Press Release th15 October 2009
YouTube, Channel 4 sign pioneering long-form content deal
YouTube and Channel 4 have signed a pioneering content deal that will make the
broadcaster‟s original programmes available on demand, in full and free-of-charge via YouTube in the UK in the coming months.
The strategic partnership marks the first time that a broadcaster anywhere in the world
has made a comprehensive catch-up schedule available on YouTube, providing Channel
4 with additional advertising inventory and reach: YouTube last week announced it was
serving over 1 billion video streams every day.
Under the terms of the deal, Channel 4 will make its 4oD video-on-demand „catch-up‟
service of new programmes available via YouTube shortly after television transmission,
including series that have already proved particularly popular with online audiences such
as Skins, Hollyoaks, The Inbetweeners and Peep Show. YouTube users will also be
able to access around 3,000 hours of full length programming from the Channel 4 archive
at any given time, including shows like Brass Eye, Derren Brown, Ramsay’s Kitchen
Nightmares, Teachers and many others.
Content will begin appearing in the coming months and be fully available in early 2010. All
programmes will be available only in the UK, free-of-charge supported by advertising.
Financial terms are not being disclosed, but the partnership runs for an initial term of at
least three years and the two parties will share advertising revenues on an agreed
formula. The deal will create significant value for Channel 4 and its independent
production partners, generating additional revenue to invest in creating high quality,
original content. YouTube and Channel 4 will continue to co-operate on additional
monetisation opportunities as new technology evolves.
Channel 4 will have a branded presence on YouTube and will be able to sell advertising
around its content on the site. The agreement also allows Channel 4 to sell advertising
around some non-Channel 4 content on YouTube for the first time, expanding the amount
of inventory available to its sales team and bringing its considerable expertise in
advertising around full length TV content to the YouTube platform. It will help Channel 4
develop its advertising sales proposition in digital, including the use of YouTube‟s
demographic targeting tools to target advertising against Channel 4 content on YouTube.
The deal builds significantly on Channel 4 and YouTube‟s existing relationship; Channel 4
was the first broadcaster to sell pre-roll advertisements on YouTube clips and to
incorporate an offline sponsor into an online YouTube package (Lucozade, Big Brother).
The deal is non-exclusive, allowing Channel 4 to continue distributing its 4oD service via
its own website, channel4.com, and other third party sites and services.
Nikesh Arora, President, Global Sales Operations and Business Development for Google,
YouTube‟s owner, said: "Over the past few years, fans have had access to increasing amounts of professional programming online as TV companies experiment with new ways
of distributing their content. Channel 4 have been visionary in their online strategy and are
consistently at the forefront of new uses of YouTube to engage their viewers and unlock
new revenue streams. This significant new agreement brings Channel 4's great full length
content to the YouTube community, helping Channel 4 to grow their online revenues and
to continue to invest in the creation of high quality original content.".
Andy Duncan, Channel 4‟s Chief Executive, said: “Channel 4 was the first broadcaster anywhere in the world to make all its commissioned content available online and we‟ve consistently pioneered in this field. This strategic partnership is another important
milestone for us and we‟re delighted to be combining the power of the „4‟ brand and the
appeal of our content with YouTube‟s unrivalled reach and reputation online.
“Making our programmes directly accessible to YouTube‟s 20 million UK users will
financially benefit both Channel 4 and our independent production partners and help
bolster our investment in quality British content. It demonstrates our ability to strike
dynamic commercial partnerships to help underpin our future as a commercially funded,
not-for-profit multi-platform public service network.”
Jon Gisby, Director of Future Media and Technology at Channel 4, added: “Channel 4 has a clear lead among commercial broadcasters in video-on-demand and we‟re convinced extending our relationship with YouTube will help consolidate that position. The deal will
grow our share of the audience and enhance our advertising sales proposition. It will
create new advertising inventory for Channel 4 Sales in digital media and will help us
realise our ambition to be the UK‟s leading sales house for video-on-demand.”
Patrick Walker, YouTube‟s Director of Partnerships, added: “We know that the YouTube
community is enthusiastic about full-length programming on the site, and we‟ve been
working hard to create the right environment for more broadcasters to make their content
available with the right branding, the right advertising formats and the right level of control
over advertising sales. This partnership demonstrates our commitment to bringing an
even greater range of content to YouTube and we look forward to other similar
agreements to come.”
? Channel 4 was the first major broadcaster to make its original programmes available
on-demand via PC and TV, when it launched 4oD at the end of 2006; it was also the
first broadcaster to sell advertising around long-form on-demand content online.
? Since launch 4oD has served 365m items of long-form content; it is the UK‟s leading
commercial long-form VOD platform with roughly a 20% share by volume of streams.
? In September 2009 4oD on channel4.com had more than 10 million views of long form
content, an increase of 204% compared to the same period in 2008.
? In September 2009 episode 1 of the second series of The Inbetweeners became the
first episode to reach 1 million views on 4oD; Skins continues to perform well on 4oD
with more than 10 million views across three series.
? YouTube is the world‟s most popular online video community allowing millions of
people to discover, watch and share originally-created videos. YouTube provides a
forum for people to connect, inform and inspire others across the globe and acts as a
distribution platform for original content creators and advertisers large and small.
YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.