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AWAI SALES LETTER

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AWAI SALES LETTER

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 1 of 21

     [Sales letter: 27 pages, 8 ?” x 11”, standard white paper, 2/c]

MEN‟S HEALTH, INC.

    “The merging of modern science with age-old wisdom”

    Think Your Youth is Gone Forever?

    Think Again!

    You can recapture the zest for life that makes each day an

    opportunity for adventure and excitement.

    You can rid yourself of those nagging symptoms of old age that

    rob your body of its strength and vitality.

    You can feel young again!

Dear health-conscious friend,

    Remember what it was like when you were a young man?

    … Facing every day with energy and confidence

    … Bounding out of bed in the morning eager to engage whatever

    challenges and opportunities the day would bring

    … Feeling your body performing effortlessly on command on the

    softball field, the basketball court, the golf course, any arena or

    field of competition

    Enjoying the desire for your wife or lover (and being able to follow

    through)

    Setting a business or life goal knowing you could accomplish it.

    Think those days are gone forever? Well, think again.

    You can reclaim your youth!

    Hello, I‟m Art Franklin, president of Men‟s Health Inc., and I‟ve got

    good news for youyou can reclaim your youth!

    In a moment, I‟m going to tell you how you can stop the aging process, even reverse it, without having to buy expensive exercise equipment, modify

    your diet or alter your daily activities.

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 2 of 21

    Enticing to contemplate, isn‟t it? But first, let‟s look at the

    alternativedoing nothing to resist what doctors and other so-called health

    experts call the “normal” aging process.

    The Result of Doing Nothing: Herb’s Story

     Herb, age 60, did what many of us men do. He gave up and resigned himself to growing old. Once he was a take-charge, can-do guya dynamo! He was always busy, whether it was with business, sports, family, church or

    community activities.

     Over the last few years, however, Herb‟s become like a clock that‟s

    winding down:

     … He doesn‟t seem interested in anything.

     … He complains that his joints often ache.

     … He frequently suffers colds and headaches.

     … He doesn‟t sleep well.

     … He rarely indulges in any of his old activities because, he says,

     “They leave me tired.”

     … He‟s even lost interest in romantic activities.

     Compounding this sad state of affairs, Herb‟s also paralyzed by fears of worse possibilities the future might bringchronic pain, loss of mobility,

    some dread disease like cancer. To be blunt, Herbert has given up, passively accepting a fate he mistakenly views as inevitable. He‟s not just growing old; he‟s growing old too soon.

[INSERT the following boxed text near here, on left margin of copy,

    Helvetica Nueue, 12-point, plum-colored text:

    “None are so old as those who have outlived enthusiasm.” Henry David Thoreau

END QUOTE]

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 3 of 21

YesUnopposedTime Can Take its Toll on the Male Body

    Every day, our bodies have to work to enable us to do our jobs, keep up

    with our home lives and families, and participate in our other activities. But

    that doesn‟t mean we have to give in to the potential pitfalls of aging, such as:

    ? Fatigue

    ? Loss of muscle tone and strength

    ? Enlarged prostate

    ? Memory lapses

    ? Deteriorating vision

    ? Digestive problems

    ? Impotence

    ? And more!

     You don‟t have to be like Herb. You can fight back against Father Time.

    How? Here‟s where I need to introduce you to a friend of mine.

    Doctor Smith and the Secret of the Orient

Perhaps you‟ve heard of Dr. Malcolm Smith. Internationally recognized as an

    expert on men‟s health, he‟s also the director of the Martin Smith Clinic and

    Health Awareness Center in Delray Beach, Florida. You may have seen Dr.

    Smith on TV shows like NBC TODAY, ABC Nightly News, CBS Health

    Update, Dateline NBC and on CNN.

[INSERT photo of Dr. Smith in lab coat inside laboratory with lab

    equipment visible.]

    Of course, Dr. Smith wasn‟t always so well known. While pursuing his doctorate from Johns Hopkins University, Dr. Smith had watched his father,

    once a healthy and robust man, grow ever more listless, sluggish and

    apathetic.

    Victimized by the Western Diet

    He discovered that his father‟s physical and mental deterioration was due to the typical Western diet, a diet substantially composed of processed

    foods stripped of many essential nutrients.

