Dr Demetrios Kydonieus 908-763-4071 DrDScanMan@gmail.com
PHARMANEX RECEIVES PRESTIGIOUS INDUSTRY AWARDS
FOR THE BIOPHOTONIC SCANNER
?Awards Received as Pharmanex BioPhotonic Scanner Initiative
PROVO, Utah – March 31, 2005 – Pharmanex, a division of Nu Skin Enterprises (NYSE: NUS), was recently
?honored by the Nutrition Business Journal (NBJ) with the „Product Merit Award‟ for the Pharmanex BioPhotonic Scanner and the Gold Award for the „Growth in Large Companies‟ category. The awards were announced in the
journal‟s annual awards issue, recognizing leaders of innovation in the nutrition industry. “Pharmanex is pleased to be honored by the Nutrition Business Journal with these awards,” said Joseph Chang,
Ph.D., president of Pharmanex. “The Pharmanex BioPhotonic Scanner provides a powerful answer to the long-
standing question about whether or not supplements are actually doing something in our body to benefit our health.
With the Scanner, we have the ability to prove that our LifePak and G3 products are delivering important carotenoid
antioxidants to the body‟s tissue. No other company has the ability to do this.”
About the Awards
?Pharmanex won the „Product Merit Award‟ for the Pharmanex BioPhotonic Scanner, the first noninvasive method
for measuring carotenoid antioxidants in the body. The article announcing the award noted recent substantiation of
?the Pharmanex BioPhotonic Scanner stating, “A clinical study published by the American College of Nutrition
showed that the Scanner is a more reliable measurement of carotenoid antioxidant status than conventional blood
serum methods.” Pharmanex also won the Gold Award in the „Growth in Large Companies‟ category for growing
?sales by at least 20 percent in its last four quarters. The article noted the dramatic effect the Pharmanex
BioPhotonic Scanner has had on revenue, stating, “In the third quarter of 2004 in the United States, where the
Scanner has mostly been introduced, Pharmanex supplement sales were up 43 percent at a time when many U.S.
network marketing companies have been posting flat domestic sales and focusing on international growth.”
Recent Milestones Achieved by the Scanner
? BioPhotonic Scanner has had a significant impact Since its introduction in the first quarter of 2003, the Pharmanex
in the United States. Quarterly Pharmanex revenue has increased 80 percent since the fourth quarter of 2002. The
Scanner has also contributed to an 84 percent increase in monthly product subscription orders.
?In addition, the Pharmanex BioPhotonic Scanner has now been launched in 20 markets worldwide and is delivering
positive results in several key markets. Pharmanex most recently launched the Scanner in Japan and Mainland China.
?With the expansion of the Pharmanex BioPhotonic Scanner‟s availability, Pharmanex is reaching more consumers around the world. Since the launch of the Scanner in February 2003, 1.7 million individuals have
been scanned. Currently, Pharmanex is scanning an average of nearly four people per minute worldwide.
Pharmanex Pharmanex, a Nu Skin Enterprises company, applies pharmaceutical processes and scientific measurement to
?create nutritional supplements in approximately 40 markets worldwide. Pharmanex products are sold direct to
the consumer through the Internet and a network of independent doctors and distributors. For more information
go to www.wellnessIntegration.info.
The Company Nu Skin Enterprises, Inc. is a global direct selling company operating in 40 markets throughout Asia, the ?Americas and Europe. The company markets premium quality personal care products under the Nu Skin brand, ?science-based nutritional supplements under the Pharmanex brand, and technology based products and services ?under the Big Planet brand. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol
Please note: This press release contains forward-looking statements within the meaning of Section 21E of the Securities
Exchange Act of 1934 that represent the company’s current expectations and beliefs. The forward-looking statements and
related assumptions involve risks and uncertainties that could cause actual results and outcomes to differ materially from
any forward-looking statements or views expressed herein. These risks and uncertainties include, but are not limited to
?regulatory risks associated with the Pharmanex BioPhotonic Scanner, which could inhibit the company’s use of the
BioPhotonic Scanner if it is determined to be a medical device in any market; and any inability of current or planned
initiatives or products, including the introduction of the BioPhotonic Scanner in Japan, China and other markets, to
generate interest among distributors and customers and generate sponsoring and selling activities on a sustained basis.
