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    Consumer Goods CompanyStreamlines

    Business Processes and Increases Productivity

    ―The new solution provides Marico with on-time Overview

    Country or region: India access to accurate information at all the levels, which Industry: Consumer Goods

     facilitates decision-making and increases Customer Profile productivity.‖ Marico is a leading Indian Group in

    Consumer Products and Services in the Vinod Kamath, Chief Finance & IT, Marico Limited Global Beauty and Wellness space. Marico’s Products and Services in hair Over the past 15 years, Marico has been continually improvising, care, skin care and healthy foods

    generated during 2006-07 a turnover of building new brands. It has created new categories and dominated about Rs.15.6 billion (about USD 380 markets with shares close to a 100 percent. Having moved up from Million).

     products to service, Marico has now taken its brands to 24 Business Situation countries worldwide, building a powerful franchise of 13 crore loyal Marico realized that its existing systems

    couldn't meet the immediate requirements. consumers. During this period, Marico has progressed from being a Thus, to streamline communications and largely industrial enterprise to a more consumer-focused entity, improve data flow, Marico needed an

    enterprise resource planning solution. creating enduring value for its consumers through a wide range of solutions products and services. Solution

    Marico deployed Microsoft Dynamics NAV 4.0 to obtain a flexible, stable, integrated

    system and to create relevant information Marico Limited, a consumer goods company, wanted to simplify its for better decision making. business operations. In order to meet the growing needs of the

    Benefits company globally and to streamline its internal business processes,

    Marico implemented Microsoft? Dynamics? NAV 4.0. Customized

    ? Improved customer service and deployed by All e Technologies, Marico has benefited from the ? Increased sales efficiency solution significantly by way of reduced operational costs, improved ? Faster, more effective reporting employee productivity and enhanced customer services.

    Situation MELCC was using a Windows XP based peer

    to peer network without any domain along Marico Limited is a leading Indian corporation

    with Microsoft Office Excel spreadsheet that operates companies in the hair care,

    software for managing accounts. All the data health care and skin care segments of the

    including Master data available in file beauty and wellness consumer goods market

    structure format as no database was being in India and abroad. In India, Marico is

    used to store this data. Also, most of the data headquartered in Mumbai.

    was available in Arabic language. This

    existing system was actually a semi manual Marico markets well-known brands such as

    system in place without any multilanguage Parachute, Saffola, Sweekar, Hair & Care,

    functionality. Nihar, Shanti, Mediker, Revive, Kaya, Sundari,

     Aromatic, Fiancee and HairCode. Marico’s

    While scrutinizing/internalizing, the brands and their extensions occupy

    company's executives realized that the leadership positions with significant market

    number of data transactions were growing by shares in most categories - Coconut Oil, Hair

    significant amount. The critical nature of the Oils, Anti-lice Treatment, Premium Refined

    transactions was also progressively Edible Oils, post-wash hair care and niche

    expanding, along with the increase in Fabric Care etc. Marico is present in the Skin

    confidential data, such as sales information, Care Services segment through Kaya Skin

    and partner network data. All these factors Clinics (48 in India and The Middle East), the

    added to the need for high-performance and Sundari range of Spa skin care products (in

    secure computing. the USA & other countries) and also through

    an acquired nascent soap franchise (in India

    and Bangladesh). With 10 users spaced across Egypt, Marico's branded products are also present performing the functions of in Bangladesh, other SAARC countries, the sales/purchase/accounting cum inventory Middle East and Egypt. The Overseas Sales tracking, a world class ERP product franchise of Marico’s Consumer Products implementation had become a necessity. The (whether as exports from India or as local company found that its existing system was operations in a foreign country) is one of the not able to meet its financial and process largest amongst Indian Companies and is requirements. Processing information took entirely in branded products and services. too long and data was being duplicated. Every month, over 70 Million consumer packs from Marico reach approximately 130 Million The top management at MELCC felt an consumers in about 23 Million households, immediate need to ensure long-term success through a widespread distribution network of in a competitive market, run company more than 2.5 Million outlets in India and operations more efficiently, and prepare for overseas. further growth in the future. The company needed a business solution to streamline its Marico Egypt LCC (MELCC) is a part of Marico business processes. Therefore, MELCC Group of Companies. Currently MELCC is urgently required an Enterprise system that supplying RM/PM to subcontractor EAIIDC for enables automation of various functions, and FG processing. Thus, MELCC will be made as at the same time provide an extremely single company in the database and EAIIDC is flexible, customizable and robust information being treated as a vendor. system for the enterprise.

    Solution organization’s current business requirements After careful evaluation and researching a and it was a trusted product from the number of products on the market, Marico Microsoft stable. Limited realized that the solution that adapted best to its business requirements Some of the customization centered around was Microsoft Dynamics NAV 4.0. Solutions Arabic language customization and support. were tested on their accounting functionality, Users desired to have interface captions etc. business management potential, and to be in Arabic because of limited knowledge operational suitability. of English at the factory. Using Microsoft

     Dynamics NAV Language Pack, Interface can With All e Technologies as the be converted into Arabic display. implementation partner, Marico identified the

    The broad access to exact requirements of the solution and Additional customization included unique rationalized the implementation process to Master Data maintenance. With Microsoft information and tight help ensure a seamless transition. Dynamics NAV 4.0, the data is entered once

    into the master and all departments access integration between the ―We chose to deploy the Microsoft Dynamics the same information. This removes desktop and enterprise NAV 4.0 as it is user friendly, cost effective unnecessary delays, duplication of effort and and easy to customize,‖ says Girish Rao, errors due to human intervention. systems are among the Head IT Solutions.

