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    COLLEGE OF MANAGEMENT HUST MIS 01010105 Teacher : Wangkan Sep ,2004

    Tele: 87543842 (O) 62559775 (H)

    Office: 606#, Yifu Science & Technology


    Web Site

    Credits: 2.5 (40 periods)


    The purpose of this course is to describe what EC is; how it is being conducted

    and managed; and its major opportunities, limitation, issues, and risk. Electronic

    commerce is an interdisciplinary topic and, therefore, it should be of interest to

    managers and professional people in any function area of the business world. Content

    The course is structured around notion that EC applications require certain technological infrastructure and other support mechanisms. The applications are divide into b2b, b2c, and intrabusiness. The infrastructure is the areas of hardware,

    network, and software. The support services range from secured payment system to

    communication standard and legal issues.


     Efraim Turban, Jae Lee: ELECTRONIC COMMERCE Beijing: Higher Education

    Press , 2001.


    Paper 50 %

    Test 50 %

     100 %


    st1 An overview of the entire book and some of its terminology th(Feb. 201-2)

    Reading: PPT, Material

    Content-chapter 1 nd2 The fundamentals of EC nd(Feb. 22 3-4)

    Reading: PPT, Material

    Content-chapter 1 rd3 Business models of electronic marketing, critical success factors of direct marketing and electronic intermediaries, the typical products that sold well in the electronic market

    th ( Feb. 243-4)

    Reading: PPT, Material

    Content-chapter 2 th 4The reactive strategy of traditional department stores, electronic commerce should always target global markets, the consumer’s shopping procedures on the

    Internet, the types of aiding-comparison-shopping devices, the impact of EC on

disintermediation and re-intermediation in retailing

    th . 271-2) (Feb

    Reading: PPT, Material

    Content-chapter 2 th5 The essentials of consumer behaviours, the characteristics of Internet surfers

    and EC purchasers, the process of consumer purchasing decision making, the way companies are building relationships with customers st (Mar. 13-4)

    Reading: PPT, Material

    Content-chapter 3 th6 The implementation of customer servicethe consumer market research in EC the role of intelligent agents in consumer applicationsthe organizational buyer behaviour model

    rd (Mar. 33-4)

    Reading: PPT, Material

    Content-chapter 3 th7 The objectives of Web advertisement, the major advertisement methods used on the Web, various Web advertisement strategies, various types of promotions on the

    Web, the benefits of push technology and intelligent agents th (Mar.63-4)

    Reading: PPT, Material

    Content-chapter 4 th8 The major economic issues related to Web advertisement, the issues involved in measuring the success of Web advertisement as it relates to different ad pricing

    methods, Compare paper and electronic catalogs and describe customized catalogs, Web advertisement implementation issues th (Mar. 8 3-4)

    Reading: PPT, Material

    Content-chapter 4 th9 How broker-based services are performed online, online travel tourism services and their benefits, the impact of EC on the travel industry, the online job market, its drivers and benefits, the electronic real estate market, how stock trading is done online and its benefits th (Mar. 103-4)

    Reading: PPT, Material

    Content-chapter 5 th10 Cyber banking, implementation issues of online financial services and its

    future, electronic auctions, their benefits, implementation, and impacts, some innovative applications in the service industries, the future of intermediaries and their

    role in cyberspace th (Mar. 131-2)

    Reading: PPT, Material

    Content-chapter 5 th11 Distinguish between B2B and B2C, the relationship between B2B and

    supply chain management, the categories of B2B models and architectures, typical cases of Supplier, Buyers, and Intermediary-Oriented Market Places, the current and next-generation characteristics of B2B Electronic Commerce th (Mar. 153-4)

Reading: PPT, Material

    Content-chapter 6 th Distinguish between VAN-based an Internet-base EDI, the role of 12

    Just-In-Time in B2B Electronic Commerce, how software agents can facilitate

    communication between sellers and buyers, how marketing is done in B2B th (Mar. 173-4)

    Reading: PPT, Material

    Content-chapter 6 th13 The relationship among the Internet, an intranet and an extranet, the role of firewalls for intranets and extranets, the functions of intranets, the applications of intranets, the industries that use intranets, typical cases of intranet applications th (Mar. 201-2)

    Reading: PPT, Material

    Content-chapter 7 th14 The key element of extranets, the key technologies for tunneling, the applications of extranets, typical industries that use extranets, the business models for extranet applications, the concept of embedded extranets nd (Mar. 223-4)

    Reading: PPT, Material

    Content-chapter 7 th15 The typical electronic payment systems for EC, the security requirements for safe electronic payments, the typical security schemes used to meet the security

    requirements, the players and procedures of the electronic credit card system on the

    Internet, the relationship between SSL and SET protocols th (Mar. 243-4)

    Reading: PPT, Material

    Content-chapter 8 th16 The relationship between electronic fund transfer and debit card, the characteristics of a stored value card, the types of IC cards used for payments, the characteristics of electronic check systems th (Mar. 27 1-2)

    Reading: PPT, Material

    Content-chapter 8 th17 The process of formulating EC strategies , the issues involved in EC implementation planning and the key management issues in the strategic planning th (Mar. 29 3-4)

    Reading: PPT, Material

    Content-chapter 9 th18 The role of intelligent agents in the strategic perspective and Characterize how the strategic planning evolves throughout the business cycle

    st (Mar. 31 3-4)

    Reading: PPT, Material

    Content-chapter 9 th19 The protocols underlying Internet client/server applications and the functions and structures of Web browsers and servers

    rd (Apr. 3 1-2)

    Reading: PPT, Material

    Content-chapter 10 th20 The functional requirements for online selling and what are the

     the ways in which specialized services and servers that perform these functions,audio, video and other multimedia content are being delivered over the Internet and to

    what business uses this content is being applied th (Apr. 5 3-4)

    Reading: PPT, Material

    Content-chapter 10


    1 宋远方、姚贤涛,电子商务,电子工业出版社,2003

    2 玛丽莲?格林斯坦等:电子商务:安全、风险管理与控制(英文版). 机械工业出版社,


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