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8 Jul 2008 the shipping sector (TradeWinds) and the seafood sector (Intrafish) and the recently established renewable energy publication REcharge

NHST Media Group acquires majority stake in Newsdesk AB

Oslo/Stockholm (07/08/2008): The Norwegian NHST Media Group today announced that it

    has acquired a majority stake in the Swedish company Newsdesk AB.

Newsdesk has developed an innovative model for the distribution of business PR content

    and represents an important addition to NHST’s online portfolio. Having established a

    leading position in the Swedish market, Newsdesk is now set for further international

    expansion.

Gunnar Bjørkavåg, CEO, NHST Media Group commented on the deal: “Newsdesk

    complements NHSTs strong portfolio of editorial business news publications. Through Newsdesk businesses are able to provide their own information direct to the media and the

    general public. It is a B2B focused Web 2.0 business, that is already making money and has

    significant potential for international growth within NHST”

In addition to its ownership of the leading business news brands in Norway - Dagens

    Næringsliv and DN.no NHST Media Group is a significant player in the global business to business news publishing market, with global number one positions for its news publications

    in the oil and gas sector (Upstream), the shipping sector (TradeWinds) and the seafood

    sector (Intrafish) and the recently established renewable energy publication REcharge.

Peter Ingman, Managing Director, Newsdesk says: “For Newsdesk it is important to have an

    industrial owner who understands the potential of our business and is willing and able to

    actively support the international roll-out of the business. The established global presence of

    NHST will be of great importance to the further development of Newsdesk”.

Through the creation of a highly effective and low-cost model for the targeted distribution for

    company information, Newsdesk is changing the way PR activities are conducted and are

    allowing an increasing number of companies and authorities to engage in such activities.

    5400 companies currently send their press information through Newsdesk in Sweden and

    Newsdesk is the leading PR wire in Sweden, providing PR information on demand to a large

    media database of journalists. In addition, it is extensively used as a news source by the

    general public, as a supplement to traditional news media. The service currently has 500,000

    unique visitors per month and provides a social network for companies that want to directly

    or indirectly communicate with its primary target groups.

Newsdesk has been in rapid growth in recent years, posting revenues of SEK 9.4m in 2007

    and expecting revenues of SEK 20m in 2008 and a financial margin in excess of 5%. The

    company is headquartered in Stockholm and currently has 25 employees.

Following the deal, the NHST Media Group and Newsdesk’s management own all shares in

    Newsdesk AB.

The terms of the deal have not been disclosed.

For further comments please contact:

    Gunnar Bjørkavåg, CEO, NHST Media Group, +47 9003 1029

    Peter Ingman, Managing Director, Newsdesk AB, +46 7052 94179

For further information, please consult the NHST Media Group and Newsdesk AB press

    rooms on www.newsdesk.se

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