The forward-looking statements contained herein are further qualified by a detailed discussion of associated risks set forth in
the documents filed by the company with the Securities and Exchange Commission, including the company’s Annual Report
on Form 10-k filed March 15, 2005. The forward-looking statements set forth the company’s beliefs as of the date of this
release, and the company assumes no duty to update the forward-looking statements contained in this release to reflect any
Dr Demetrios Kydonieus, DC & Pharmanex Healthcare-Professional Corporate-Trainer www.WellnessIntegration.info
Have you considered the advantages of faster wound and surgery recovery time using nutrition? It works and
the medical literature is full of published studies stating this. With the Pharmanex system you do not need to be
a nutritionist or have any in depth nutrition education, we can teach you all you need to know and more! But
how do you know what supplement company makes the BEST SUPPLEMENT based on scientific, measurable
results for you and your patients? The Pharmanex Wellness Program centered on the Biophotonic Laser Scanner is what you may want to check out for your practice. Chances are you might have even caught
news clips about this new technology on ABC, NBC, Fox News or CNN or had patients ask you about it.
Perhaps one of your colleagues has shared how successful this program has been in their office, I just left the
Northeast Podiatric Association Conference in Atlantic City last month and the “Scanner” was very well
received. Our turn-key wellness system and coaching centers on the Scanner so your clinic can institute a truly
scientific, cash-based, supplementation program with objective monitoring; only taking 90 seconds. This test is
more accurate than a blood test and is in use in major universities around the world, like Stanford, Yale, Utah,
Beijing, etc. The business side of our company protects you and your patients as we base our supplement
effectiveness on scientific measurement. If our supplements don‟t improve your patient‟s DNA protection
score (high scores = faster healing) your patients don‟t pay for them. You prescribe the vitamins you don‟t have
to sell them. We drop ship directly to your patients and pay you monthly commissions so no product stocking
is necessary! A patient appreciation day event can even be arranged if you so desire to kick off the program.
The Pharmanex Antioxidant Laser Scanner gives an extremely accurate, quantifiable, objective assessment of
your patients’ vital antioxidant levels, by simply placing their hand in front of this device for 90 seconds.
Antioxidants are on the forefront of your patients‟ minds… as the majority of Americans do not consume the 9-
13 servings of fruits and vegetables recommended by the National Cancer Institute for prevention. As a result, most of your patients are already taking supplements, but the question has always been “are they really working?” The scanner provides a “baseline” reading of their cellular antioxidant level, which can then be
improved by diet and supplementation so now you can objectively give them the answer to the question,
“are they really working?”. We then re-measure every 30 days to show progress. The technology was
developed and patented at the University of Utah, world-renowned for their medical research and innovation--
including the introduction of the first artificial human heart. Pharmanex has secured the exclusive rights to
the scanner from the University of Utah for the next 19 years!
Imagine the incredible benefits of the scanner program for your practice. The Antioxidant Laser Scanner is the only non-invasive method to measure Antioxidant levels, and Pharmanex’s LifePak is the only supplement that offers a 60 day measurable money-back guarantee if their antioxidant levels do not improve. LifePak is the name our anti-aging supplement with over 90 nutrients and is the only
supplement certified by all three independent labs in the U.S. (NSF, BSCG and the prestigious Consumer
Labs), and it’s listed in the PDR, and has been the Exclusive Nutritional Supplier to US Olympic Teams. It is a WIN-WIN for you, your practice, and your patients.
Successful healthcare professionals and many fine universities endorse and recommend this program. Some of the benefits of this program that have been experienced in healthcare facilities are:
? Patient/Customer Recall ?
? New Patient/Customer Acquisition?
? Ability to Monitor Patients’/Customers’ Health Quantitatively (like Cholesterol and weight)?
? Increased Patient/Customer Compliance and Satisfaction?
? New Profit Center?
? Unique Service to the public?
