Christopher D

By Ruby Morales,2014-05-13 13:38
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Christopher D

    Christopher D. Spence

    H:(972) 678-1746 • M: (972) 898-5916 • •


    ? 15 years of experience with hands-on creative design and creative management for some of the most well known

    brands in the world including The Walt Disney Corporation, Tommy Hilfiger, British Airways, the NFL, Verizon,

    NCAA Basketball, ESPN The Magazine, DirectBuy, Countrywide Financial, Cerner and many others. Non-Profit

    clients include Feed The Children, Jane Goodall Institute, Joel Osteen Ministries, Creflo Dollar Ministries, Benny

    Hinn, and other top ministries throughout the US, Europe and Africa.

    ? 8 years of experience in marketing products and services, brand building, strategic planning, market research,

    media buying and management, and tracking ROI in both online and traditional media.

    ? 10 years of experience in senior-level leadership roles; managing creative and software professionals, budgets,

    departmental operations, motivation and team building.

    ? 15 years of experience with all phases of production for print and broadcast mediums in both agency and

    corporate settings.

    ? 9 years of high-end web site design, software function and flow, and UI development. Duties have extended to

    graphics and interactive production, project management, requirements documentation, and management of

    offshore and local outsourced resources as well as internal development teams.


Cross MediaWorks (formerly Affiliated Media Group.) Dallas, TX April 07 Present

    Interactive Creative Director

    ? CMW is a conglomeration of 6 media and advertising agencies wholly owned by the parent company (CMW) and

    operated independently. I headed up the Interactive/Web Department, which serviced all 6 companies and their

    clients as well as all corporate initiatives.

    ? Management duties included; all creative and web development teams, outsourced development teams (including

    offshore), departmental operations, outside vendors, campaign budgets, online media placements, department

    budgets, and all other day-to-day department business.

    ? Extensive client interaction and presentation from new client proposals and sales to relationship development with

    existing clients. Also managed projects for the agency's top clients from creative concepts to final production.

    ? Developed and managed 7 corporate sites plus a corporate intranet built around a PHP/MySQL content

    management system.

    ? Designed and developed client web sites of all types and budgets and web-based campaign materials including

    landing pages, rich banners, social media, interactive presentations, and web-based video spots.

    ? Managed all client and internal online marketing efforts including pay per click (PPC), online media placement,

    search engine optimization (SEO) and search engine marketing (SEM).

    ? Designed and managed other media projects for top clients including print, outdoor, TV and radio.

    Key Accomplishments: Doubled my department’s revenues in my first year while maintaining an average profit margin of web projects of over 70% by balancing in-house resources with offshore and near shore web development resources.

    Web project values ranged from $4,000 to $50,000. Also introduced several new sources of revenue including online

    media placement, Pay-Per-Click management, SEO, and SEM, which generated department revenues in excess of

    $1,200,000 annually.

Brandica, Inc., Dallas, TX May 06 April 07

    Creative Director

    ? Managed projects for the agency's top clients from gathering requirements to final production.

    ? Produced high-end graphics, marketing and branding materials for a discerning clientele, which included some of

    the most well known brands in the world.

    ? Directed clients in strategic development of long-term brand identity, campaign development, and special

    event/promotion initiatives.

    Key Accomplishments: Developed numerous long-term campaigns with both national and international distribution for the company’s top clients including Disney, ESPN, NCAA, the NFL, Verizon, and others.

OrderDog, Inc. Lewisville, TX Nov. 03 May 06

    Director of Marketing and Creative Services

    ? Defined a new strategic marketing plan based on research and customer profiling that encompassed outside

    sales efforts, advertising, promotions, PR, events marketing, and other direct channels both in print and online.

    ? Created marketing materials to conform to a new corporate image including design and copy writing for print,

    multi-media, PR, event, and web uses.

    ? Measured and tracked market trends and response of ongoing marketing efforts. Managed all related outside

    agencies, vendors and marketing budgets.

    Key Accomplishments: Directly responsible for the company experiencing 800% revenue growth in 3 years through a well-planned and executed marketing strategy. Created a fresh new image and strategy for the company and products,

    which has made them the dominant player in their industry.

