DOC

Andrew Beebe Interview

By Robert Ramirez,2014-05-20 16:30
16 views 0
Andrew Beebe Interview

    www.theflip.net

    An Extended Conversation with Donna Prizgintas

    (The complete Flip interview, with only minor edits, not found in the book)

    [NOTE: bio sources, for your reference delete before posting]

http://www.naturalfoodsmerchandiser.com/ASP/articleDisplay.asp?strArticleI

    d=1233&strSite=NFMSITE&Screen=CURRENTISSUE

    Donna Prizgintas

    Biz background: Prizgintas started in the natural foods industry

    cooking in a restaurant in Philadelphia in 1972. She was the

    founding chef for the Painted Turtle Camp, the first of Paul

    Newman’s Hole in the Wall Gang Camps to serve organic food. In

    addition to cooking for celebrities, she coordinates culinary events

    for environmental organizations, including The Environmental Media Institute

    and The Land Institute.

    Claim to fame: ‚There are two events of which I am very proud: cooking for the

    annual [Natural Products Expo West] fund-raiser for Organic Farming Research

    Foundation and introducing the Environmental Media Association to the concept

    that ‘eating is an environmental activity.’ We created its annual organic star-

    studded event feeding 1,000 Hollywood industry members organic food

    prepared by the most creative chefs in Los Angeles.‛

http://www.deliciouslivingmag.com/magazine/index.cfm?fuseaction=article&i

    ssueID=84&articleID=1931

    Culinary director and private chef Donna Prizgintas cooks for Hollywood clients and

    organic food and wine events, including the Environmental Media Association and the

    Organic Farming Research Foundation. She believes strongly in preserving the family

    meal tradition she knew growing up in Galesburg, Illinois, and she encourages her clients

    to eat healthy meals created in an environmentally sound way. She's working on her first

    cookbook.

? 2006 Jared Rosen and David Rippe 1

    www.theflip.net

Donna Prizgintas is a renowned chef and advocate of natural foods. She has

    catered such large and prominent events as the Environmental Media

    Association (EMA) Awards and the Organic Farming Research Foundation’s

    annual Natural Products Expo. She has also served as personal chef to Paul

    Newman and other discriminating celebrities. Donna’s focus is on delicious, simple fare, healthy lifestyles, and fresh, organic foods. She has contributed to

    such magazines as Delicious Living and is currently compiling her first cookbook.

We asked Donna how she came to be known as the ‚Organic Chef to the Stars.‛

    According to Donna, ‚I grew up in a small town in the Midwest. I was always

    very interested in food and agriculture and consciousness; I practically grew up

    with the organic food industry. This is how I eat. Over the years, I’ve done a lot

    of research into things I wanted for my family. Then I’ve leveraged that in my

    professional life. My clients are celebrities, but they’re also families with young

    children. So their issues are really the same.

    ‚When I moved to Los Angeles sixteen years ago, I was a single mom and my best skill was cooking. Although I have many fabulous friends who are

    restaurant chefs, I’m not a restaurant chef, and I don’t want to be a restaurant

    chef. Instead of cooking a plate of food, I like to cook for a person or a set of

    people. So I just went to a domestic agency, and the first job I got was with Sally

    Fields.‛

We asked if her clients have typically been seeking an organic chef, or if she has

    had to convert them to the benefits of organic foods. Donna replied, ‚I always

    tell my clients, ‘I will cook you anything you want. But I use organic product.’

    Generally, their response has been, ‘As long as it tastes good, buy whatever you

    want, Donna.’ With these clients, cost is not really an issue. They just want what

    they want. If they want carrot soup, they get organic carrot soup. The best I can

    find.

‚My true specialty is sourcing. I know enough about agriculture to understand

    what the differences are say between grass-fed beef, natural beef, and organic

? 2006 Jared Rosen and David Rippe 2

    www.theflip.net

beef. I’m a very conscientious shopper, and I spend a lot of time learning and

    understanding and keeping current with agricultural as well as nutritional

    information. A lot of times these are separate fields. Agriculture

    environmentalists are doing one thing. Nutritionists are doing another thing.

    Chefs are doing something else. I’ve put myself in all three worlds because –

    holistically this is all one package.

‚Everybody has a different concept about what’s healthy. And generally, after

    I’ve had a client for a certain time, there is a shift. I’m not heavy on education

    until the client asks questions. They see the products that I bring in. They see

    the labels. They certainly see their food bill, and they know where I’m shopping.

    But I don’t try to convert them into vegetarians or anything. I give them what

    they want.‛

Is this also true of your corporate clients? ‚I’ve had to sell some of them. When

    Debbie Levine became executive director of EMA, she attended an Organic

    Farming Research Foundation luncheon that I did in L.A. I told her, ‘I think

    EMA should be doing this, too,’ and she agreed. So, we did this big event.

    Earthbound Farms came, and we decorated the entire thing like a farmer’s

    market. They brought a whole semi of produce and it was gorgeous. We had

    really good chefs with really good organic product, and we made that part of the

    EMA presentation. It has been very successful for them. They’ve earned a

    reputation for having the best food of any fundraiser in townand it’s all

    organic.‛

Does healthy eating imply vegetarianism? Debbie reflected, ‚One of the

    advantages of becoming a vegetarian is that it gets you out of the meat-and-

    potato, mainstream mindset. It introduces you to grains and other products that

    are rarely included in the American diet. So, in that sense, it can be a remarkable

    life change.

