Job description/person specification
Job title Communications Officer Department/office Shanghai Job holder Job code Job type 1-year fixed-term contract Pay band 5
Communications Manager, Post-related Line manager N/A Shanghai allowances
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To deliver impact for the British Council and UK by generating positive media
coverage and publicity for British Council SH office’s work, by enhancing
target audiences’ perception of contemporary UK culture & education, and Job aim
through supporting Communications Manager in the delivery of internal and
external communications work and media relations work. Number of staff As line 0 0 As counter-signatory 0 managed manager Finances managed N/A
Duty and standards – measurable in terms of time, cost, quality or quantity. Please note this list is not to be regarded as exclusive.
CORPORATE ACCOUNT AND PROJECT MEDIA WORK
? To manage media relationship and support project media work by establishing and
maintaining front-line media contact relationship.
? To implement communications plan for project by working with sector teams with
Communciations Manager’s guidance and support.
? To support Communications Manager to realise deliverable media benefits for
? To support Communications Manager to identify target media in all media forms for 1 Duty corporate account and projects needs. (65%) ? To support Communications Manager to safeguard local implementation of
corporate branding guidance.
? To manage storyboard and to support scorecard collection process at office level.
? To maintain and sustain the image bank and filing archive.
? To manage clipping company to produce clipping reports and to produce quality
media report for corporate account and projects.
? To manage regular suppliers in the industry according to the corporate standards.
? All media messages delivered in line with British Council strategy.
? Positive feedback from key media contacts.
? Media database effectively maintained. Standards
? Effective delivery of project media work both pre and post events through
professional implementation of media plan and timely delivery of media report.
? Vendors are well managed and on budget.
Revised October 2006 The United Kingdom’s international organisation for educational opportunities and cultural relations. We are registered in England as a charity.
? To support Communications Manager to work with regional website team on e-2 Duty marketing strategy as well as its implementation in East China. (10%) ? To support Communications Manager to realise project sponsor benefits through
effective e-marketing for the projects.
? The agreed e-marketing strategy is realised.
Standards ? Project e-marketing featuring sponsor benefits is realised.
? Positive feedback from e-marketing colleagues.
? To manage effective information flow of British Council Shanghai’s work and other
info on relevant Sino-UK activities in East China within Shanghai office, and in the
3 Duty region as necessary.
(15%) ? To support Communciations Manager to ensure effective recording and sharing of
information across the region and organisation.
? To work as the Knowledge Champion in Shanghai Office to work with the regional
Knowledge Management team to enhance knowledge sharing in the region.
Standards ? Information sharing in the office and region is effectively managed and monitored.
FINANCE WORK THROUHG FABS SYSTEM
? To produce P.O. for local team purchases and to monitor following payment 4. Duty
? To support Communications Manager’s budget management as necessary.
? Payment created, processed and followed up to the corporate standard. Standarrds ? Positive feedback from Communications Manager.
SELF DEVELOPMENT 5. Duty ? To participate in selected and agreed corporate, local office and team training. (5%) ? To enhance job/corporate specific knowledge through self study or online study.
? Agreed training plan achieved.
Standards ? Agreed knowledge refreshing course taken.
? Training reflected positively in daily work.
Managers should select competencies from the Organisational Skills Profile and should use no more than 8 for recruitment and selection purposes.
All criteria will be used If a criterion is to be Criteria: behavioural Essential (E) for performance used for selection, competencies (assign levels), or desirable please state here how it management purposes. skills, knowledge experience, (D). will be measured (e.g. Indicate here (Y or N) if and specialist qualifications. application form, a criterion is to be used interview, performance for recruitment and Behaviours evaluation selection.
Customer Service Orientation
Level 2. Thinks about the
customer when undertaking
Application form, Questions 'how is this adding
interview, performance 1 E Y value for the customer?' Makes
evaluation/references decisions with the customer in
mind. Takes pride in delivering a
high quality product or service.
Investigates service delivery and
provides solutions to problems.
Relationship Building for
Influence Level 2. Builds positive and reciprocal
relationships that benefit the
Council. Application form, Takes a number of steps to interview, performance 2 Y persuade. Tailors an approach E evaluation/ references to appeal to the needs of a
particular audience. Recognises
the cultural dimension and
ensures a diverse pool of
clientele within target groups.
Team Working Level 2. Involves others. Actively includes individuals
from diverse backgrounds in
team activities. Capitalises on Application form, diverse skills and ideas. Spends interview, performance 3 E Y time helping others think evaluation/references through issues. Speaks
positively of others. Takes the
time to learn about and
understand other organisations
Flexibility – Level 2 Applies Procedures Flexibly. Applies rules or procedures
flexibly, depending on the
individual situation, to
accomplish tasks or activities Application form, more effectively; Responds interview, performance 4 E Y effectively to changing evaluation/references circumstances; Remains
focused when faced with
competing demands; makes
reasonable adjustments to
ensure maximum effectiveness
and motivation of self and others
Achievement Level 2. Works
to goals and manages
Understands and works towards Application form, goals set by others. Measures interview, performance 5 E Y progress against targets. Seeks evaluation/references to understand reasons for
obstacles and to find ways to
overcome. Acknowledges the
work and contribution of others
Fluent Chinese speaker and
English to BULATS Level 3
Generally effective command of
the language in a range of Application form, familiar situations, e.g. can interview, language 6 E Y make a contribution to meetings test. on practical matters, but is
unlikely to follow a complex
Job Families: technical skills, knowledge and experience
Experience in Application form,
communications, PR or other interview, performance 7 D Y
media related area. evaluation/references
Any special requirements of the job, including any legal requirements e.g. restrictions on employment,
occasional unsocial hours, flexible working, passport status.
Occassional weekend work required based on project media support needs, to be decided and requested by line manager based on operational need.
Submitted by Camie Lin
Date 16 March 2010