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 4 of 21

    What‟s wrong with the typical Western diet?

    ? First of all, as a result of processing and the length of time it

    takes to get food to us, as well as storage conditions, the

    nutrients in our food are not stable. Did you know that lettuce

    loses 50 percent of its Vitamin C content each day it‟s stored at

    room temperature after picking? And scientists have found that

    when you eat a carrot you may be getting anywhere from 20 IU

    of Vitamin A (0.4 percent of the recommended daily allowance)

    to 6,000 IU (120 percent of the RDA).

    ? Secondly, the vitamins in the food we eat are not sufficient to

    prevent long-latency deficiency diseases. These are diseases that

    take many years to manifest themselves, such as heart disease,

    cancer, osteoporosis (bone loss) and Alzheimer‟s disease.

    Furthermore, new studies suggest that processed foodslow in

    many nutrients like B6, B9 (folic acid) and B12are firmly

    linked to these long-latency deficiency diseases.

    ? And thirdly, few people maintain a healthy, well-balanced diet.

    According to the federal Department of Health and Human

    Services, fewer than one in 20 Americans follow its established

    dietary guidelines, including the consumption of foods from all

    five major food groups: grains, vegetables, fruits, dairy products,

    and meat and beans.

    The result: According to both the American Medical Association and

    the U.S. Department of Agriculture, there’s no way of knowing exactly how

    much of any one nutrient you’re getting in your food.

[INSERT THE FOLLOWING BOXED TEXT, centered, Helvetica

    Nueue, 12-point, plum-colored text:

    The importance of vitamins

    Vitamins are sometimes referred to as the "spark plugs" of our human

    machine. They are required to do many things and their excess or depletion

    can lead to acute and chronic disease. This is why understanding vitamins is

    important in healthy aging. It has been estimated that almost one-third of

    elderly people have deficiencies in vitamins and important minerals.

     Medical University of South Carolina

    END OF BOXED TEXT]

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 5 of 21

    Once Dr. Smith understood the hazards of the Western diet, he made

    the decision to forego conventional medicine and explore the benefits of

    natural healing.

    A village with no old men?

    Dr. Smith took a sabbatical to China to research herbs used by ancient

    Chinese healers. While there, he wandered into a small town south of

    Shanghai named Linhai. Although the streets were busy, there were no old

    men in sight.

[INSERT photo of Linhai showing people on street]

    Dr. Smith was puzzled. Where were the old men? He took his question

    to the mayor, a robust man who appeared to be in his fifties, who was sipping

    tea at a table outside a café near the town market.

    The mayor swept his arm around the bustling square. “Right before

    your eyes,” he responded.

    When the mayor revealed that he was in reality 76 years old, the

    doctor quickly grasped why he‟d been confused. The reason he saw no older men in Linhai was because all of them looked and behaved like much

    younger men. Dr. Smith knew he‟d come to the right place to find his

    fountain of youth.

    The Most Effective Anti-aging Formula Possible

    It was in Linhaiafter analyzing the diets of these hearty eldersthat

    Dr. Smith first combined the vitamins, minerals and herbs that became the

    prototype for a powerful anti-aging formula. Although this early version

    proved capable of adding many of the important nutrients missing in the

    Western dietand indeed, immediately provided a boost to Dr. Smith‟s

    energy and vitalityhe believed a product with even more restorative power was possible.

    After two more years of research and trials, Dr. Smith finally satisfied

    himself that he‟d created the most effective anti-aging formula possible. He

    named it REJUVENATE?. No other anti-aging formula combines today’s science with age-old wisdom, solutions that have stood the test of time.

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 6 of 21

    How does REJUVENATE work? By replacing the essential nutrients

    your male body begins to lose as you grow older. Study after study has shown

    that by replacing these nutrients, one can not only slow the aging process,

    but begin reversing it. What are some of these nutrients?

    ? Important vitamins like Vitamin D that promote heart and

    prostate health

    ? Critical minerals like zinc that support testosterone and muscle

    growth

    ? Life-enhancing herbs like ginko leaf that boost your memory

    ? And super foods like Hydrilla that increase energy and muscle

    growth while suppressing appetite.

[INSERT the following boxed text near here, centered, Helvetica

    Nueue, 12-point, plum-colored text:

    Why does aging occur?

