

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