Our company also has a patented skin care device called the Galvanic Spa II, now galvanic skin treatments are
nothing new and have been used successfully for over 50 years in the field but our device is the first home use
device. It is hand held about the size of a cell phone and self regulates the electric output to an individual‟s skin type and is used with our patent-pending nutraceutical skin gels. The main use is in the beauty industry,
affectionately being called the “Wrinkle Iron” as in just 10 minutes it will erase wrinkles and lift the face
making anyone look younger and healthier. The effects actually improve with time and get better the more you
use it! In the doctor‟s office it is a great follow-up to any skin procedure for regenerative home therapy. We
have many plastic surgeons, dermatologists, and GP‟s etc. prescribing it for skin therapy to promote increased healing speeds. It is a great patient referral device too, your patients will rave about it and refer their friends to
your office. Whether after a surgical procedure or to heal old acne scars or for beauty enhancement the
Galvanic Spa II will show your patients results, results they will gladly pay cash for.
I will be calling you to follow up and answer any questions that you have or call me directly 908-763-4071 before then.
To Your Health,
Antioxidant Laser Scanner
Do you know what your Antioxidant Levels are?
This test takes 3 minutes, is inexpensive,
non-invasive, and gives you your
Body Defense Score. (BDS)
Official Nutritional Supplier to the 2000-2002-2004 U.S. Olympic Team
Contact Dr Demetrios Kydonieus: 908-763-4071 DrDScanMan@gmail.com
NUTRITION AND THE PHARMANEX BIOPHOTONIC SCANNER
Contact Dr Kydonieus 908-763-4071 on his private cell line.
The Pharmanex biophotonic scanner is the world‟s first immediate and non-invasive method of measuring
carotenoid antioxidants in human tissue.
“Carotenoids stop tumor growth in vitro by restoring communication between cells.” Dr. John Bertram, University of Hawaii
“Scanner is more precise in measuring carotenoids than measurement from blood serum (invasive).” Pharmanex Clinical study presented at American College of Nutrition, 2004
“Scanner is the best non-invasive indicator of overall antioxidant status in the body, as well as a good indicator
of overall oxidative stress.”
Presentation at FASEB (Federation of American Societies for Experimental Biology), 2006, Pharmanex study in collaboration with University of Utah, Tufts University, and Vanderbilt University
“The scanner technology shows that skin carotenoids correlate with overall antioxidant status, oxidative stress, and fruit and vegetable intake.”
Dr. Joseph Chang, Pharmanex President and Chief Scientific Officer
“Antioxidants have been shown to slow aging and reduce degenerative disease.” Cutler, R. Antioxidants and Aging, American Journal of Clinical Nutrition, Suppl. 53(1):373S. 1991
“Antioxidants protect the DNA in genes from free radical attack…antioxidants also regulate the expression of
genes. In fact…antioxidants switch genes on and off in accordance with what the body requires…” Packer, Lester, The Antioxidant Miracle, John Wiley and Sons, 1999, pp. 21-22
“DNA damage from micronutrient deficiencies is likely to be a major cause of cancer. Common micronutrient deficiencies are likely to damage DNA by the same mechanism as radiation and many chemicals…” Ames, Bruce N., University of California Berkeley, Mutation Research 475 (2001) 7-20
“Most people do not meet the Recommended Dietary Allowances (RDA‟s) for essential vitamins and minerals.” CSFII, USDA, 1994-1996
Only 10% consumed the recommended five servings of fruits and vegetables. (1991 recommendations) Block G., Dietary Guidelines and the results of food consumption surveys, Am. J. Clin. Nutr. 1991;53:356S-7S
Recommended servings of fruits and vegetable have doubled since 1991. New USDA guidelines show a daily
recommendation of 9-10 servings for adult women and 9-13 servings for adult men. USDA, 2005
When levels of some key nutrients fall short, something goes badly wrong. “Suddenly the mitochondria begin
pouring oxygen radicals into the cells, almost as if something had ruptured inside…Cells are more likely to
sustain genetic damage, and less able to repair the damage.”
Bruce Ames, Ph.D. University of Berkeley, CA
LifePak supplementation ensures meeting the RDA‟s for all vitamins and minerals. The amounts of vitamins
and minerals in LifePak were chosen not only to prevent vitamin and mineral deficiencies, but also to correct any pre-existing deficiencies with regular use.
Pharmanex Healthcare Professional Product Guide