    Aging occurs when the body's cells die at faster rates than new cells

    are generated. People age prematurely because inadequate nutrition

    resulting from poor diet stimulates cellular destruction and increases the

    potential for obesity, diabetes, cancer and other chronic diseases.

    With improper diet, the body produces vast quantities of highly

    reactive oxygen molecules, known as free radicals. Free radicals attack

    healthy cells and accelerate the aging process.

     Families Online Magazine

    END OF BOXED TEXT]

    The Quick, Easy, and Safe Solution to Premature Aging

    You could replace essential nutrients by eating a lot more fruit, a lot

    more vegetables, a lot more meat, a lot more herbs, and by taking a number

    of limited-function vitamin pills. But who wants to eat that much? Or gain

    the weight that would go with it? Or take a variety of pills? Especially when

    there‟s no need to.

    Just three pills a day provide all the anti-aging nutrients your body

    needs to slow and even reverse the aging process. Because entirely vegetarian

    REJUVENATE is composed of whole-food ingredients that are quickly assimilated by the body, nutrient absorption occurs within minutes,

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

Dave Miller AWAI “live” assignment: High-potency daily supplement for men

    dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 7 of 21

providing immediate energy and strength-building. And because it contains

    no preservatives or bindersonly naturally occurring digestive enzymesREJUVENATE will not upset your stomach.

    Although most effective if taken prior to breakfast, REJUVENATE can

    be taken anytime during the day. The pills stay fresh and effective for

     yearsand they can safely be used indefinitely.

    Get Back Your Pep and Your Strength

    Imagine teeing it up on the first hole and knocking the ball a mile. Or

    skiing for hours on the most challenging of runs. When you‟re finished, you feel no pain, you‟re not worn out. You‟re looking forward to your next event.

[Insert photo of vigorous man in his fifties or sixties at top of ski run,

    preparing to descend.]

    Maybe you‟re going out to dinner and a show with that special person.

    You look forward to the evening with anticipation. You know you‟ll have the

    energy to handle whatever the occasion brings. A walk around the park?

    Dancing? No problem. And if things become intimate … well, you‟re ready for that too.

    But REJUVENATE isn‟t just about fuel for fun. It‟s about the vitality and confidence to achieve other ambitions as well. In the office …in the stock market …in leadership positions … in community and volunteer activities.

    You‟ll no longer think of yourself as wearing down, but rather revving up. You‟re not an old “beater” that needs a valve job. You‟re a new Corvette

    zipping down the highway of life. You‟ve been REJUVENATEd.

    More Energy and a Fitter Physique

    This is because REJUVENATE provides generous amounts of

    Vitamins A, C and D; a complex of amino acids; plus the herbs Siberian

    ginseng, dandelion leaf and root, and hawthorne berry. All have been proven

    by clinical studies to provide extra energy to the male body. In particular, a

    study published in the Journal of American Nutrition showed that men

    between the ages of 40 and 70 could jog on a treadmill an 35 percent longer

    after taking a daily dose of hawthorne berry for only one week. Call it rocket fuel for the blood.

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 8 of 21

    With REJUVENATE, you‟ll also experience an increase in muscle tone

    and strength. Who wants to be too weak to carry the groceries to the car or

    complete a remodeling project? The vanadium and zinc in REJUVENATE

    will make sure that doesn‟t happen. Both have been proven to promote

    muscle growth in studies performed by the medical schools of UCLA and the

    University of Washington.

    With the extra energy and muscle growth you‟ll experience with

    REJUVENATE, you‟ll naturally begin to tone up your body. Dr. Smith‟s own studies show a 10 percent increase in the ratio of muscle to body weight and a

    15 percent decrease in weight among regular users.

    A Boost for Your Love Life

    Let‟s face it. One of the common victims of the aging process is a

    vibrant love life. This can be a result of falling interest or an inability to

    perform—or both. Not very good for one‟s ego or his relationship with wife or

    partner.

    I hope you don‟t have this problem, but, if you do, REJUVENATE

    should take care of it. Speaking frankly, the sarsaparilla root in

    REJUVENATE will help you achieve harder, longer-lasting erections for

    more satisfying sex for you and your partner. (A recent article in the New

    England Journal of Medicine confirms the sexual potency of sarsaparilla root.)

