ERIC MICHAEL OGANESOFF
2000 – Present President and CEO, TracerNET, Chantilly, VA – A venture backed software and hardware
company offering enterprise level wireless mobile asset management solutions for commercial fleets
(client/server software, ASP services and in-vehicle telematic devices).
? Developed the core business strategy and market positioning to take the company from
minimal revenue and one customer to recognized market leadership and a $5 million
revenue run rate within 18 months.
? Developed a market leading software and hardware platform strategy resulting in rapid
solution development and multiple products over a wide range of wireless data networks.
? Key customers included many large US companies like GE Appliance Service, Florida Rock
1999 – 2000 Chief E-Market Strategy, Louisiana-Pacific Corporation (LP) – Led a senior executive task force
to determine the corporate e-commerce strategy during the “dot com” phenomena. Last year of a three
year commitment to LP (see below).
? Devised an in-depth industry wide e-market strategy for commodity forest products.
1993 – 1999 Chairman, Chief Executive Officer and Founder, GreenStone Industries, Inc., Bethesda, MD
The country’s largest and fastest growing specialty fiber manufacturer with nine manufacturing
facilities across the country. Sold to LP in 1997.
? Devised and lead the execution of the company's consolidation strategy.
? Lead the company's successful IPO in 1994.
? During the first 15 months of operations acquired seven companies. Two of these
acquisitions were made simultaneously with the company’s IPO.
? Annual sales grew from $14 million to over $65 million during the first 3 years of operation.
The company is now over $100 million in revenue.
? Led the negotiation to sell the company to Louisiana-Pacific Corporation in 1997 at a stock
price over 50% higher than the most recent trading average.
1989 – 1993 President, Washington Resources Group, Inc. (WRG), Rockville, MD. A diversified holding
company with a total of 22 operating subsidiaries and high-tech venture investments. WRG was an
autonomous investment and diversification entity for WGL ($750 million public company).
? Directed growth strategies in numerous portfolio companies and the turnaround of several
subsidiaries, for example:
- Directed a successful turnaround of American Environmental Products, a
manufacturer of environmental products.
- Revived a declining home services and products subsidiary ($20 million in revenue).
For the first full year of changes the revenues and earnings increased by 20% and 46%
respectively. Achieved and annual ROE of over 100%.
- Devised and led the strategy to successfully enable an MBO of a profitable $25 million
in revenue subsidiary resulting in an attractive return.
- Managed several high technology investments (i.e., direct investments and funds .. see
below), many of which realized significant growth.
ERIC MICHAEL OGANESOFF
1987 - 1989 Vice President, Investments, Washington Resources Group, Inc., Rockville, MD. Developed
and managed WRG's high-tech venture capital portfolio and new business start-up operations. Co-led
or assisted with over $70 million in financings for emerging companies.
? Actively managed ten technology based venture capital portfolio investments and was an
active member of the board of directors of several companies participating in the areas of
medical imaging services, information systems, advanced materials, software and
digital signal processing. Provided executive management for several situations that
resulted in improving and solidifying strategies and operations.
1986 - 1987 Vice President, Business Development and Information Products, National Information
Utilities Corporation, Vienna, VA
? Directed strategic planning and managed efforts to acquire financing for this start-up
information services and microcomputer systems integration company focusing on
educational products. Successfully negotiated electronic distribution contracts with
numerous software and database publishers representing over two hundred products.
Developed the business plan used to successfully attract investors.
1984 - 1985 Manager - Business Development, PEPCO Enterprises, Inc., Washington, DC
? Investigated and prepared business plans for new ventures in communications,
information services, and security services.
1983 – 1984 The White House - Executive appointment as Special Assistant to the Associate Administra-
tor - Office of Space Flight - National Aeronautics And Space Administration - President's
Commission on Executive Exchange, Washington, DC
? Directed the effort to develop NASA's first strategic international marketing plan for the
space shuttle. This plan was designed to achieve a 70% market share of worldwide
commercial payloads while fulfilling political requirements and national policy. The plan
included customer sales and pricing strategies and recommendations regarding NASA's
involvement in insurance, financing and countertrade. Lead the effort to submit the plan
? Participated in regular briefings with cabinet officials, congressmen, senators and
administration officials regarding current issues. Extensive international exposure through
official Western and Eastern European meetings and conferences with high level political
and business leaders.
1972 - 1983 Marketing Management, Engineering Management and Project Engineering, Pepco,
EDUCATION: BSEE, University of Maryland. MBA, Southern Illinois University.
OTHER: Presidential Commendation from President Reagan – 1984
E&Y Entrepreneur of the Year: Greater Washington Area Finalist - 1997
Interests: Family (three children), computers, tennis, sailing, music, golf.