R.E. Technologies, Inc. Dallas, TX Feb. 00 Nov. 03

    Co-Founder, Director of Marketing and Creative Services

    ? One of three of the company’s original co-founders who designed the overall business concept and initial product

    offerings, which included three B2B web sites and one B2C web site.

    ? Created and implemented a strategic marketing plan for all products as well as designed and wrote copy for all

    marketing materials. Managed all aspects of marketing initiatives and outside vendors.

    ? Managed the company’s creative and art production department, which include 4 full-time employees and several

    as-needed contractors.

    Key Accomplishments: Created the nation’s first and only true Multiple Listing Service for the apartment industry. Raised over $5 million in private funding. Grew the company to over 50 employees. Eventually sold the company to a

    private investment firm.

INC Media Dallas, TX May 99 Jan. 02

    Creative Director/Principal

    ? Managed all business operations, staff and services that included budgeting, market research and planning,

    media buying, and creative for web, print, radio and multi-media.

    ? Worked closely with clients to develop creative concepts and marketing strategies with budgets ranging from a

    few thousand dollars to over $4 million.

    ? Played a critical role in acquiring new clients and maintaining relationships with the agencies top clients.

    Key Accomplishments: Founded the company with a partner and grew it to over $750K in annual revenue. Built long-term relationships with a clientele ranging from start-up companies to fortune 1000 companies. Clients included such well-

    known brands as Tommy Hilfiger, British Airways, Countrywide Financial, Cerner and Hillwood Strategic Services.


    ? Wellness International Network, Ltd., April 98 May99

    Sr. Art Director

    ? Mosher Adams, Inc., Jan. 95 Mar. 99

    Creative Manager

    ? KJ Roosters, Inc., July 92 Jan 95

    Sr. Graphic Designer


Franklin University Columbus, OH

    ? Bachelor of Science in Marketing (40 hrs completed)

    ? President’s List, Current GPA 4.0

    ATI Career Training Center (AAI Campus) Glendale, AZ

    ? Associates of Business in Advertising Design

    ? Graduated top 6%, overall 3.53 GPA.

    Canadian Valley Technology Center El Reno, OK

    ? 2-Year Certification in Commercial and Graphic Arts.

    ? President of V.I.C.A Chapter, Numerous Awards and Accommodations.


QuarkXpress • Adobe CS4 products including; InDesign, Photoshop, Illustrator, Premier Pro, After Effects, Image Ready,

    Flash, Dreamweaver, GoLive, and Fireworks• Corel Draw and Photo Paint • Alias Wavefront Maya 5.0 Unlimited • Ray

Dream, 3D Studio • Swift 3D Studio • SoundForge 4.5 • Cubase SX • MS Office including Word, Excel and Power Point •

    HTML Authoring, some light PHP, ASP, XML, JavaScript, DHTML, and MySQL/SQL.

     TECHNICAL SKILLS Digital Photography • 35mm Photography • Audio/Video Editing • 3D Animation/Illustration • Photo Retouching/Color

    Correcting • Web Design and Coding • Print Design and Production (all phases) • Multimedia/Interactive • Article and

    Copy Writing • Market Research and Customer Profiling • Public Relations Management (PR) • Event Coordination

    including Tradeshow, Sponsored Events, etc… • Marketing and Strategic Planning • Brand Development • Agency and

    Vendor Management • Marketing Budget Development and Management


    ? Strong interpersonal skills and ability to work in a team environment.

    ? Direct and facilitative leadership style while providing a results-driven team environment.

    ? Strong business acumen and creativity. Self-directive, tactful, and courteous in business relationships.

    ? Experience in various stages of business and product development.

    ? Ability to organize, prioritize, and manage numerous projects and responsibilities.

    ? Excellent oral and written communication skills; strong presentation skills.

    ? Strong analytical, creative and problem solving skills with drive for results.

    ? Strong understanding of overall business process with the ability to recommend and develop marketing initiatives

    to meet key objectives.

Please visit my web site at to view samples of my creative work.

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