    Your Ally Against Disease

     In addition to addressing the aging fears above, REJUVENATE:

    ? Helps prevent arthritis

    ? Shields the body from cancer, viruses and other disease-causing

    agents

    ? Acts as potent antioxidant for the heart, prostate, liver, brain,

    pancreas and immune system

    ? Detoxifies the liver and protects the body from environmental

    toxins (controls toxic reactions)

    ? Improves immune-system function

    ? Increases glucose tolerance

    ? Enhances cell metabolism and organ function

    ? AND MORE!

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 9 of 21

    Avoid These Inconvenient or Embarrassing

    Aspects of Aging

    It isn‟t only disease that concerns the aging male. Some of the effects of

    growing older are inconvenient, even just plain embarrassing: fading vision,

    indigestion, mental confusion and frequent urination, for example.

    REJUVENATE combats these effects by providing:

    ? Vitamins A and C to help keep your eyes clear and your vision

    keen.

    ? Siberian ginseng root for a healthy digestive tract.

    ? A combination of choline, hawthorne berry, and ginkgo leaf to

    keep your mind sharp.

    ? Vitamin D, iron, zinc, potassium, selenium and sarsaparilla root

    to help shrink your prostate and cut those trips to the bathroom

    (as well as help protect you from prostate cancer).

[INSERT the following boxed text near here, centered, Helvetica

    Nueue, 12-point, plum-colored text:

What is Successful Aging?

    ? Good health, low risk of disease and stability

    ? High mental and physical functioning

    ? Active engagement with life, an active life

    “Successful Aging: The MacArthur Foundation Study,” 1998.

    END OF BOXED TEXT]

    The Superior Solution

    Hopefully, you‟re becoming convinced that the benefits I‟ve been describing are for you. But you may be thinking “Why REJUVENATE? Aren‟t

    there other male supplements that do the same thing?”

    Granted, there are a lot of other supplements out there, even some,

    like REJUVENATE that are aimed at the specific needs of the aging male

    body.

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

    Dave Miller AWAI “live” assignment: High-potency daily supplement for men dphilipmiller@comcast.net REVISED Final after Will Newman critique

    (425)557-9496 Page 10 of 21

    But none of them contain the array or precise formulation of age-fighting nutrients that REJUVENATE doesa combination powerful enough

    to help you shed five, 10, even 20 years from your body’s physical age.

    Made for Maximum Absorption of Nutrients

    A look at how REJUVENATE is made gives us a better idea of why it‟s so effective. Each vitamin and mineral in the formula is harvested, using a

    proprietary process, from nutrient-dense, super-potentiated (i.e., highly

    powerful) plants. You could call them “energy blasters.”

    The plants are grown hydroponicallyin glass-lined steel tanks

    containing a broth of plant nutrients, but not soilyielding the purest and most concentrated form possible of each ingredient in REJUVENATE.

    The source of each nutrient is, in most cases, a single-celled plant

    perfectly suited for the particular nutrient. The body assimilates nutrients in

    this form best because these nutrients are identified immediately by the body

    as life-giving food rather than “foreign” nutrients.

    Whole-herb Extracts and “Green Superfoods”

    Protect and Provide

    Herbs such as Siberian ginseng root, guta kola leaf and hawthorne

    berry provide antioxidants that help fight the damaging effect of roaming free

    radicals in the body. These can cause cells to mutate and become cancerous or die.

    Because REJUVENATE uses whole-herb extracts, you get the benefit

    of the full spectrum of each plant’s nutrients. (REJUVENATE contains only

    herbs classified by Chinese herbal medicine as “superior” for the overall

    strengthening effects on the body‟s entire system.)

    Furthermore, REJUVENATE includes “green superfoods,” plants

    especially high in chlorophyll content. According to the Nutrition Action newsletter, “the term superfood is used to describe a food that is naturally

    concentrated in vital nutrients, enzymes, amino acids and a myriad of

    beneficial food compounds necessary for optimal health.”

    Men‟s Health, Inc. ? 442 Beach Drive ? Delray Beach, FL 33483 USA

    TOLL FREE: 1-800-123-4567

    Email: www.REJUVENATE.com

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