By Tracy Payne,2014-05-14 06:01
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    2014 Vanderbilt Lane, Unit #5, Redondo Beach, CA 90278

    310.776.0901 (cell), Ken Nagdev


    A director level web Product Management position in the LA area which will provide professional growth in Product Management

    and Marketing while utilizing my deep experience in Web Project Management and Production


    A qualified and proven manager with over 14 years experience including:

    ? Product Management ? Web Information Architecture ? Business Analysis ? Project Management ? Content Management ? Software Development (SDLC) rd? Web Production ? Process Development and Operations ? 3 party vendor / services management Goal-oriented strategic contributor with strong leadership capabilities and experience working cross-functionally with all departments in the organization. Creative, organized, and highly motivated individual with a wide breadth of skills and very successful track record. Extensive experience directing multiple complex projects from concept to production in a dynamic, fast-paced environment.


    Product Management

    ? Devised and managed several online products and product features from concept, analysis, design and development, to

    implementation and ongoing growth

    ? Some product contributions have yielded over $9 million in incremental annual revenue. Other enhancements raised product

    quality and brand perception in the marketplace or improved operations by over 70% efficiency and increase in productivity

    ? Managed the following products:

    ? Online Lead Generation in the highly competitive home refinance loans marketplace

    ? Adventure Travel B2C Aggregator/Lead Generator and B2B Application Service Provider

    ? Sporting Goods B2B Exchange and B2C Portal

    ? Online B2C Retail Comparison Shopping Merchandising, Sponsorships, and Content Management

    ? Financial Services B2C Marketing and B2B Sales Support

    ? Greeting Cards personalization and e-commerce site

    Project Management

    ? Managed projects with budgets in excess of $2 million, headcount over 20 resources, durations over 18 months, and yielding $4

    million in annual net contribution

    ? Participated in strategic planning of product roadmaps, project prioritization, and project portfolio management

    ? Key contributor to the creation, organization, and refinement of a PMO, its processes, and operations

    ? Managed and trained resources in the requirements gathering and documenting process for numerous organizations and projects

    ? Developed the standards and templates for Business Requirements Documents (BRD) and Functional Specification Documents

    (FSD) at several organizations


    Bachelor of Electrical Engineering

    University of Delaware

    May 1992


    Senior Product Manager March 2004 Present, an Experian Company Santa Monica, CA ? Managed product (online leads) quality, the primary market driver, controlling over 60% of total product volume through

    marketing, product segmentation, real-time data verification, and other methods delivering enhanced product versions and

    positioning against competition

    ? Managed the implementation of numerous product enhancements to achieve over $20 million annually in new revenue and cost


    ? Contributed to Sales strategies and Marketing optimization for the „Premier‟ product

    ? Managed the enhancements of a “blind A/B testing” framework to measure and evaluate, with high statistical accuracy, the

    resulting metrics of site changes in terms of conversions, usability, and incremental revenue

    ? Contributed to the analysis and prioritization of projects based on the company‟s operating levers ? Key contributor in the creation of the Project Management Office and the associated operations, processes and standards

    2014 Vanderbilt Lane, Unit #5, Redondo Beach, CA 90278

    310.776.0901 (cell), Ken Nagdev


     Project Manager July 2003 January 2004

    Irvine Technology Corp Santa Monica, CA

    ? Managed the design of workflow enhancements for a web-based central title and escrow order processing system

    supporting international operations.

    Senior Systems Analyst May 2003 July 2003

    Countrywide Home Loans Calabasas, CA

    ? Coordinated development of enhancements to the Platinum website. Platinum is Countrywide‟s extranet where closed

    loans are priced & sold to Countrywide for distribution to the secondary market.

    Project Manager July 2001 October 2001 th20 Century Fox Entertainment Century City, CA

    ? Managed development, QA, issue tracking and resolution of over 60 financial reports and data entry screens for the new

    International TV Distribution system

    Web Producer / Analyst November 2001 February 2003 Jackson National Life Santa Monica, CA ? Coordinated cross-functional teams (Marketing, Project Management, and IT) and Business Units (Corp Comm, HR, etc.) to

    establish the benchmark and standards for the design, layout, and content management of the corporate intranet ? Producer and Information Architect contributing to redesign of a new customer-focused web site conveying a stronger JNL

    brand identity and marketing message while delivering greatly enhanced functionality and usability

    Producer of Merchandising, Sponsorships & Consumer Content September 2000 March 2001 Marina del Rey, CA ? Managed Marketing, Sales, Legal, GUI Design, Creative, Content Creation, and Engineering to schedule and implement all

    major sponsorships and merchandising initiatives

    ? Assisted Sales & Marketing and Legal in meetings with large sponsors to provide product expertise

    ? Collaborated with Marketing to determine merchandising and sponsorship Product features, selling points, and revenue streams ? Managed the complete redesign of the Consumer site, which included increasing monetization, converting to a scalable and

    flexible relational data model, front and back-end engineering, layout, usability, and QA

    ? Defined Merchandising process flows and managed the daily content publication operations

    ? Managed new online product development pertaining to Consumer Merchandising and Sponsorships

    Director, Product Management January 1998 May 2002 th11 Hour Concepts Manhattan Beach, CA ? Managed products for 3 Internet start-ups, including conception, analysis of market and competitive landscape, and

    development of the product roadmaps:

    ? a consumer site dedicated to the Adventure Travel Industry.

    ? ASP services to Adventure Travel Outfitters

    ? a complete online end-to-end solution for managing and outfitting municipal, high-school, and

    college sports teams

    ? Co-authored and implemented the Business and Marketing Plans defining the strategic direction of the company ? Devised online strategies and initiatives to establish Brand Identity and Marketing objective

    ? Managed all online product development and designed each site‟s entire information and data architecture Senior Consultant April 1993 - September 2000 Computer Sciences Corp. El Segundo, CA ? Participated in over 20 projects across various industries in both team and individual environments fulfilling Product Manager,

    Project Manager, Business Analyst, Systems Analyst, Programmer and Data Analyst roles for the development of such systems

    as Order Entry, Inventory Tracking, and Sales Force Modeling

    ? Leveraged this broad experience base to lead the Product Management, UI design and development of several Internet and

    Intranet sites for clients including: DuPont Y2k site, Sun Microsystems,,,

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