By Troy Powell,2014-05-14 02:38
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    thMEDIA RELEASE 29 January 2009

    MDDA CELEBRATES FIVE YEARS OF SUCCESS In its five years operational, the MDDA (a statutory development agency for promoting,

    supporting and ensuring media development and diversity, set up as a partnership

    between the South African Government and major print and broadcasting media

    companies, in terms of the MDDA Act No. 14 of 2002) has made its mark in developing and diversifying the media landscape, through the guidance of the MDDA Board, the

    dedication of management and staff, and the adherence to the dictates of the Public

    Finance and Management Act.

    Highlights of success:

    ? Setting up of organization and systems in 2003 as well as moving into new

    premises in 2006;

    ? Developed set of regulations to govern MDDA;

    ? Developed and instituted effective organizational policies;

    ? Maintained the ongoing review of organization, systems, procedures and


    ? Grown its human resource capacity to 22, recruited and filled in all staff

    vacancies to run the affairs of the organization;

    ? Finalized funding agreements with government and funders;

    ? Made the first funding decision in January 2004;

    ? Expenditure of approximately R73m by January 2009 for 229 media

    projects. These range from community radio, community TV, community

    newspapers, magazines, small commercial newspapers, etc. throughout

    the country;

    ? More than 39 of these projects did not exist prior to the establishment of the

    MDDA grant funding;

    ? Provision of bursaries to more than 49 different radio and print managers;


    ? Placed MDDA on the public agenda and raised public awareness about

    media development and diversity;

    ? Received international recognition as a unique public, private partnership to

    support media development and diversity;

    ? Developed staff in areas such as Project Management, Financial

    Management, Financial modules, Secretariat, Business writing skills,

    supervisory management, advocacy training, etc.; Developed capacity in

    Monitoring and Evaluation, Project management; records management,

    financial management and risk management. Working as a team internally;

    ? Evaluated MDDA organizationally after 4 years of operation;

    ? Continuously reached its disbursement target.

    Challenges ahead:

    General growth in the sector demands a strong well-resourced funding agency. Currently

    we receive more than R150m worth of applications, which means without increased

    funding, the Agency will fail to support initiatives aimed at giving meaning to the noble

    objects of the MDDA Act and promotion of access to media to all as envisaged by the

    Constitution Act of 1996. The MDDA support is needed on an ongoing basis in

    underdeveloped areas, as sustainability of some projects is reliant on development of

    those areas.


    All of the MDDA achievements over the last five years have been made possible by the

    assiduous dedication, passion, commitment and positive contributions of the board of the

    Agency, management, staff and constant support from its funding partners and

    collaboration with its social partners.

    The Agency as it celebrates, take the opportunity to thank the Government (whose

    valuable support for the Agency through GCIS and the Presidency has made its work

    manageable) and the funding partners of the MDDA [SABC, Primedia Broadcasting,

    MNET, Kagiso Broadcasting, MIDI TV, Media 24, CTP, Independent Newspapers and

    AVUSA]. We look forward to renew our funding agreements with all partners in 2009,

    strengthen our relationship and work together towards ensuring that each and every

    South African citizen has access to a choice of a diverse range of media.

    Issued by:

    Lumko Mtimde, Chief Executive Officer For further information please contact: Hariet Mhlanga at (011) 726 3336

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