The following is a press release from True
Affinity Limited - exclusive distributors of Martina Gebhardt Natural Skin Care products
in the UK
For immediate release:
Wiltshire, 21 February, 2006 – The exciting new Martina Gebhardt Natural Skin Care Salon Professional range, launches March 1st 2006.
Natural complement for salons and spas...
The exciting new Martina Gebhart Natural Skin Care Salon Professional range includes 70
salon and retail products, plus 13 salon exclusive products, all products are available in salon
sizes. The salon exclusive products are:
High-quality seed oils from Camellia and Sandthorn, and the vitamin-active substance
complex ACE gives dry, mature, and sensitive skin everything it needs for protection and care.
The soft and sensual aroma is composed of pure essential oils, which come predominantly
from controlled biodynamic cultivation. The series includes: Camellia Cream, Camellia Lotion,
Camellia Tonic, Camellia Cleanser.
Sensi Sana Series
Rose and Elderflower waters are reassuring and gentle on hypersensitive and allergy prone
skin. No essential oils, alcohol or extracts of herbs are used. As with all Martina Gebhardt
Natural Skin Care products no synthetic preservatives, tensides, nature identical raw
materials, or perfumes are used. The series includes: Sensi Sana Cream, Sensi Sana Lotion,
Sensi Sana Tonic, Sensi Sana Cleanser.
Black Mud Series
Black Mud from the Dead Sea has a soothing effect on the skin. It helps to bind moisture in
the epidermis, and rejuvenates tired skin. Also, for problematic skins, neurodermitis, and
psoriasis. It is also very good for impurities and acne. The series includes: Black Mud Cream,
Black Mud Peeling, Black Mud Cream Mask, Black Mud Pure, Black Mud Lotion.
“For any salon or spa thinking of making the change towards offering natural and organic
products and treatments, this range offers a prime opportunity to enter this exciting new
marketplace whatever your budget, big or small,” says Martin Cracknell, Managing Director, True Affinity. “We will help you develop your natural and organic salon or spa business at a
pace that suits you.”
“The Martina Gebhardt Natural Skin Care Salon Professional range offers salons the perfect
range of natural and organic products to develop their own treatments for their own clients,”
says Wendy Stallard, Beauty Director, True Affinity. “We encourage salons and spas to
customise their treatments to suit individual clients, under our guidance.”
To follow the Salon Professional range, salons and spas can develop their natural and organic business even further by using the Martina Gebhardt Natural Skin Care Active
Ingredient Programme (AIP). This consists of over 90 natural and organic products including, Essential Oils, Spagyric Essences, and other raw ingredients, which allow salons
and spas to develop their own advanced treatments to suit individual client requirements
under guidance from Martina Gebhardt Natural Skin Care. The Active Ingredient
Programme is only available to salons and spas that have successfully completed the
Martina Gebhardt Natural Skin Care training course.
For a price list and to start discussing how your salon or spa could start using the Martina
Gebhardt Natural Skin Care Salon Professional range, or the Active Ingredient
Programme (AIP), please contact exclusive distributors True Affinity Limited.
True Affinity Limited
12 The Butts
Tel: 01672 541 690
True Affinity Limited
12 The Butts
Tel: 01672 541 690
Notes for editors:
? Martina Gebhardt Natural Skin Care is 100% natural, certified by BDIH
? More than 95% of the raw materials used are from certified organic cultivation
or Demeter contract cultivation
? Spagyrics extracts in creams, lotions and tonics.
Martina Gebhardt Naturkosmetik GmbH was founded by Martina Gebhardt in 1983. The
product ingredients are 100% natural, certified by BDIH (Bundesverband Deutscher Industrie- und Handelsunternehmen für Arzneimittel, Reformwaren, Nahrungs-ergänzungsmittel und Körperpflege-mittel). BDIH is the Association of German Industries and Trading Firms for pharmaceuticals, health care products, food supplements and personal hygiene products.
More than 95% of the raw materials are from certified organic cultivation or Demeter contract cultivation, and no raw materials are produced by inhumane animal practices. The Child and Baby Care and Skin and Massage Oils carry the Demeter symbol which means that 90% to 100% of the ingredients come from Demeter contract cultivation. Demeter stands for the highest possible quality and guarantees natural raw materials and the integration of biodynamic processes including the observation of the moon phases during plant cultivation, processing, and preparation of the cosmetic product. The Demeter scheme is recognised in the UK as Organic Certification UK6. The standards are equivalent to, or higher than basic organic standards.
Martina Gebhardt Naturkosmetik GmbH is a member of the Demeter alliance, BDIH, and IHTK (Industrieverband der Hersteller von tierversuchsfreier Kosmetik). IHTK is the International Manufacturers Association against animal testing for Cosmetics Inc.
True Affinity Limited was appointed by German manufacturer Martina Gebhardt
Naturkosmetik GmbH, as the exclusive distributor of Martina Gebhardt Natural Skin Care products in the UK in May 2005. The company is directed by Martin Cracknell who has been active in media and marketing since 1983, and Wendy Stallard who has worked in the beauty industry for over 20 years. Using their combined knowledge and skill they will transparently introduce, help to educate, and promote the Martina Gebhardt Natural Skin Care brand in
the UK as a healthy alternative.
Print quality artwork for Martina Gebhardt Natural Skin Care and True Affinity Limited is available on request.