    few reasons why we Another major reason for implementing Microsoft Dynamics NAV 4.0 was chosen for Microsoft Dynamics NAV 4.0 was integration chose Microsoft a number of reasons, the main one being its with Integration with Microsoft Office Word excellent ability to create a homogenized and Microsoft Office Excel. Dynamics NAV 4.0.‖ environment in which all sales and information data could be seamlessly Microsoft Dynamics NAV 4.0 provides Vinod Kamath, Chief Finance & IT, Marico

    Limited integrated. Furthermore, the company knew integration with familiar Microsoft Office that with a familiar Microsoft interface, productivity tools,comments Bhagwant Pai, employees would feel comfortable using the IT Infrastructure Manager. ―Data from the

    system immediately. Microsoft Dynamics NAV system is also available to users from within desktop The company did an ―All-e Analysis‖, which applications, including Microsoft Office Word detailed the functionality directly available 2003 and Microsoft Office Excel 2003.

    from Microsoft Dynamics NAV 4.0 and the specific points needing customization. Working with Microsoft Gold Certified Partner

     All e Technologies, the Marico team The solution was customized to cater to conceived and deployed the solution in just 3 Marico’s specific needs. Marico deployed the months. Finance (General Ledger), Sales & Receivables, Purchase & Payables, and Inventory modules successfully. The company

    customized Microsoft Dynamics NAV 4.0 to

    match its operations while adding new

    business-critical functionality. Benefits

     Marico’s business has dramatically improved Microsoft Dynamics NAV 4.0 was selected with the implementation of Microsoft because it was fulfilling most of the Dynamics NAV 4.0. The company has seen

    many benefits from this implementation.

    Excellent Integration

Along with a clear roadmap and the ease of decisions can be made,‖ explains Brajesh

    customization, Microsoft Dynamics NAV 4.0 Bajpai, Country Head Egypt. ―This has

    provides integration with familiar Microsoft increased our employee’s productivity levels

    Office productivity tools. This enhances by 20 percent.‖

    collaboration and decision making. Bhagwant Pai, comments: The broad access to information and tight integration between the ―With the new solution, desktop and enterprise systems are among the few reasons why we chose Microsoft which is build for our Dynamics NAV 4.0.‖

     business needs, we can

    quickly make decisions With the help of All e Technologies, Marico

    has customized the solution to take and be more responsive advantage of the flexibility of Microsoft

    Dynamics NAV 4.0. ―Earlier we were not able to our customers, giving

    to quickly access information, which used to us the competitive result in delay in taking immediate business

    decisions,‖ explains Ravin Mody, Egypt advantage. Finance. ―Now, after implementing Microsoft

    Dynamics NAV 4.0 this information is Vinod Kamath, Chief Finance & IT, Marico available in real time.‖ Limited

Since Microsoft Dynamics NAV 4.0 allows greater product customization; Marico has

    been able to match the stringent needs of its

    customers. This has led to improved

    customer satisfaction, which is reflected in

    the form of increased sales.

    ―Customer satisfaction has increased by 25 percent,‖ says Brajesh Bajpai, Country Head

    Egypt, Marico. ―The implementation of the

    new solution has helped us to become a

    more efficient, and capable organization.‖

Extended Information Access

    Microsoft Dynamics NAV 4.0 provides access

    to standardized information throughout the

    organization to the people who need it.

    Access to this information ensures that all

    employees know exactly what needs to be

    done. It helps the employees to get the

    required information about their clients and

    other ongoing business processes at a click

    of mouse. ―With access to information, sound

    About All e Technologies About Microsoft Dynamics For more information about Microsoft All e Technologies is a Microsoft Gold Microsoft Dynamics, a division of Microsoft, For More Information products and services, call the Microsoft Certified Partner that focuses on deploying offers a wide range of integrated, end-to-end Sales Information Center at (800) 426-Microsoft Dynamics based solutions for its business applications and services designed 9400. In Canada, call the Microsoft customers. The company has offices in India, to help small, midsize, and corporate Canada Information Centre at (877) 568-Germany, Switzerland, the United States, businesses become more connected with 2495. Customers who are deaf or hard-of-Mauritius, and New Zealand. The Indian customers, employees, partners, and hearing can reach Microsoft text telephone operations provide the backbone for global suppliers. Microsoft Dynamics applications (TTY/TDD) services at (800) 892-5234 in fulfillment and technology competence. The optimize strategic business processes across the United States or (905) 568-9641 in ISO 9001:2000certified offshore financial management, analytics, human Canada. Outside the 50 United States and development and services center in India resources management, project management, Canada, please contact your local forms an integral part of its offeringscustomer relationship management, field Microsoft subsidiary. To access information enabling All e Technologies to offer service management, supply chain using the World Wide Web, go to: compelling advantages of high-quality global management, e-commerce, manufacturing, www.microsoft.com fulfillment with reduced costs to its and retail management. More information

     customers. about Microsoft Dynamics can be found at:

     www.microsoft.com/dynamics/ For more information about All e Technologies products and services, call +91 120 25886-56, 57, 58, 59 or visit the Web site at: www.alletec.com For more information about Marico Limited products and services, call +91 22 66480480 or visit the Web site at: www.maricoindia.com

     Software and Services Hardware ? Products ? Xeon Server 3.0 GHz; 4 GB RAM; 300 GB

    ? Microsoft Windows Server 2003 Hard Drive

    Enterprise R2

    ? Microsoft Dynamics NAV 4.0 SP3

    ? Microsoft Office Enterprise Edition Partner 2003 ? All e Technologies

? 2007 Microsoft Corporation. All rights reserved. This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, [list other trademarks referenced] are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are property of their respective owners. Document published March 2007

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