‚The term ‘healthy eating’ often evokes some mix of organic, vegetarian and

    ‘local grown.’ Unfortunately, the practical reality is that it’s almost impossible to

? 2006 Jared Rosen and David Rippe 3

    www.theflip.net

do all three in today’s world. There is a couple up in Seattle writing a column

    called ‘The Hundred Mile Diet.’ They try to eat only produce grown within a

    one hundred mile radius. They had been vegans, but they soon discovered that

    you can’t really be a vegan and do that. Where is your tofu coming from? Where are the soybeans coming from? In most areas, the combination of ‘buy

    local’ and veganism is not sustainable. Not with the current state of food

    production and distribution.

    ‚Organic agriculture is becoming big business. For the last several years, it has experienced a twenty-percent plus growth rate, whereas conventional

    agriculture has pretty much flat-lined. Everybody in the food business is looking

    at those numbers and licking their chops. That’s good news and bad. It has been

    a hard thing for the founders of organic agriculture to deal with, because now

    there are huge organic agricultural interests like Earthbound Farm and Tao

    Organics. These guys are really big mono-crop farmers, applying organic

    techniques to industrial agriculture. In some respects, that’s a marvelous thing.

    They are raising awareness and greatly increasing the availability of organic

    products. Plus every acre in organic production is that much less pesticide

    finding its way into the earth and into our food and water supplies. But a lot of

    smaller organic producers are very unhappy with the federalization of the

    organic standards. When larger producers get into the business, it tends to drive

    down the organic premium that keeps small farmers in business. That worries

    the Farm Aid people; their whole focus is on preserving small family farms and

    local diversity.

‚People need to realize that ‘organic’ is an agricultural production methodology.

    ‘Buy local’ is a distribution philosophy. You’ve got two issues here. It is easy to

    confuse them, though, because initially only small farmers produced organically.

‚I guess I should say ‘farmers and ranchers.’ Organic techniques are a way to

    make all foods and food production healthier. It’s not just about fruits,

    vegetables and grains. Take beef, for example. We’ve only been grain-feeding

    cattle for about the last one hundred years, as a way to put extra poundage on

? 2006 Jared Rosen and David Rippe 4

    www.theflip.net

    them. That’s not good for the cattle, and it’s not good for humans. It adds unhealthy saturated fats to the meat that we then ingest. Cattle are meant to eat

    grass. Grass-fed beef has a different fatty acid profile. It is actually much

    healthier for us and doesn’t present the same cholesterol problem.

‚Grass-feeding is also much healthier for the cows and the land. There are many

    spectacular examples of old mining sites being reclaimed simply by rotational

    grazing of cattle. The cattle’s hooves break the topsoil, allowing moisture to

    penetrate better. And they’re also grinding in their dung, which is fertilizer.

    Environmentally speaking, these lands can be best managed with cattle on them

    and should never be put into grain production.

‚Milk is another example. I suspect that a lot of what we label ‘lactose

    intolerance’ these days is not true lactose intolerance. Clearly, a certain percent

    of the population has a genuine milk allergy. But the pasteurization and

    homogenization of almost all dairy products today causes them to be very un-

    natural products. I would not be surprised if many people who have allergic

    reactions to processed dairy could safely eat a less processed form.

‚Homogenization changes the fat structure in the milk, making the fat molecules

    smaller so that they remain evenly dispersed throughout the milk. It’s a process that was created to address distribution problems a sanitation issue that was

    handled one way, and could be handled a different way if we changed the

    paradigm. As is often the case in the food industry, homogenization and

    pasteurizing mostly benefit the producer. They certainly do not benefit the

    consumer nutritionally. Any really fabulous cheese-maker will tell you that the

    natural enzymes in raw milk make better cheeses. Yet raw milk is illegal in most

    states. There are currently quite a few groups trying to get those laws changed.‛

We asked if Donna sees organic becoming ‘hip,’ and whether the phenomenon

    appears to be global or local. She laughed, ‚Although people think L.A. is so

    fabulously hip, hip and conscious are two different things. Fortunately,

    sometimes there’s an overlap. At the global level, people are waking up to the

? 2006 Jared Rosen and David Rippe 5

    www.theflip.net

problems in our environment. They’re realizing that we can’t continue to deplete

    or contaminate the resources in one area and just move on to another. We don’t have any places left to move on to, so we’re either going to solve this problem or

    we’re not.

    ‚What I love about dealing with food is it’s a non-expendable thing. If we all had to, we could live without VCRs. But we all require water, air, and food.

    Wendell Barry says that eating is an agricultural activity. I like to say, ‘Eating is

    an environmental activity.’ The most effective, immediately personal way that

    we can be good environmentalists is to change our food buying habits. Even if

    we’re just going to Whole Foods or Safeway and buying organic carrots – not

    only is that better for us, it’s better for the environment.‛

    ###

The Flip, by Jared Rosen and David Rippe, illuminates a clear path to

    a vibrant enlightened world where millions of people already live and

    thrive. It describes in vivid detail and real examples evidence of an

    upside down world in decay and a Right Side Up world of authentic

    beings bright with possibility.

    The Flip is an owner’s manual for the twenty-first century full of

    insights, conversations with recognized experts, thought leaders, and

    visionaries, and actionable exercises and tips you can use to begin

    your own personal flip.

? 2006 Jared Rosen and David Rippe 6

    www.theflip.net

To read more about The Flip and additional interviews from other

    luminaries, experts and bestselling authors, please visit

    www.theflip.net

    The Flip is available at your local bookstore or online at Amazon.com,

    Barnes & Noble, Joseph-Beth, and Borders.

? 2006 Jared Rosen and David Rippe 7

Report this document

For any questions or suggestions please email
cust-service@docsford.com